For a portioned crisp side, Walkers UK lists its Oven Baked Sea Salt crisps at 96 kcal per 22g pack and 438 kcal per 100g. Compare kcal per 100g when looking at different products, then check the calories in the amount you plan to serve: a small bag or a lower-fat claim does not, by itself, establish which crisp is lower in calories.
Who is this choice for?
Shoppers choosing a portioned lunch side
If you plan to add one bag of crisps to cheese, bread, pickle and salad, check both the bag weight and its stated calories. A smaller pack gives you a defined serving, but its per-100g figure is still useful when comparing products.
People serving a shared ploughman’s lunch
A sharing bag need not be treated as one serving. Compare products per 100g, then decide how much to put out for each person. The NHS notes that a manufacturer’s stated portion may differ from the amount you eat.
Hosts checking dietary requirements
Calories are only one part of the choice when guests have dietary requirements. Check the ingredient, allergen and suitability statements for the exact flavour and current packet rather than applying one crisp’s label to a whole brand.
What should you compare?
Start with a like-for-like calorie comparison, then use the pack size and the rest of the lunch to decide what to serve.
| Priority |
What to check |
Your needs |
| Calories |
Compare kcal per 100g across products, then check kcal for the bag or measured portion you intend to eat. The NHS explains that labels may show both measures. |
I want to know what the crisps will add to my lunch, not choose solely because a packet looks small. |
| Pack format |
Read the declared weight and distinguish an individual bag from a sharing bag. If serving from a larger pack, decide the amount before using a per-portion figure. |
For a shared platter, I would rather serve an amount for each person than assume the manufacturer’s portion matches what we will eat. |
| Salt and saturates |
Look at the label’s salt and saturates figures per 100g and for the planned serving. Consider them alongside the cheese, ham or other foods on the plate. |
Calories matter to me, but I also want to see what the crisps contribute to a lunch that may contain other salty foods. |
| Dietary suitability |
Check ingredients, allergens and any vegan, vegetarian or gluten-free statement on the exact flavour’s current pack. Do not transfer a claim between flavours. |
If I am serving guests with dietary requirements, I need to check the packet they will actually eat. |
Common mistakes to avoid
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Judging calories by the bag alone
Walkers UK lists 96 kcal for a 22g Oven Baked Sea Salt pack, while Tesco lists 151 kcal for a 28.5g McCoy’s Salt & Malt Vinegar pack. Those are different amounts of crisps, so the pack figures alone do not make a like-for-like comparison.
Compare the products’ kcal per 100g, then use the calories for the amount you intend to eat.
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Assuming “light” or lentil means fewer calories
Tyrrells describes its lentil crisps as lower in fat than standard potato crisps on average. Its listed Sour Cream & Onion and Sweet Chilli & Red Pepper variants contain 467–469 kcal per 100g, compared with 438 kcal per 100g for Walkers Oven Baked Sea Salt, according to the respective brands.
Check calories for the exact flavour on the same per-100g basis; a fat claim answers a different question.
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Looking at calories but overlooking salt
The crisp serving is part of the whole ploughman’s lunch, which may also include cheese, ham or pickle. Tesco lists 2.0g salt per 100g for its McCoy’s Salt & Malt Vinegar listing.
Read salt per 100g and for the portion you expect to serve, particularly when choosing other salty accompaniments.
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Assuming the potato base settles allergen questions
Ingredients and dietary statements can differ between seasoned flavours and product lines. A label for one crisp cannot establish the suitability of another.
Check the current packet’s ingredient and allergen statement for the precise flavour before serving someone with a dietary restriction.
Brand and range references
The figures below apply to the named products, not every crisp made by each brand.
Walkers
The Oven Baked Sea Salt pack is a useful reference when choosing a defined crisp serving for lunch.
- Walkers UK lists 96 kcal per 22g pack and 438 kcal per 100g for Oven Baked Sea Salt.
