Choose a custard cream explicitly labelled gluten-free rather than assuming a conventional biscuit is suitable. For a TV night, Schär offers individually packed two-biscuit portions; Tesco Free From and Sainsbury’s Free From are listed as gluten-free, milk-free and vegan. Check the current pack for every dietary requirement before serving.
Who is this choice for?
The pack label matters most when gluten avoidance is a requirement; portion format and other dietary claims can then help narrow the choice for a TV-night snack.
Shoppers who need a gluten-free biscuit
Look for an explicit gluten-free claim and read the current ingredients and allergen information. Coeliac UK advises checking food labels for cereals containing gluten; a familiar custard-cream appearance is not enough to establish suitability.
Shoppers also avoiding milk or choosing vegan food
Gluten-free, milk-free and vegan are separate claims. Tesco Free From and Sainsbury’s Free From list all three for their custard creams, but the pack you buy should confirm each requirement.
Shoppers planning a set TV-night portion
Schär’s custard creams come in five individual packs of two biscuits, according to Asda Groceries. Tesco and Sainsbury’s provide per-biscuit nutrition information for shoppers deciding how many to serve from a larger pack.
What should you check?
Start with the gluten-free claim, then check any additional dietary requirements and the serving format you prefer.
| Priority |
What to check |
Your needs |
| Gluten-free label |
Look for an explicit gluten-free claim. Read the current ingredients, allergen information and any precautionary statement on the pack. |
I need a custard cream labelled gluten-free, not a conventional biscuit that merely looks similar. |
| Other dietary claims |
Check milk-free and vegan claims separately from gluten-free. Do not treat lactose-free as another way of saying milk-free. |
For a vegan snack or when avoiding milk, I need the pack to state the particular claim that matters to me. |
| Portion and nutrition |
Check the number of biscuits in a portion and the listed energy, sugars and saturates. Use per 100g figures for comparisons when biscuit sizes differ. |
Would individual two-biscuit packs help me serve the amount I planned, or would I rather portion biscuits from a larger pack? |
Common buying mistakes
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Assuming an ordinary custard cream is gluten-free
Marks & Spencer lists wheat flour in its Extra Cream Custard Creams and identifies gluten among the allergens. A conventional version is not interchangeable with one carrying a gluten-free claim.
Choose a pack explicitly labelled gluten-free and check its ingredients and allergen panel before serving.
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Reading gluten-free as milk-free or vegan
These claims describe different product attributes. Tesco, Sainsbury’s and Schär listings state different combinations of dietary suitability, so one claim cannot stand in for another.
Check the current pack for each condition you need, including milk-free or vegan suitability where relevant.
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Comparing unlike serving sizes
Tesco lists nutrition for a 14g biscuit, while Schär’s individual packs contain two biscuits. Per-biscuit figures can be misleading if the biscuits differ in weight.
Use per 100g values for a like-for-like nutrition comparison, then check the stated portion size for the number you intend to serve.
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Relying on an online listing instead of the pack
Ingredients and allergen information can change, so an online description may not reflect the pack in your hands.
Read the label on the delivered or in-store pack, particularly when buying for coeliac disease or an allergy.
Relevant brand references
These examples show why the exact product line matters: a brand’s wider biscuit range does not establish that every custard cream it sells is gluten-free.
Tesco Free From
Tesco Groceries lists its 125g Free From Custard Creams as gluten-free, milk-free and suitable for vegans.
- The listing gives nutrition per 14g biscuit, which can help when deciding how many to serve.
- Check the current pack because recipes and allergen information can change.
Sainsbury’s Free From
Sainsbury’s lists its 125g Free From Custard Creams as gluten-free, milk-free and vegan.
- Per-biscuit nutrition is available for planning a serving.
- Confirm all required dietary claims on the current pack.
Schär
Schär describes its custard creams as gluten- and wheat-free. Asda Groceries lists the 125g product as five individual two-biscuit packs.
- Asda’s listing shows a Crossed Grain Symbol and states vegan and lactose-free suitability.
- Lactose-free does not by itself establish milk-free suitability; check the pack for the claim you need.
M&S
M&S Extra Cream Custard Creams are conventional biscuits, not a gluten-free option for this selection.
- Marks & Spencer lists wheat flour and identifies gluten among the allergens for this product. Check the exact biscuit rather than relying on the retailer’s other ranges.
A Joybuy product option
This Schär option represents the individually packed route for a gluten-free TV-night custard cream; use the pack label to confirm any additional dietary requirements.
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Schär Gluten Free Custard Creams 125g
For a TV-night snack, the 125g pack contains five individual two-biscuit portions, according to Asda Groceries. Schär describes the biscuits as gluten- and wheat-free; check the current pack for any other dietary requirements.
View on Joybuy
Questions about gluten-free custard creams
What does gluten-free mean on a custard-cream pack?
The Food Standards Agency describes a gluten-free claim as applying to food with no more than 20 mg/kg gluten as sold to the final consumer. Choose a pack carrying that claim rather than treating wheat-free wording alone as equivalent.
Should I read the ingredients even when the pack says gluten-free?
Yes. Read the ingredients, allergen information and any precautionary statement on the pack you receive. Coeliac UK notes that cereals containing gluten must be emphasised in prepacked-food ingredient lists, and product recipes can change.
Are gluten-free custard creams automatically milk-free or vegan?
No. Tesco and Sainsbury’s list their Free From custard creams as milk-free and vegan, while the Schär listing states lactose-free and vegan suitability. Check each required claim on the current pack; lactose-free is not the same claim as milk-free.
How should I store custard creams after opening?
Follow the storage instructions and best-before information on the pack. The Tesco, Sainsbury’s, Schär and Morrisons listings describe cool, dry storage or direct shoppers to the packaging for date information.