For coeliac shopping, choose the exact custard-cream product labelled gluten free, then check the current pack’s ingredients and allergen information before eating it. Asda, Tesco and Sainsbury’s each list a gluten-free, milk-free and vegan Free From custard cream; Schär offers a gluten-free product in five portion packs. The ordinary McVitie’s, Crawford’s, Sainsbury’s and M&S versions identified here list wheat and are not substitutes for those gluten-free products.
Who is this for?
People replacing standard custard creams
If you shop for someone with coeliac disease, look for the gluten-free claim on the exact biscuit you intend to buy. The ordinary McVitie’s Tasties, Crawford’s, Sainsbury’s and M&S products identified in their product information list wheat. Coeliac UK advises checking the ingredients list for emphasised cereals containing gluten.
Shoppers with additional milk-free or vegan requirements
Gluten-free wording does not answer every dietary question. Asda Groceries, Tesco Groceries and Sainsbury’s each describe their specified Free From custard creams as gluten free, milk free and suitable for vegans; check that the pack in hand is the same product.
People who prefer separate portions
For a packed lunch or an unopened portion to keep for later, the Schär gluten-free custard creams listed by Asda Groceries come in five portion packs. Check the pack format if individual portions matter to your choice.
What should you check?
Start with the gluten-free claim on the exact product. Then compare any additional dietary wording and the pack format you will use.
| Priority |
What to check |
Your needs |
| Gluten-free suitability |
Find an explicit gluten-free claim on the exact custard-cream pack. Read its current ingredients and allergen information rather than relying on a familiar brand name; Coeliac UK advises checking the emphasised cereals containing gluten. |
I’m replacing an ordinary custard cream and need to know that this particular version is labelled gluten free. |
| Other dietary requirements |
Check milk-free and vegan statements separately. Asda Groceries, Tesco Groceries and Sainsbury’s state both for their specified Free From products; Asda Groceries describes the Schär product as lactose free and vegan, not explicitly milk free. |
If I also need to avoid milk, I want a milk-free claim and a current allergen check, rather than assuming lactose free means the same thing. |
| Portion format |
Compare the pack format as well as its 125g weight. Asda Groceries lists the Schär product as five portion packs; the other specified Free From products are also listed as 125g packs. |
Separate unopened portions would be useful for packed lunches or for keeping some biscuits for another day. |
| Nutrition per biscuit |
Read sugars and saturates on the current nutrition panel, and check whether the figures are per biscuit, per serving or per 100g before comparing products. |
I want to compare the amount in the portion I expect to eat, not assume that a Free From label describes its sugar content. |
Common buying mistakes
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Picking the standard version of a familiar biscuit
The ordinary McVitie’s Tasties, Crawford’s, Sainsbury’s and M&S custard creams identified in their product information list wheat. A similar name or vanilla-cream filling does not make them the same as a gluten-free Free From product.
Check the complete product name, its gluten-free claim and the current pack’s ingredients before eating it.
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Assuming gluten free also means milk free
These are separate product claims. The specified Asda, Tesco and Sainsbury’s Free From listings say milk free, while Asda Groceries calls the Schär custard creams lactose free without explicitly calling them milk free.
If milk avoidance matters, check for a milk-free claim and read the allergen information on the exact pack; do not substitute lactose-free wording for that check.
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Overlooking how the biscuits are packed
The specified products are listed as 125g packs, but Schär’s listing describes five separate portion packs. Equal pack weights do not tell you whether biscuits will remain individually wrapped after you open the outer pack.
Check the portion format if you plan to pack some biscuits and keep the rest unopened.
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Reading Free From as a nutrition claim
A gluten-free claim addresses gluten; it does not describe how much sugar or saturated fat a biscuit contains.
Use the current nutrition panel and compare figures on the same basis, such as per biscuit, before deciding on a portion.
Relevant brand references
These distinctions concern the named custard-cream products, not every biscuit made by each brand.
Asda Free From
Asda Groceries lists Asda Free From Custard Creams 125g as an own-label option.
- The listing describes the product as free from cereals containing gluten and milk and suitable for vegans.
- Check the current pack rather than applying those claims to other Asda custard creams.
Tesco Free From
Tesco Groceries lists Tesco Free From Custard Creams 125g.
- The listing states gluten free, milk free and suitable for vegans.
- Read the physical pack when buying, as Tesco advises that product information can change.
Sainsbury’s Free From
Sainsbury’s lists its Free From Custard Creams 125g as suitable for coeliacs.
- The specified Free From listing also says gluten free, milk free and suitable for vegans.
- Sainsbury’s ordinary Custard Creams 200g are a different product and list wheat flour and wheat starch.
Schär
Asda Groceries lists Schär Gluten-Free Custard Creams 125g in five portion packs.
- The listing says gluten free, wheat free, lactose free and suitable for vegans.
- The cited listing does not explicitly say milk free; anyone who needs that distinction should check the current pack’s allergen information.
McVitie’s
The identified McVitie’s Tasties Custard Creams are a standard product, not the gluten-free option described here.
- Pioneer Foodservice’s ingredient declaration lists wheat flour and wheat starch and identifies cereal containing gluten.
Crawford’s
Tesco Groceries lists Crawford’s Custard Creams 300g as a standard custard cream.
- Its listed ingredients include wheat flour and wheat starch; do not treat this pack as a gluten-free substitute.
M&S
The identified M&S Extra Cream Custard Creams are a standard version.
- Marks & Spencer lists wheatflour and directs shoppers to the emphasised ingredients for cereals containing gluten.
Custard creams on Joybuy
This product is a gluten-free custard cream offered in portion packs. Check its current pack for any additional dietary requirements.
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Schär Gluten Free Custard Creams 125g
A custard-cream option for coeliac shopping when separate portions are useful.
Asda Groceries describes this 125g Schär product as gluten free, wheat free, lactose free and vegan, in five portion packs. Lactose free is not a substitute for checking milk-allergen information on the current pack.
View on Joybuy
Frequently asked questions
Can I use an ordinary custard cream if the front of the pack does not mention wheat?
Do not rely on the front of the pack for a coeliac-shopping choice. The ordinary McVitie’s Tasties, Crawford’s, Sainsbury’s and M&S products identified in their product information list wheat; check the complete ingredients and allergen information, and choose the exact product labelled gluten free. Coeliac UK advises looking for emphasised cereals containing gluten in the ingredients list.
Does lactose free mean milk free?
No: do not use the terms interchangeably when milk-protein allergy is the concern. Asda Groceries describes the specified Schär custard creams as lactose free, while the specified Asda, Tesco and Sainsbury’s Free From listings explicitly say milk free. Check the ingredients and allergen information on the pack you buy.
Is the supermarket website enough to check allergens?
Use a product listing to identify a possible choice, then read the current physical pack before eating it. Retailers advise that ingredients and allergy information can change, so the check needs to apply to the exact custard creams you have bought.