Who is this for?

Shopping for a coeliac guest

Look for an explicit gluten-free claim on the received pack. If conventional biscuits will also be served, plan separate, clean serving equipment; Coeliac UK advises cleaning food-contact surfaces and utensils to avoid cross-contact.

Catering for several dietary needs

Gluten-free does not answer every allergen question. The checked Tesco, Sainsbury’s and Asda own-label listings also say milk-free, but compare each guest’s requirements with the label on the pack you receive.

Planning a Christmas biscuit spread

Decide whether a standard 125 g pack or Schär’s five packs of two biscuits suits the way you intend to serve them. Keep gluten-free biscuits apart from wheat-containing ones.

What to check before buying

Start with the gluten-free claim, then check other dietary requirements and the practicalities of serving the biscuits at Christmas.

Priority What to check Your needs
Gluten-free label Look for an explicit gluten-free claim on the received pack and read its ingredients and allergen information. The Food Standards Agency states that a UK gluten-free claim means no more than 20 mg/kg of gluten in the food as sold. I need a clearly identified gluten-free biscuit, rather than assuming that any custard cream will do. The checked Crawford’s and M&S Extra Cream products list wheat ingredients.
Separate serving Check whether separate portions would be useful. Use clean surfaces and utensils where wheat-containing biscuits are also served, as Coeliac UK advises. If conventional biscuits are on the table, I want to keep the gluten-free biscuits away from their crumbs. Schär’s five two-biscuit packs offer a way to set out portions separately, but handling still matters once a pack is opened.
Other allergens Check each relevant claim, the ingredient list and the allergen statement on the received pack. Tesco, Sainsbury’s and Asda describe their checked 125 g own-label custard creams as milk-free as well as gluten-free. A guest may need to avoid milk or another ingredient too. I need to check that requirement independently of the gluten-free claim.
Pack format Compare the stated 125 g pack sizes when planning quantities. Asda describes the checked Schär pack as five portions of two biscuits; confirm Christmas stock and delivery when ordering. For a shared biscuit plate, I may prefer a standard pack. For separate servings or carrying biscuits, the smaller packs may be more convenient.

Mistakes to avoid

  • Choosing by the name ‘custard creams’

    The checked Crawford’s and M&S Extra Cream custard creams list wheat ingredients; their product names do not establish that they are gluten-free.

    Choose a pack explicitly labelled gluten-free and inspect the pack received before serving it to a guest who needs gluten-free food.

  • Mixing gluten-free and conventional biscuits

    Crumbs and shared food-contact surfaces can compromise a separate gluten-free serving arrangement.

    Keep the biscuits apart and use clean serving surfaces and utensils, following Coeliac UK’s cross-contact guidance.

  • Assuming gluten-free covers every dietary need

    A gluten-free claim does not tell you whether a biscuit meets a guest’s other ingredient or allergen requirements.

    Check the relevant claims, ingredients and allergen statement on each pack you receive.

Relevant brand references

These are product-level label and listing references, not a comparison of taste or a promise of Christmas availability.

Tesco

Tesco Free From Custard Creams are listed in a 125 g pack.

  • Tesco Groceries describes the checked product as gluten-free, milk-free and suitable for vegans.
  • Check the received pack’s ingredients and allergen information before serving.

Sainsbury’s

Sainsbury’s lists Free From Custard Creams in a 125 g pack.

  • The checked Sainsbury’s listing describes the product as gluten-free, milk-free and suitable for coeliacs.
  • These are claims about the listed product, not a comparison of taste or of other Sainsbury’s biscuits.

Asda

Asda lists own-label Free From Custard Creams in a 125 g pack.

  • The checked Asda listing describes this product as gluten-free and milk-free.
  • Asda advises reading the product label because ingredients and allergy details can change.

Schär

Asda lists Schär gluten-free custard creams as a 125 g product divided into five two-biscuit packs.

  • The checked Asda listing identifies a Crossed Grain symbol and the portion-pack format.
  • Portion packs do not replace checking other dietary requirements or using clean serving equipment.

Crawford’s

The checked Crawford’s custard creams are a conventional comparison, not a gluten-free option.

  • The 300 g product listed by Tesco Groceries contains wheat flour and wheat starch.

M&S

The checked M&S Extra Cream Custard Creams are a conventional product comparison.

  • Marks & Spencer lists wheatflour in this product’s ingredients; that finding does not describe every M&S biscuit.

McVitie’s

McVitie’s has a biscuit range that includes gluten-free products, but a brand name is not a gluten-free claim for a particular custard cream.

  • Choose by the exact product and its received label, not by other biscuits in the brand’s range.

Joybuy product option

This portion-packed gluten-free custard cream is an option when separate servings would suit your Christmas food shop. Check the received pack against each guest’s requirements.

Schär gluten-free custard creams, 125 g

Schär Gluten-Free Custard Creams 125 g

For separate servings, the checked Asda listing describes this 125 g product as five packs containing two biscuits each. Check the received pack’s ingredient and allergen information before serving; separate packs do not replace clean handling.

View on Joybuy

Frequently asked questions

Does a UK gluten-free claim mean zero gluten?

No. The Food Standards Agency states that food labelled gluten-free must contain no more than 20 mg/kg, or 20 ppm, of gluten in the food as sold.

How should I serve gluten-free biscuits alongside conventional ones?

Keep them separate and use clean serving surfaces and utensils. Coeliac UK advises cleaning food-contact surfaces and equipment to avoid cross-contact with gluten-containing food.

How should I store the biscuits?

Follow the instructions on the received pack. If gluten-containing biscuits are stored nearby, keep the gluten-free biscuits separate and avoid sharing containers or equipment that could transfer crumbs.

Can I rely on an online ingredient list for a Christmas order?

Use the online listing to identify a candidate, then check the label on the pack delivered. Asda advises that product and allergy information can change; confirm stock and delivery details when placing your Christmas order.