Who is this for?

People choosing gluten-free biscuits

A custard cream needs an explicit gluten-free claim if gluten avoidance is the requirement. Conventional versions can contain wheat: the ASDA Groceries listing for its standard Custard Creams declares wheat and milk.

Milk-free or vegan biscuit buyers

Gluten-free does not establish either of these separate dietary claims. Check the particular custard cream’s pack for the requirements that matter to you.

People planning a tea break away from home

Portion packs may be convenient for a desk or journey. Schär describes its custard creams as portion packed, while the compared own-label products are sold in 125g packs.

What should you check?

Start with the dietary claims on the current pack, then compare serving format and the nutrition information that matters to you.

PriorityWhat to checkYour needs
Gluten-free labelling Look for an explicit gluten-free claim on the pack. Check its current ingredients and allergen information rather than judging by the biscuit’s appearance. I need a custard cream labelled gluten-free, not a conventional one that contains wheat.
Other dietary claims Check milk-free, lactose-free and vegan statements separately. ASDA Groceries, Tesco Groceries and Sainsbury’s Groceries describe their listed own-label products as milk-free and vegan; Schär describes its product as lactose-free and vegan. If I also avoid milk or choose vegan food, I need the specific claim that applies to my requirements.
Pack format Check whether the biscuits are portion packed or in one larger pack. ASDA Groceries lists Schär’s 125g product as five 25g portion packs. For a biscuit to take to work, separate packs would suit me; for serving from one pack, that distinction matters less.
Nutrition information Compare sugars and saturates on the same basis, such as per biscuit or per 100g. Gluten-free labelling does not describe either figure. I want to compare the biscuits I might actually serve, rather than treating a gluten-free claim as a nutrition comparison.
Shared serving Keep biscuits away from gluten-containing crumbs. Coeliac UK advises cleaning surfaces and utensils with hot soapy water and using separate condiments or clean cutlery. At a shared tea station, I need the gluten-free biscuits served without contact with crumbs or used utensils.

What is easy to overlook?

  • Assuming every custard cream is gluten-free

    ASDA Groceries declares wheat in its conventional Custard Creams. The familiar biscuit format does not establish gluten-free suitability.

    Filter by an explicit gluten-free claim before comparing pack formats or other details.

  • Using gluten-free as a nutrition shortcut

    A gluten-free claim does not tell you the biscuit’s sugars or saturates.

    If those figures matter to your choice, compare the current packs using the same per-biscuit or per-100g basis.

  • Relying on an online description alone

    Ingredients and dietary information can change, making an older product description a poor substitute for the pack being served.

    Read that pack’s gluten-free, allergen and other dietary statements before serving it.

  • Putting gluten-free biscuits on a shared crumb-covered surface

    Contact with crumbs, utensils or shared spreads can introduce gluten after a biscuit has been taken from its pack.

    Follow Coeliac UK’s advice to clean surfaces and utensils with hot soapy water, and use separate condiments or clean cutlery.

Relevant brand references

ASDA Free From

ASDA Groceries lists a 125g Free From custard cream product for shoppers checking both gluten and milk avoidance.

  • The listing states free from cereals containing gluten and milk, and suitable for vegans.
  • Check the current pack rather than applying these claims to ASDA’s conventional custard creams.

Tesco Free From

Tesco Groceries lists 125g Free From Custard Creams with separate dietary claims.

  • The listing states gluten-free, milk-free and suitable for vegans.
  • Use the current pack to confirm ingredients and allergen information.

Sainsbury’s Free From

Sainsbury’s Groceries lists a 125g custard cream product with an explicit coeliac-suitability statement.

  • Its listing says suitable for coeliacs, gluten-free, milk-free and suitable for vegans.
  • Confirm those claims on the particular pack you buy.

Schär

Schär describes its custard creams as portion packed and gluten-free; ASDA Groceries lists the 125g product as five 25g packs.

  • Schär describes the biscuits as wheat-free and lactose-free; the ASDA Groceries listing shows a Crossed Grain Symbol.
  • Lactose-free is not the same claim as milk-free. Check the current pack against any milk-avoidance requirement.

M&S

M&S Extra Cream Custard Creams are a conventional product, not a gluten-free choice.

  • Marks & Spencer lists wheatflour and a milk ingredient for this specific product; do not infer suitability from other biscuits in a retailer’s range.

Joybuy product options

This Schär custard cream option is relevant if portion packs suit your morning tea break. Check the current pack for every dietary claim you need.

Schär Gluten Free Custard Creams 125g pack

Schär Gluten Free Custard Creams 125g

For a tea break away from home, ASDA Groceries lists this 125g product as five 25g portion packs. Schär describes its custard creams as gluten-free, wheat-free and lactose-free. Check the current pack for ingredients and any additional dietary requirements.

View on Joybuy

Common questions

How can I tell whether a custard cream is gluten-free?

Look for an explicit gluten-free claim on the current pack and read its allergen information. A custard cream’s appearance is not enough: ASDA Groceries declares wheat in its conventional Custard Creams.

Which of these custard creams are also milk-free or vegan?

ASDA Groceries, Tesco Groceries and Sainsbury’s Groceries describe their listed Free From custard creams as milk-free and vegan. Schär describes its custard creams as lactose-free and vegan; lactose-free is a different claim from milk-free, so check the pack against your requirement.

How should I serve gluten-free biscuits at a shared tea break?

Keep them away from crumbs and utensils used for gluten-containing food. Coeliac UK advises cleaning surfaces and utensils with hot soapy water and using separate condiments or clean cutlery for shared spreads.

Can I substitute an ordinary custard cream?

Do not assume an ordinary custard cream meets a gluten-free requirement. ASDA Groceries’ conventional Custard Creams listing declares wheat; choose a product with an explicit gluten-free claim on its current pack instead.