Who is this for?

For a Valentine’s Day meal, start with the pizza you would actually share or serve, then compare its label on the same basis as other options.

Couples comparing fat figures

If you want a freezer pizza with less listed fat than another option, compare the figures per 100g before looking at the amount each person will eat. A smaller pack or thinner base does not answer both questions.

Vegetarian pizza shoppers

A vegetarian topping need not mean a lower fat figure. ASDA Groceries lists 9.1g fat and 4.5g saturates per 100g for Goodfella’s Stonebaked Thin Margherita Three Cheese Pizza, so check the nutrition table as well as the topping.

Shoppers checking allergens

The Sainsbury’s, Goodfella’s and Chicago Town pizzas in the three-product comparison contain wheat and milk. Check the current pack of the exact pizza you choose, including any may-contain statements.

What should you check?

Use the per-100g table to compare pizzas, then use the serving information to plan the meal. Neither crust style nor pack size substitutes for those figures.

Priority What to check Your needs
Total fat Compare fat per 100g on the nutrition tables. Sainsbury’s lists 4.6g for its Thin BBQ Chicken Pizza; ASDA Groceries lists 9.1g for Goodfella’s Stonebaked Thin Margherita; Tesco Groceries lists 10g as consumed for Chicago Town Deep Dish Four Cheese. These are different recipes. I want to compare the pizzas on a common weight basis, then decide whether the topping suits our meal.
Portion and other nutrients Check how many servings the pack suggests and how much each person will eat. Compare the stated fat, saturates and salt for that amount: Sainsbury’s lists 8.0g fat and 1.47g salt per half BBQ Chicken Pizza, while ASDA Groceries lists 15g fat, 7.6g saturates and 1.3g salt per half Goodfella’s Margherita. For a shared pizza, the half-pizza figures matter more to me than a small-looking number for a different portion.
Product wording Distinguish a numerical comparison between two labels from a “reduced fat” claim. If that wording affects your choice, check which similar product the claim uses for comparison rather than assuming any thinner or smaller pizza qualifies. I want the wording on the pack to mean more than simply having less fat than an unrelated pizza.
Allergens and preparation Read the exact pack’s ingredients, allergen statements, frozen-storage directions and cooking instructions. Sainsbury’s says its Thin BBQ Chicken Pizza contains raw ingredients that must be cooked; ASDA Groceries says the Goodfella’s Margherita should be stored at −18°C or colder and not refrozen after defrosting. If we are sharing a pizza, everyone eating it needs to be able to check the ingredients, and I need to allow for its own cooking instructions.

What is easy to overlook?

  • Assuming thin or vegetarian means less fat

    ASDA Groceries lists 9.1g fat per 100g for Goodfella’s thin, three-cheese Margherita, while Sainsbury’s lists 4.6g per 100g for its Thin BBQ Chicken Pizza. Neither “thin” nor “vegetarian” tells you the total fat figure.

    Compare the per-100g nutrition tables, then check the values for the portion you intend to eat.

  • Treating a lower number as a “reduced fat” claim

    A comparison between pizzas with different toppings and styles tells you which has the lower stated figure in that comparison. It does not, on its own, establish what a “reduced fat” claim on a product would be compared against.

    If the claim matters to your choice, check the pack or manufacturer information for the similar product used as its comparison.

  • Looking at total fat alone

    A half Sainsbury’s Thin BBQ Chicken Pizza lists 1.47g salt; a half Goodfella’s Stonebaked Thin Margherita lists 7.6g saturates, according to their respective retailer labels. The nutrient you prioritise can affect which figures you need to compare.

    Read the fat, saturates and salt figures for the amount each person will have, as well as the per-100g values.

  • Using one pizza’s cooking directions for another

    The examined pizzas have their own allergen and preparation information. Sainsbury’s specifically says its Thin BBQ Chicken Pizza contains raw ingredients that must be cooked before eating.

    Check the current pack for allergens, storage and cooking directions, and cook the selected pizza as instructed.

Which brands appear in the comparison?

These are references to particular products or listings, not judgements about every pizza each brand or retailer offers.

Sainsbury’s

Sainsbury’s lists its Thin BBQ Chicken Pizza as a two-serving option with chicken, mozzarella, peppers and sweetcorn.

  • Its label states 4.6g fat and 2.0g saturates per 100g, the lowest stated figures for those nutrients among the three pizzas compared here.
  • It contains wheat and milk, and half a pizza lists 1.47g salt. The figures do not describe Sainsbury’s wider range.

Goodfella’s

The Stonebaked Thin Margherita Three Cheese Pizza is the vegetarian, thin-base product in this comparison.

  • ASDA Groceries provides both per-100g and half-pizza nutrition figures for this pizza.
  • Its label lists 9.1g fat and 4.5g saturates per 100g. A thin base is not evidence that this particular pizza has less fat than the other options.

Chicago Town

The Deep Dish Four Cheese pack listed by Tesco Groceries contains two separate 148g pizzas, with one pizza stated as a serving.

