Among the products compared here, Schär Gluten-Free Custard Creams have the lowest listed total sugars at 23g per 100g, according to Asda; Sainsbury's Custard Creams are the lowest of the standard options examined at 26.5g per 100g, according to Sainsbury's. Choose with dietary requirements, pack size and the current label in mind: neither figure is low in sugar under the NHS threshold of 5g or less per 100g, and a lower figure alone does not establish a reduced-sugar product claim.
A pack needs to suit the number of people sharing it and stay properly stored after opening. Tesco, Sainsbury's and Asda instruct buyers to keep their standard custard creams in a cool, dry place and use an airtight container after opening.
Total sugars per 100g provide a consistent way to compare different pack and biscuit sizes. A product with less sugar than another custard cream is not necessarily low in sugar.
Check the exact product rather than assuming all free-from biscuits meet the same requirements. Asda lists Schär Custard Creams as gluten-free, lactose-free and suitable for vegans; its own Free From Custard Creams are listed as gluten-free, milk-free and suitable for vegans.
Start with total sugars per 100g, then check whether the ingredients and pack size work for everyone who will use the cupboard.
| Priority | What to check | Your needs |
|---|---|---|
| Total sugars | Compare the same per-100g line: Asda lists Schär at 23g; Sainsbury's lists its standard custard creams at 26.5g. The NHS classifies more than 22.5g total sugars per 100g as high. | I'd like a lower-sugar figure among the options I'm considering, without mistaking it for a low-sugar or verified reduced-sugar claim. |
| Dietary suitability | Read the current ingredients and allergen statement. Asda lists Schär as gluten-free and lactose-free, while Asda Free From Custard Creams are listed as gluten-free and milk-free; both are listed as suitable for vegans. | If someone sharing the biscuits has a dietary requirement, I need the exact pack to meet it—not simply to have the lowest sugar figure. |
| Pack and storage | Match pack size to likely use: Tesco and Asda standard packs are 400g, Sainsbury's is 200g and Schär is 125g. Tesco, Sainsbury's and Asda direct buyers to store their opened standard packs airtight in a cool, dry place. | A larger pack could suit a shared cupboard; a smaller one may make more sense if fewer people will eat it. |
Biscuits can differ in size, so a per-biscuit figure does not put different products on the same weight basis. Sainsbury's lists 3.3g sugars per biscuit and 26.5g per 100g for its custard creams.
Compare total sugars per 100g first. Use the per-biscuit figure when considering how many biscuits you expect to serve.
Dietary suitability and sugar content answer different questions. Asda lists 25g sugars per 100g for its Free From Custard Creams; the NHS classifies more than 22.5g per 100g as high in sugars.
Check the dietary statements you need and the per-100g sugars figure separately.
M&S lists 40.2g sugars per 100g for Extra Cream Custard Creams, while Asda lists 48g per 100g for its Milk Chocolate Coated Custard Creams. Their formats do not make them lower-sugar substitutes for the plain products compared here.
Compare the exact variation's nutrition table before choosing it for a lower-sugar cupboard.
A pack size that suits one household may not suit another, and dietary requirements can rule out a standard pack regardless of its sugar figure.
Check the current allergen label with housemates in mind. Follow the pack's storage instructions after opening; Tesco, Sainsbury's and Asda specify an airtight container for their standard custard creams.
Sainsbury's lists its standard Custard Creams in a 200g pack.
Tesco lists its standard Custard Cream Biscuits in a 400g pack.
Asda lists both a 400g standard custard cream and a separate 125g Free From option.
Tesco lists Crawford's Custard Creams in a 300g pack.
M&S describes its Extra Cream Custard Creams as having extra vanilla cream and real custard powder.
This custard cream option is relevant if you are comparing per-100g sugars and need a gluten-free, lactose-free and vegan product for a student cupboard.
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For a shared cupboard where gluten-free, lactose-free and vegan suitability matters, check that these stated requirements match everyone who will eat the biscuits. Asda lists 23g total sugars per 100g for this 125g product—the lowest figure among the custard creams compared here—but the NHS classifies more than 22.5g per 100g as high in sugars. Check the current pack label before purchase.
No. Asda lists Schär Gluten-Free Custard Creams at 23g total sugars per 100g. The NHS defines low sugars as 5g or less per 100g and high sugars as more than 22.5g per 100g, so Schär has a lower figure than the other products compared here but is not low in sugar.
Not on its own. Compare the current product's nutrition table per 100g, and check the exact wording on its pack rather than treating a difference between two products as a reduced-sugar claim.
Check the requirement against the exact pack: Asda lists Schär Custard Creams as gluten-free and lactose-free, whereas it lists Asda Free From Custard Creams as gluten-free and milk-free. Lactose-free and milk-free are not interchangeable descriptions; read the current ingredients and allergen statement before buying.
Follow the instructions on the pack. Tesco, Sainsbury's and Asda direct buyers to keep their standard custard creams in a cool, dry place and store them in an airtight container after opening.
The physical pack gives you the current ingredients, allergen statement, nutrition figures and storage instructions for the product you are about to use. Check those details again when a dietary requirement or sugar figure matters to your choice.