Who is choosing these biscuits?

Hotel breakfast managers serving gluten-free guests

Need to identify the exact gluten-free product and consider how guests will take biscuits from a buffet alongside other foods. Schär’s portion packs provide an alternative to opening a shared pack, but the surrounding service still needs attention.

Hotels with a separately managed free-from station

Can consider Tesco or Sainsbury’s free-from custard creams when staff can keep the biscuits separate, use clean or dedicated utensils and retain the product’s allergen information.

Guests checking gluten-free identification

Need a clearly identified product rather than a standard custard cream chosen by appearance. The delivered pack’s label gives staff the information to check and share with guests.

What matters when choosing a pack?

Choose the format around how biscuits will be served, then check the delivered pack and the arrangements at the buffet.

Schär portion packs

Choose when: Guests will select their own biscuits from a busy breakfast buffet.

Bear in mind: Individual portions limit handling before opening, but they do not prevent contact with neighbouring food or shared utensils.

Tesco or Sainsbury’s free-from packs

Choose when: Staff will serve the biscuits or manage a separate free-from station.

Bear in mind: An opened shared pack needs controlled storage, presentation and serving equipment.

Priority What to check Your needs
Product identification Check that the exact delivered pack is labelled gluten-free. Keep its ingredient and allergen information available rather than relying on a similar-looking standard biscuit. I want to know which biscuits are gluten-free before taking one. In Coeliac UK’s 2025 survey of 3,785 members, 74.7% said they trusted its Crossed Grain Trademark more than a gluten-free statement alone; that finding describes members’ trust, not hotel guests’ buying priorities.
Buffet separation Keep gluten-free biscuits apart from gluten-containing foods. Use dedicated or thoroughly cleaned utensils and make the serving area clearly identifiable, in line with Coeliac UK’s catering guidance. If both types of biscuit are offered, I need to tell which serving area and utensils belong to the gluten-free option.
Pack format Schär’s 125 g carton has five portion packs. Tesco and Sainsbury’s free-from alternatives are 125 g products; plan how an opened pack will be presented and replenished. At an unattended buffet, I’d prefer to take a portion without reaching into an open biscuit container. A staffed station gives the hotel another way to manage shared packs.
Staff information Check the delivered label and keep the product information accessible to staff. GOV.UK’s allergen guidance for UK food businesses, dated 17 July 2026, says retail and catering operators must provide allergen information. When I ask about a biscuit, staff need to identify the product being served and give me its allergen information.

Buffet mistakes to avoid

  • Assuming the retail label covers buffet handling

    A gluten-free product can come into contact with gluten-containing food through neighbouring containers or shared utensils.

    Follow Coeliac UK’s catering guidance: keep the foods separate and use dedicated or thoroughly cleaned utensils. Keep the pack information available to staff.

  • Picking up an ordinary custard cream by mistake

    Tesco’s standard Custard Cream Biscuits list wheat flour and wheat starch, while M&S Extra Cream Custard Creams list wheat flour. Neither is a substitute for the free-from products discussed here.

    Order the exact free-from product and check the ingredient and allergen declaration on every delivered pack before service.

  • Choosing a shared pack without planning its service

    Opening a pack for guests to share makes the serving arrangement part of the gluten-free offer, particularly where standard biscuits are nearby.

    Use portion packs for self-service where that format suits the buffet, or serve a shared free-from pack from a separately managed station.

Relevant brand references

Schär

Schär’s Gluten-Free Custard Creams are a portion-packed option for a self-service breakfast buffet.

  • The 125 g carton contains five portion packs, according to the Asda product listing; Schär also describes the biscuits as portion packed.
  • Keep the packs separate from gluten-containing buffet foods and maintain accurate allergen information.

Tesco Free From

Tesco Free From Custard Creams are a 125 g gluten-free, milk-free product to consider for a managed serving area.

  • Tesco’s listing also describes this specific product as suitable for vegans.
  • Plan how to serve an opened pack separately. Tesco’s standard Custard Cream Biscuits are a different product and list wheat flour and wheat starch.

Sainsbury’s Free From

Sainsbury’s Free From Custard Creams are a 125 g milk-free and gluten-free option for a separately managed breakfast station.

  • Sainsbury’s describes this specific product as biscuits made with rice flour and maize flour.
  • An opened pack still needs separate presentation and suitable serving utensils.

M&S

M&S Extra Cream Custard Creams are a standard biscuit reference, not a gluten-free choice for this buffet.

  • The ingredient list for this specific product includes wheat flour. Keep it separate from the gluten-free offer.

Joybuy portion-packed option

This Schär custard cream option represents the portion-packed route for a self-service breakfast buffet. Its pack format does not replace separate presentation and allergen information.

Schär Gluten-Free Custard Creams 125g pack

Schär Gluten-Free Custard Creams 125g

For a self-service buffet, the five portion packs offer an alternative to placing biscuits in an open shared container. Keep them separate from gluten-containing foods and maintain accurate allergen information for guests.

View on Joybuy

Frequently asked questions

What allergen information should a hotel provide for buffet custard creams?

The hotel should provide allergen information for the product it serves. GOV.UK’s allergen guidance for UK food businesses, dated 17 July 2026, says retail and catering operators must provide allergen information; keep the delivered pack’s details accessible to the staff answering guests’ questions.

When are portion-packed custard creams useful at breakfast?

Portion packs are useful when guests select their own biscuits, because the biscuits remain in their portions until opened. Schär’s 125 g carton contains five portion packs, but the hotel still needs to keep them separate from gluten-containing buffet foods.

Can Tesco or Sainsbury’s free-from custard creams go in a shared biscuit jar?

Use a shared container only as part of a controlled gluten-free serving arrangement. Tesco and Sainsbury’s list the specific free-from products discussed here as gluten-free; Coeliac UK’s catering guidance calls for separation from gluten-containing foods and dedicated or thoroughly cleaned utensils.

Are ordinary custard creams suitable for a gluten-free buffet offer?

Not when the product contains wheat. Tesco’s standard Custard Cream Biscuits list wheat flour and wheat starch, and M&S Extra Cream Custard Creams list wheat flour. Keep those specific biscuits separate from the gluten-free offer.

Are these gluten-free custard creams also milk-free?

Tesco lists its Free From Custard Creams as milk-free, and Sainsbury’s describes its Free From Custard Creams as milk-free. Check the delivered pack’s allergen declaration for the exact product before answering a guest’s question about milk.