  • The separate pizzas make the stated serving straightforward to identify.
  • Tesco Groceries lists 10g fat and 4.2g saturates per 100g as consumed for this product. It contains milk and wheat.

Asda

ASDA Groceries also lists an own-label Large Stonebaked Margherita Pizza weighing 503g, with two suggested servings.

  • For that exact pizza, ASDA Groceries lists 9.5g fat and 4.1g saturates per 100g.
  • Those values describe the Large Stonebaked Margherita, not Asda’s other frozen pizzas.

Dr. Oetker

Sainsbury’s Groceries lists several Dr. Oetker Ristorante frozen pizzas, including Mozzarella, Pepperoni Salame and Funghi variants.

  • The listed variants offer different topping choices.
  • Check the exact variant’s nutrition, serving size and allergens; the Ristorante name alone does not establish its fat content.

Tesco

Tesco Groceries lists the Chicago Town Deep Dish Four Cheese pack used in the three-product nutrition comparison.

  • That listing states per-100g nutrition and identifies one of its two pizzas as a serving.
  • Figures from a Chicago Town product should not be applied to Tesco own-label pizzas.

Frozen pizzas on Joybuy

These frozen pizza options include sharing sizes and thin-base choices for a Valentine’s Day meal. Compare each pizza’s stated nutrition and intended portion rather than treating this selection as a reduced-fat range.

Chicago Town Takeaway Stuffed Crust BBQ Chicken with BBQ Sauce Filled Crust 668g

Chicago Town Takeaway Stuffed Crust BBQ Chicken with BBQ Sauce Filled Crust 668g

For a pizza to share, the listed quarter-pizza nutrition lets you check a stated portion alongside the per-100g figure. The 668g pizza lists 6.9g fat and 6.9g saturates per 100g; check the current pack for allergens and cooking directions.

View on Joybuy
Goodfella’s Margherita Stonebaked Thin 334g

Goodfella’s Margherita Stonebaked Thin 334g

This vegetarian thin-base option has figures for both 100g and half a pizza. Its Joybuy listing states 9.06g fat and 4.59g saturates per 100g, with 7.6g saturates per half pizza. It contains gluten and milk; check the current pack’s cooking directions.

View on Joybuy
Goodfella’s Pepperoni Stonebaked Thin 332g

Goodfella’s Pepperoni Stonebaked Thin 332g

If pepperoni is your preferred topping, compare this thin pizza by its nutrition figures rather than its base. The listing states 10.2g fat and 4.3g saturates per 100g; half a pizza lists 18g fat and 7.5g saturates. It contains milk and wheat and is labelled for cooking from frozen.

View on Joybuy
Chicago Town Takeaway Stuffed Crust Sweet Honey BBQ Salami Pizza 635g

Chicago Town Takeaway Stuffed Crust Sweet Honey BBQ Salami Pizza 635g

For a stuffed-crust pizza, use the stated 9.3g fat per 100g as a starting point and check the nutrition for the portion you plan to serve. The listing carries a may-contain statement for soya and mustard; read the current pack for allergens and oven directions.

View on Joybuy
Chicago Town Stuffed Crust Takeaway Loaded Cheese 630g

Chicago Town Stuffed Crust Takeaway Loaded Cheese 630g

For this 630g cheese pizza, compare the stated 9.5g fat per 100g with other options, then check the figures for your intended serving. It contains milk and wheat and may contain mustard and soya; follow the current pack’s storage and cooking directions.

View on Joybuy

Common questions

Does less fat than another pizza mean “reduced fat”?

No. A lower number in a comparison between two pizzas does not by itself substantiate a “reduced fat” claim. If that wording is important to you, check the product’s claim and which similar product the maker uses for comparison.

Should I compare frozen pizza per 100g or per serving?

Use both: per 100g lets you compare labels on a common weight basis, while the serving figures show the amounts for a portion. Check how much each person will actually eat, particularly when comparing half a sharing pizza with an individual pizza.

Which of the three compared pizzas lists the least fat per 100g?

Sainsbury’s Thin BBQ Chicken Pizza lists 4.6g fat per 100g, compared with 9.1g for Goodfella’s Stonebaked Thin Margherita at ASDA Groceries and 10g as consumed for Chicago Town Deep Dish Four Cheese at Tesco Groceries. They have different toppings and styles, so this is a comparison of those three labels, not a ranking of all frozen pizzas.

Can I assume a vegetarian pizza avoids milk or wheat?

No. The Goodfella’s Stonebaked Thin Margherita in this comparison contains milk and wheat. Check the current pack of the exact pizza you intend to serve, including its may-contain statements.

How should I prepare the pizza for a Valentine’s Day meal?

Follow the selected pizza’s pack instructions rather than another product’s directions. ASDA Groceries says the Goodfella’s Margherita should be kept at −18°C or colder and not refrozen after defrosting; Sainsbury’s says its Thin BBQ Chicken Pizza contains raw ingredients that must be cooked before eating.