Who is choosing a first device?

Parents choosing a first app device

A phone or tablet may be under consideration when a child starts using apps and games more independently. App approval, content settings, purchase controls and time limits are central to this decision, as described in UK government, Apple and Google guidance.

Families prioritising contact

For carers who want calls, messages and location sharing without starting with a general-purpose smartphone, Apple’s family watch setup offers a distinct route. Its hardware, account and network requirements need checking before choosing a watch.

Mixed-device households

A child might also use a Chromebook, Windows computer or Xbox alongside a first mobile device. Google and Microsoft describe controls with different device and browser limits, so one family-management setup should not be assumed to cover every screen.

What matters when choosing?

Decide whether the first priority is broad app access or a narrower way to stay in contact, then check the accounts and devices needed to manage it. A phone or tablet choice still needs a compatible supervision setup; a cellular watch has different setup and feature limits.

Concern What to check Who this matters to
Control-system compatibility Check the child’s device and account, the adult’s device, and which controls work with that combination. Google says most Family Link supervision tools do not work on iPhone or iPad. If I need to approve access from my own device, I want to know the family accounts and operating systems work together before choosing hardware. About 36% of consumers put control-system compatibility first.
Contact without broad app access For Apple Watch Family Setup, check cellular-watch and supervising-iPhone compatibility, carrier support and the features that need a mobile-data plan. When keeping in touch matters more than giving a child a general-purpose phone, calls and messages shape my device choice. For about 29% of consumers, that narrower contact role is the primary need.
Apps, games and spending Review the intended apps, their communication settings and the billing route. Google Play purchase approvals apply only to purchases billed through Google Play. If games and downloads will be the main use, I need rules that match the stores and services my child will actually use. Managing that access comes first for about 21% of consumers.
Controls that can change Test app requests and time limits before handover, then review settings when the child gains access to another device or service. As my child’s routines change, I need settings we can revisit rather than rules we set once and forget. About 14% of consumers make that adaptability their primary concern.

Age-based service rules also deserve a check before committing to an account or subscription. In September 2026, the UK Government said its first Regulations on planned under-16 social-media restrictions would be laid before the end of 2026, with changes expected in spring 2027. Those plans are not a substitute for checking a service’s current eligibility rules or the final Regulations.

Mistakes to avoid

  • Choosing hardware before the family accounts

    The operating system, child account and supervising adult’s device affect which controls are available. Apple’s family controls use Family Sharing and the child’s own Apple Account; Google says most Family Link supervision tools will not work on an iPhone or iPad.

    Set out the controls you need, then confirm the exact device and account arrangement before buying.

  • Assuming a cellular watch works like a child’s iPhone

    Apple Watch Family Setup requires compatible cellular hardware and a supervising iPhone. Apple says some watch functions are unavailable with this setup.

    Check the watch model, Family Setup requirements, carrier support and the functions your child would use.

    Some functions also require a mobile-data plan, although a plan is not required for initial setup.

  • Expecting store approval to cover every payment

    Google Play purchase approval covers transactions through Google Play billing, not every payment a child might encounter in an app or online service.

    Check how intended apps process purchases and protect payment methods outside the store’s approval system.

  • Treating controls as the whole safety plan

    UK government online-safety guidance says parental controls are helpful but cannot fix everything. Settings also need attention when a child starts using new apps or devices.

    Test the controls before handover, explain the household rules to the child and revisit them together as use changes.

Relevant brands and family-management systems

Apple

Relevant when a child will use an iPhone, iPad or compatible cellular Apple Watch managed through Apple family accounts.

  • Apple says Screen Time can manage access to apps and websites, communications and device-use times through its family setup.
  • The child needs an Apple Account in Family Sharing. Controls can vary by device, region and age; updated controls also require compatible software across the family group.

Google

Relevant to supervised Android phones and tablets or Chromebooks used with a child’s Google Account and Family Link.

  • Google describes app approval, screen-time settings and filtering for supported Google services on supervised devices.
  • Google lists Android 5.0 or later and Chrome OS 71 or later for supervision; most Family Link tools do not work when the child uses an iPhone, iPad or non-Chromebook computer.

Microsoft

Relevant as an additional family-management layer where a child also uses Windows, Xbox or Android.

  • Microsoft describes device and app or game time limits across supported Windows, Xbox and Android use.
  • Microsoft says web and search activity in other browsers cannot be reported through Family Safety; do not assume it covers all browsing.

A smartphone to consider on Joybuy

This selection is for families considering a first smartphone alongside a Google family-management setup. Check the controls and child-account arrangement required for your household on the exact phone before committing to it.

Google Pixel 10a 128GB Obsidian

Google Pixel 10a 128GB Obsidian

For a household considering a first smartphone and Google Family Link; confirm the child’s account setup and required supervision features on this phone before buying.

This is the 128GB Obsidian variant. Check the current age rules of any apps or services the child intends to use.

View on Joybuy

Questions parents and carers ask

Can Family Link supervise a child’s iPhone or iPad?

Not with most of its supervision tools. Google says a child can sign in to its services on an iPhone or iPad, but most Family Link supervision tools will not work there. For either Apple device, assess Family Sharing and Screen Time against the controls you need.

What does a child need to use an Apple Watch without their own iPhone?

Apple lists a compatible cellular Apple Watch and supervising iPhone, Apple Accounts for the adult and child, two-factor authentication for the adult’s account, and a Family Sharing group in which the adult has the required organiser or parent role. Check carrier support and which features need a mobile-data plan; some watch functions remain unavailable through Family Setup.

Does an app-store age rating establish that an app suits my child?

No. Google Play says a content rating indicates the maturity level of an app’s content, not whether it was designed for a particular age. Also review its communication features, purchases, privacy settings and account-age terms.

Are the planned UK under-16 social-media restrictions in force?

No. In September 2026, the UK Government said the first Regulations would be laid before the end of 2026 and that changes should be implemented in spring 2027. Check the final Regulations and each service’s current rules before relying on the planned restrictions when choosing a device or subscription.

Can parental controls replace conversations about online use?

No. UK government guidance says controls are helpful but cannot fix everything. Check that the settings work before giving the child the device, and keep talking about the apps and services they use.