Who this comparison helps

Coeliac shoppers looking for a bourbon cream

A standard bourbon cream is not necessarily gluten free. The checked standard products from Tesco, Waitrose and M&S list wheat or cereals containing gluten, so identify the exact gluten-free product before comparing anything else.

Shoppers comparing sugar in gluten-free biscuits

If you want the lower declared sugar figure, compare sugars per 100g between products that meet your gluten-free requirement. The per-biscuit figures can also help you read the label in relation to the portion you choose.

Shoppers checking milk-free or vegan labels too

The checked Tesco and Sainsbury's Free From bourbon creams are both listed as milk free and suitable for vegans. Check those statements on the exact pack rather than assuming they apply to every biscuit in a Free From range.

What to check before choosing

Start with the gluten-free statement on the exact product. Once that requirement is met, compare the declared sugars per 100g and check any other dietary labels you need.

Priority What to check Your needs
Gluten-free identification Find an explicit gluten-free statement on the exact pack. Read the current ingredients and highlighted cereal allergens; Coeliac UK advises checking food labels, and the checked standard Tesco, Waitrose and M&S bourbon products identify wheat or gluten-containing cereals. I need a bourbon-style biscuit labelled gluten free, not a standard bourbon cream that happens to look similar.
Declared sugars Compare sugars per 100g on the same basis. Tesco Groceries lists 19.5g per 100g for its Free From Bourbon Creams; Sainsbury's lists 24.3g per 100g for its Free From Bourbon Creams. Their respective per-biscuit figures are 2.7g and 3.4g. I'd choose between gluten-free options using the nutrition label, without assuming that gluten free also means reduced sugar.
Other dietary labels Check milk-free and vegan statements on the exact variant, then read its current ingredient and allergen information. Tesco and Sainsbury's list these attributes for their checked 150g Free From Bourbon Creams. If I also avoid milk or want a vegan biscuit, those labels matter alongside the gluten-free statement.

Common buying mistakes

  • Assuming every bourbon cream is gluten free

    The checked standard bourbon products from Tesco, Waitrose and M&S identify wheat or cereals containing gluten. Their names and appearance do not make them interchangeable with gluten-free versions.

    Look for a gluten-free statement on the exact pack and read its ingredients and allergen declaration.

  • Assuming gluten free means less sugar

    Gluten-free suitability and declared sugar content are separate things to check. Tesco Groceries lists 19.5g sugars per 100g for its Free From Bourbon Creams, and Sainsbury's lists 24.3g per 100g for its Free From version.

    Compare sugars per 100g only after confirming that each product meets your gluten-free requirement.

  • Calling the lower-sugar option “reduced sugar”

    Tesco has the lower declared figure in this two-product comparison, but that comparison alone does not establish a reduced-sugar product claim.

    Describe it as lower in declared sugars than the checked Sainsbury's product; check the current pack if a specific nutrition claim matters to your choice.

  • Relying on an older online listing

    Tesco and Sainsbury's warn that product details can change. A previous ingredient or allergen listing may not describe the pack in your hand.

    Read the pack each time you buy, particularly after a packaging change, and ask the manufacturer if a suitability statement is unclear.

Product lines to distinguish

A retailer's standard bourbon creams and its Free From products can have different ingredients; check the particular product, not just the retailer name.

Tesco Free From

Tesco Groceries lists its 150g Free From Bourbon Creams as gluten free, milk free and suitable for vegans.

  • The listing declares 19.5g sugars per 100g and 2.7g per 14g biscuit.
  • Tesco's standard Bourbon Creams list wheat flour and wheat starch; choose the exact Free From variant and check its current label.

Sainsbury's Free From

Sainsbury's lists its 150g Free From Bourbon Creams as gluten free, milk free, suitable for coeliacs and suitable for vegans.

  • The listing provides both per-100g and per-biscuit sugar figures: 24.3g and 3.4g respectively.
  • Its declared sugars per 100g are higher than those of the checked Tesco Free From product; check the current pack for any changes.

Waitrose Essential

The checked Essential Bourbon Creams are a standard biscuit product, not a gluten-free option for this comparison.

  • Waitrose lists wheat flour and wheat starch, and flags cereals containing gluten in the allergen information.

M&S

M&S has a Free From biscuit range, but its checked chocolate-coated bourbon cream is a separate, conventional product.

  • The checked chocolate-coated bourbon cream lists wheat flour and flags cereals containing gluten. A general Free From range does not change that product's ingredient information.

A gluten-free biscuit option on Joybuy

This Joybuy option is a gluten-free custard cream, not a bourbon cream. Consider it if a different cream-filled biscuit meets your needs, and compare its current sugar label if reducing sugar is part of your decision.

Schar Gluten Free Custard Creams 125g

Schar Gluten Free Custard Creams 125g

A gluten-free custard cream to consider if you are open to a biscuit other than a bourbon cream. Check the pack for current ingredients, allergens and sugars per 100g before deciding whether it fits your needs.

View on Joybuy

Frequently asked questions

Are standard bourbon biscuits suitable for coeliac shoppers?

Do not assume so: the checked standard bourbon products from Tesco, Waitrose and M&S list wheat or cereals containing gluten. Choose an exact product labelled gluten free and read its current ingredient and allergen information.

Which of the checked gluten-free bourbon creams has less sugar?

Tesco Free From Bourbon Creams have the lower declared figure in this two-product comparison. Tesco Groceries lists 19.5g sugars per 100g and 2.7g per biscuit; Sainsbury's lists 24.3g per 100g and 3.4g per biscuit for its Free From Bourbon Creams. The per-100g figures provide the like-for-like comparison.

Does that make Tesco Free From a reduced-sugar biscuit?

A lower figure than the checked Sainsbury's product does not, by itself, establish a reduced-sugar claim. Use the declared sugars to compare these two products, and check the current packaging for any specific nutrition claim.

What should I check on a gluten-free biscuit pack?

Check the gluten-free statement on the exact product, then read the ingredients and highlighted allergens. Coeliac UK explains that gluten-free labelling applies to foods containing no more than 20 parts per million of gluten; the current pack also lets you check any milk-free or vegan statement you need.

Can I rely on the retailer's online ingredient listing?

Use it to compare products, but read the physical pack before consumption. Tesco and Sainsbury's warn that ingredients, nutrition and allergen details can change.