Who this helps

First-time shoppers comparing saturated fat

If frozen pizza is going into your first food shop, the per-100g nutrition panel gives you a consistent basis for comparing different pack sizes. The NHS also explains how to read saturated-fat information on food labels.

Shoppers with limited freezer space

Check the pack dimensions, labelled servings and room in your freezer before choosing a pizza. The British Frozen Food Federation identifies limited freezer space as a consideration in UK frozen-food shopping.

Shoppers with dietary preferences

Choose a recipe that meets your dietary requirements, then compare its nutrition separately. Ocado’s listing for Dr. Oetker Ristorante Margherita Pomodori Vegan, for example, gives 10g total fat and 3.0g saturates per 100g; a vegan label does not establish a lower total-fat figure.

What to check before choosing

Start with figures measured per 100g so pack sizes do not obscure the comparison, then check what the labelled serving means for your meal.

Priority What to check Your needs and survey context
Saturated fat Compare saturates per 100g on the exact pizzas. The NHS describes more than 5g saturates per 100g as high; also check the figure for the portion you expect to eat. I want to distinguish a lower-saturates option from a recipe that merely sounds lighter. In a Food Standards Agency survey conducted by Ipsos in Northern Ireland from September to November 2022, 51% of those surveyed said they would be more likely to buy food reduced in saturated fat than its regular version; that measured an attitude towards food, not frozen-pizza purchases.
Nutrition labels Read total fat, saturates and salt per 100g; use front-of-pack traffic-light colours alongside the nutrition panel. Compare equivalent figures rather than relying on words such as “thin” or “vegan”. I want a quick way to screen a pizza without overlooking its other label figures. In the Food Standards Agency’s 2024 Northern Ireland tracker, 49% of 611 adults interviewed actively used traffic-light labelling when shopping for food; the figure does not measure frozen-pizza shoppers specifically.
Portions and storage Check pack weight, the number and size of labelled servings, freezer space and the cooking instructions for the exact pizza. A pack needs to fit my freezer and the number of people eating. I also want to know whether the nutrition shown for one serving matches the portion I plan to have.

Common buying mistakes

  • Assuming thin crust means less fat

    Ocado lists Goodfella's Stonebaked Thin Margherita at 9.1g fat and 4.5g saturates per 100g. Crust style does not tell you how its figures compare with another recipe.

    Check fat and saturates per 100g on the exact packs you are considering.

  • Comparing pizzas without checking servings

    Ocado lists the Goodfella's Stonebaked Thin Margherita pack as two servings, while one Chicago Town Four Cheese deep-dish mini pizza is a serving. A serving figure therefore need not describe the same amount of food across packs.

    Use per-100g figures to compare products, then read the serving size to assess the portion you intend to eat.

  • Treating a dietary label as a nutrition claim

    Ocado’s Dr. Oetker vegan Margherita listing gives 10g total fat and 3.0g saturates per 100g. Dietary suitability and fat content answer different questions.

    Check ingredients and allergens for your requirements, then compare fat, saturates and salt separately.

  • Forgetting storage and cooking requirements

    A frozen pizza needs suitable freezer space and preparation according to its own pack directions. Limited freezer space is among the UK frozen-food shopping considerations identified by the British Frozen Food Federation.

    Check that the pack fits your freezer and that you can follow its storage and cooking instructions.

Brand and recipe references

These examples illustrate why the exact recipe and serving information matter more than a brand or crust description alone.

Goodfella's

The Stonebaked Thin Margherita is one thin-base example for comparing labels.

  • Ocado lists 9.1g fat and 4.5g saturates per 100g for this Margherita.
  • The thin-base description does not establish how other Goodfella's recipes compare, or whether this one has less fat than a different pizza.

Dr. Oetker Ristorante

The Pollo and vegan Margherita recipes show why total fat and saturates should be read separately.

