Shoppers comparing fat content
If reducing fat is your priority, look for an explicit low-fat claim and compare the per-100g panel. Check sugars separately: Ambrosia lists 7.4g sugars per 100g for its 400g Light Devon Custard can.
Who is shopping for Easter custard?
Hosts serving several desserts
Pack weight and stated servings help you plan custard for a shared Easter meal. Ambrosia says its 400g Light can contains three portions; Tesco lists Reduced Fat Custard in 500g and 1kg sizes, and Sainsbury's lists a 500g Lighter Custard.
Shoppers checking for milk
Check the exact pack before serving a guest who needs to avoid milk. Ambrosia lists skimmed milk, buttermilk and whey in its 400g Light Devon Custard can.
What matters when choosing custard?
| Concern | What to check | Who this matters to |
|---|---|---|
| Fat and sugars | Compare fat and sugars per 100g on each pack; a low-fat claim does not describe its sugar content. | If reducing fat comes first, I still want to see how much sugar the custard contains. About 50% of consumers put checking fat content ahead of the other concerns here. |
| Amount to serve | Check pack weight and stated servings against the desserts you plan to serve. | When custard is going alongside several Easter desserts, I need a pack that covers the portions I plan to serve. For about 30% of consumers, having enough for the group is the primary need. |
| Milk and leftovers | Read the exact ingredient and allergen statement, then check the after-opening storage instructions. | If a guest must avoid milk or some custard may be left over, I need to plan before opening the pack. Managing those requirements comes first for about 20% of consumers. |
Custard shopping mistakes to avoid
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Reading “low fat” as “low sugar”
The claims answer different questions. Ambrosia lists 7.4g sugars per 100g for its 400g Light Devon Custard can, despite its low-fat positioning.
Compare fat and sugars per 100g on the product you intend to buy.
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Assuming every lighter pack has the same nutrition
Tesco lists Reduced Fat Custard and Sainsbury's lists Lighter Custard, but those names do not establish that either has the same fat, sugar or ingredient profile as Ambrosia Light.
Check each product's own nutrition panel, ingredients and allergen statement before choosing a larger pack.
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Forgetting about custard left after opening
Ambrosia says its 400g Light can contains three portions. ASDA Groceries instructs shoppers to remove any remaining custard from the opened can, refrigerate it and consume it within three days.
Choose a pack size you can use, and follow the storage instructions on that pack.
Custard left beyond the stated after-opening period may go unused.
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Serving custard without checking for milk
Ambrosia lists skimmed milk, buttermilk and whey in its 400g Light Devon Custard can.
Read the exact pack's allergen statement and keep it available when serving guests.
Custard brands for reference
Ambrosia
Ambrosia's 400g Light Devon Custard can is a ready-to-serve, explicitly low-fat option.
- Ambrosia lists 2.0g fat and 7.4g sugars per 100g for the 400g Light can.
- Its stated “30% less sugar & fat” comparison is with Ambrosia's own standard Devon Custard, not with every custard or a sugar-free product.
Tesco
Tesco lists its own Reduced Fat Custard in 500g and 1kg packs.
- The two listed sizes give hosts pack-weight choices for different numbers of portions.
- Check the exact pack's fat, sugars, ingredients and allergens before comparing it with a labelled low-fat can.
Sainsbury's
Sainsbury's lists a 500g Ready To Eat Lighter Custard.
- The listed 500g pack offers another ready-to-eat size to consider for Easter desserts.
- Check its current per-100g nutrition and allergen statement rather than treating “lighter” as identical to another product's low-fat claim.
M&S
M&S describes its 400g Silky Smooth Custard as made with whole milk for a rich, creamy texture.
- It represents a standard-custard choice for shoppers prioritising the texture M&S describes.
- That description does not establish it as a low-fat alternative; check its nutrition panel if fat content matters.
Joybuy custards for Easter desserts
These Ambrosia selections include two 400g custards with different product names and a larger 1kg Light pack. Compare each variant's current label if a low-fat claim, milk ingredients or a particular container format affects your choice.
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Ambrosia Devon Custard 400g
For a 400g custard when an explicit low-fat product name is not essential, this is a separate selection from Ambrosia Low Fat Custard 400g. Compare their current per-100g fat and sugars if reducing fat is the reason for your shop.
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Ambrosia Low Fat Custard 400g
This 400g variant is explicitly named Low Fat, making it a relevant pack to check when fat content is your priority. Compare its own per-100g sugars too, and read its milk and after-opening information before serving.
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Ambrosia Light Devon Custard 1kg
The 1kg pack offers more custard by weight than either 400g selection when you are planning several dessert portions. If you specifically need a tin, confirm this pack's container format; check its own nutrition, milk and storage information as well.
Frequently asked questions
Does low-fat custard also have less sugar?
Not necessarily: a low-fat claim concerns fat, not sugar. Ambrosia lists 2.0g fat and 7.4g sugars per 100g for its 400g Light Devon Custard can, so compare both per-100g values when choosing between products.
Can someone avoiding milk have Ambrosia Light tinned custard?
Ambrosia's 400g Light Devon Custard can lists skimmed milk, buttermilk and whey, so it is not a milk-free choice. Check the allergen statement on any alternative's exact pack before serving it.
How should I store an opened Ambrosia Light custard can?
ASDA Groceries instructs shoppers to remove the remaining custard from the opened 400g Light can, keep it refrigerated and consume it within three days. Follow the instructions on the pack you buy if you choose another variant.
Is “low fat” a regulated claim on UK food labels?
Yes. GOV.UK states that nutrition claims such as “low fat” must follow specific rules. The claim does not settle other questions about a custard, so read its per-100g nutrition panel and ingredients alongside it.