Who is choosing these biscuits?

Hosts serving a gluten-free guest

Choose a custard cream with a gluten-free claim on the exact pack, then give it a clean serving space away from wheat-biscuit crumbs. Coeliac UK advises cleaning shared surfaces and utensils to prevent cross-contamination.

Hosts accommodating several diets

The checked Tesco, Asda and Sainsbury’s Free From custard creams are listed as gluten-free, milk-free and suitable for vegans. Check the delivered pack against each guest’s requirements, including any other allergens.

Hosts choosing a serving format

Schär’s 125 g pack has five individually wrapped portions of two biscuits, which lets guests open a portion when they want one. The checked own-label alternatives are single 125 g packs that can be put out for sharing on a clean surface.

What should you check before choosing?

Check the claim on the exact biscuit pack first, then choose a format that suits how guests will take snacks during the match.

Priority What to check Your needs
Gluten-free claim Look for a gluten-free claim on the exact custard-cream pack and read its ingredients. If the Crossed Grain Trademark matters to a guest, check for it on the delivered packaging. I want to identify the right biscuit for my guest, not rely on a familiar brand name. In Coeliac UK’s 2025 Shopping Habits survey of 3,785 responding members, 74.7% trusted its Crossed Grain Trademark more than a gluten-free statement; that measures trust, not a requirement to buy a trademarked pack.
Pack format Schär’s listed 125 g pack contains five wrapped portions of two biscuits. The checked Tesco, Asda and Sainsbury’s Free From alternatives are each listed as 125 g packs. Guests may take biscuits at different points in the match, so I would rather leave some portions wrapped. For a shared plate, I can choose a pack to put out together.
Other allergens Read the delivered pack’s ingredient and allergen information. The checked Tesco, Asda and Sainsbury’s Free From listings describe those specific custard creams as milk-free and suitable for vegans. If someone also avoids milk or another ingredient, I need to check that requirement separately from the gluten-free claim.
Serving separately Use a clean surface and utensils for gluten-free biscuits, and keep them apart from wheat-based snacks. Coeliac UK advises cleaning shared equipment to prevent cross-contamination. When both kinds of biscuit are on the table, I want guests to be able to pick up a gluten-free portion without wheat-biscuit crumbs reaching it.

What can go wrong when serving them?

  • Assuming a familiar custard cream is gluten-free

    The checked conventional Tesco, Crawford’s and M&S custard creams list wheat flour. A checked gluten-free McVitie’s Hobnob is a different type of biscuit, not a gluten-free custard cream.

    For the guest who needs gluten-free food, check the claim and ingredients on the exact custard-cream pack you intend to serve.

  • Putting gluten-free biscuits on a crumb-covered platter

    Wheat-biscuit crumbs can reach the gluten-free biscuits through a shared surface or utensil. Coeliac UK advises cleaning surfaces and utensils to prevent cross-contamination.

    Use clean serving equipment and keep the gluten-free biscuits separate from wheat-based snacks.

Which brands have relevant products?

Schär

Its checked 125 g custard creams are a portion-packed gluten-free option.

  • Schär describes these biscuits as gluten- and wheat-free; Asda lists five individual packs with two biscuits in each.
  • Asda lists a Crossed Grain symbol for this pack, but check the delivered packaging if that symbol matters to your guest.

Tesco

Its Free From and conventional custard creams are distinct products.

  • Tesco lists its 125 g Free From custard creams as gluten-free, milk-free and suitable for vegans.
  • The checked conventional 400 g custard creams list wheat flour and wheat starch; the Tesco name alone does not establish suitability.

Asda

Its checked 125 g Free From custard creams are an own-label alternative.

  • Asda describes this product as free from cereals containing gluten and milk, and suitable for vegans.
  • Check the physical pack for the guest’s other allergen requirements.

Sainsbury’s

Its checked 125 g Free From custard creams are a specific own-label option.

  • Sainsbury’s lists this product as gluten-free, milk-free, suitable for vegans and suitable for coeliacs.
  • Those descriptions apply to the listed Free From product, not to every Sainsbury’s custard cream.

McVitie’s

Its checked gluten-free Hobnobs are relevant to biscuit shopping but are not custard creams.

  • Tesco lists the checked Hobnobs as gluten-free oat biscuits.
  • Do not treat that listing as evidence that a McVitie’s custard cream is gluten-free.

Crawford’s

Its checked 300 g custard creams are a conventional comparison, not a gluten-free choice.

  • They are custard creams for guests who do not need gluten-free biscuits.
  • The checked product lists wheat flour and wheat starch, so keep it separate from biscuits served to a gluten-free guest.

M&S

Its checked Extra Cream Custard Creams are a conventional alternative.

  • The checked 165 g product offers a custard-cream option for guests who do not need gluten-free biscuits.
  • Its ingredients list wheatflour and milk ingredients; this finding does not describe every M&S biscuit.

A Joybuy option for portioned serving

This Schär pack is an option for putting out gluten-free custard creams in portions as guests snack during the match.

Schär Gluten Free Custard Creams 125 g

Schär Gluten Free Custard Creams 125 g

For guests snacking at different times, this gluten-free custard-cream pack offers portions that can stay wrapped until needed. Schär describes the biscuits as portion-packed, and Asda lists the same 125 g product as five individual packs with two biscuits in each. Check the delivered label for any other allergen requirements, and keep the biscuits apart from wheat-based snacks.

View on Joybuy

Questions about gluten-free custard creams

Does ‘gluten-free’ mean a biscuit contains absolutely no gluten?

No. The Food Standards Agency states that a gluten-free claim means no more than 20 mg/kg of gluten in the food as sold to the final consumer; it is not a claim of absolute zero.

Can I serve gluten-free custard creams beside ordinary biscuits?

Yes, if you prevent wheat-biscuit crumbs from reaching them. Coeliac UK advises cleaning shared surfaces and utensils to prevent cross-contamination; use separate serving equipment for the gluten-free biscuits.

Are gluten-free custard creams also milk-free?

Check the exact product rather than assuming so. Tesco, Asda and Sainsbury’s describe their checked 125 g Free From custard creams as milk-free, but the delivered pack should be checked against a guest’s requirements.

What if the delivered pack’s allergen information differs from the website?

Read the delivered pack’s current ingredient and allergen information before serving. If its suitability remains unclear, contact the retailer or manufacturer rather than relying on the earlier online description.

How should I store custard creams after opening the pack?

Follow the instructions on that pack. Tesco’s checked Free From custard creams specify a cool, dry place; do not assume the same opened-pack instructions apply to every product.