  • Ocado lists Pollo at 7.8g fat and 2.7g saturates per 100g, and Margherita Pomodori Vegan at 10g fat and 3.0g saturates per 100g.
  • Those figures describe two particular recipes, not every Ristorante pizza.

Chicago Town

The Tiger Crust and deep-dish examples have different recipes and labelled portions.

  • Ocado lists Tiger Crust Ham, Bacon & Pineapple at 8.7g fat and 3.5g saturates per 100g, and the Four Cheese deep-dish mini pizza at 10g fat and 4.2g saturates per 100g.
  • Check the serving definition as well as the per-100g figures: the deep-dish listing counts one mini pizza as a serving, while the Tiger Crust listing counts half a pizza.

Frozen pizza options on Joybuy

These frozen pizzas offer different crusts and toppings for a first food shop. Compare the nutrition and serving information on each exact pack before choosing for a lower-fat or lower-saturates preference.

Chicago Town Takeaway Stuffed Crust BBQ Chicken pizza, 668g

Chicago Town Takeaway Stuffed Crust BBQ Chicken 668g

If you are considering a stuffed-crust pizza, compare its fat and saturates per 100g with the other recipes on your shortlist. Check how much of this 668g pack you intend to eat and whether it fits your freezer.

View on Joybuy
Goodfella's Margherita Stonebaked Thin pizza, 334g

Goodfella's Margherita Stonebaked Thin 334g

Compare this thin-base Margherita by its own per-100g nutrition panel, not its crust description. Check the serving information on the 334g pack for the portion you plan to eat.

View on Joybuy
Goodfella's Pepperoni Stonebaked Thin pizza, 332g

Goodfella's Pepperoni Stonebaked Thin 332g

This pepperoni recipe offers another thin-base option, but its fat and saturates need comparing on the same per-100g basis as other pizzas. Read the serving guidance on the 332g pack as well.

View on Joybuy
Dr Oetker Ristorante Pepperoni Salame pizza, 320g

Dr Oetker Ristorante Pepperoni Salame 320g

For this pepperoni-and-salame recipe, compare fat and saturates per 100g with the alternatives you are considering. Check the 320g pack’s serving information to assess the portion you expect to eat.

View on Joybuy
Dr. Oetker Ristorante Prosciutto Funghi pizza, 350g

Dr. Oetker Ristorante Prosciutto Funghi 350g

If this prosciutto-and-mushroom recipe suits your preferences, use its per-100g panel for the fat comparison. Check the serving guidance on the 350g pack before judging what one meal would contain.

View on Joybuy

Frequently asked questions

Does “reduced fat” mean a pizza is low in saturates?

No. Total fat and saturates are separate label figures, so check both on the exact pizza. The NHS describes more than 5g saturates per 100g as high, between 1.5g and 5g as medium, and 1.5g or less as low.

Should I compare frozen pizzas per 100g or per serving?

Use per 100g to compare pizzas of different sizes, then check the labelled serving against the amount you plan to eat. Ocado lists the Goodfella's Stonebaked Thin Margherita pack as two servings, whereas one Chicago Town Four Cheese deep-dish mini pizza counts as a serving.

Is a vegan frozen pizza necessarily lower in fat?

No. Ocado lists Dr. Oetker Ristorante Margherita Pomodori Vegan at 10g total fat and 3.0g saturates per 100g. Check dietary suitability for your needs, then use the nutrition panel to compare fat with other pizzas.

What should I check before cooking a frozen pizza?

Read the storage and cooking directions on the exact pack and follow its stated method. Food Standards Agency cooking guidance uses “piping hot before serving” as a check; do not substitute another pizza’s time or temperature for the instructions on yours.

Can I refreeze a pizza after it thaws?

Check that pizza’s storage instructions rather than assuming all packs give the same direction. Joybuy’s listing for Dr. Oetker Ristorante Vegan Pepperoni-Salame says to keep it frozen at -18°C and not refreeze it if thawed.