- Do not apply those figures across the range: Walkers UK lists 128 kcal per 25g pack and 513 kcal per 100g for its standard Salt & Vinegar crisps.
Tyrrells
Its lentil flavours offer a different crisp format, but their calorie figures still need checking flavour by flavour.
- Tyrrells lists 140–141 kcal per 30g serving for the reviewed Sweet Chilli & Red Pepper and Sour Cream & Onion lentil crisps.
- The same Tyrrells figures are 467–469 kcal per 100g. The brand’s lower-fat description is not a lower-calorie comparison with every potato crisp.
KETTLE Chips
Lightly Salted is a hand-cooked option for a platter where that style of crisp is the preference.
- KETTLE Chips describes Lightly Salted as suitable for vegans and vegetarians and as gluten-free.
- KETTLE Chips lists 516 kcal per 100g. Decide on a serving amount rather than treating a sharing bag as a portion.
Seabrook
Prawn Cocktail provides an example of why both a bag figure and a per-100g figure matter.
- Seabrook lists 160 kcal for its 31.8g Prawn Cocktail bag and describes that product as suitable for vegetarian, vegan and gluten-free diets.
- Seabrook also lists 503 kcal per 100g for that flavour; the bag figure reflects its particular size.
McCoy’s
An individual bag can provide a defined serving when you prefer this style of crisp.
- Tesco lists 151 kcal for a 28.5g McCoy’s Salt & Malt Vinegar bag.
- Tesco lists 529 kcal and 2.0g salt per 100g for that product. Compare those figures with other crisps rather than judging by bag calories alone.
REAL Hand Cooked Crisps
Sea Salt is an option to consider when you want to inspect a short ingredient list for a hand-cooked crisp.
- REAL lists potatoes, vegetable oils and sea salt as the ingredients of its Sea Salt product and describes it as suitable for vegetarians and vegans.
- If calories are the deciding factor, compare the nutrition panel on the particular packet with the other products you are considering.
Joybuy crisp options for this lunch
These options include portioned Walkers Oven Baked packs, PopChips in individual-bag and larger-bag formats, and Frula okra crisps. Check the exact pack’s nutrition information before deciding how much to add to the lunch.
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Walkers Oven Baked Variety Pack Crisps, 6 x 22g
Separate 22g bags let you set out a packet for each person rather than serve from one larger bag. Check the nutrition and allergen details for each flavour in the variety pack.
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Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g
Choose this format if you want individual 22g bags of the same flavour for the lunch. Check the Cheese & Onion packet’s calorie and allergen information rather than using the figures for Oven Baked Sea Salt.
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PopChips Sour Cream & Onion, 5 x 17g
The five individual 17g bags offer a defined amount to serve with each lunch. Compare the exact product’s kcal per 100g as well as its per-bag calories before choosing it on calorie grounds.
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PopChips Sour Cream & Onion, 85g
If serving this 85g bag as part of a shared platter, decide how much to put out rather than treating the whole bag as an individual portion. Check the pack’s nutrition and allergen label for the amount and flavour selected.
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Frula Okra Crisps
If you want okra crisps alongside the usual ploughman’s lunch ingredients, check their kcal per 100g and decide on the amount to serve. A vegetable-based name alone does not establish a lower-calorie choice.
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Questions about choosing crisps
How can I compare crisps sold in different bag sizes?
Compare kcal per 100g first, then check the calories in the bag or portion you will eat. The NHS notes that nutrition labels may give both figures and that a manufacturer’s stated portion may differ from yours.
Are baked crisps always lower in calories?
No conclusion about every baked crisp follows from one product. Walkers UK lists its Oven Baked Sea Salt crisps at 96 kcal per 22g pack and 438 kcal per 100g; check the figures on any other baked product separately.
Does a small crisp bag mean the crisps are less calorie-dense?
Not necessarily: a small bag contains less food, while calorie density is compared per 100g. Seabrook lists 160 kcal for its 31.8g Prawn Cocktail bag and 503 kcal per 100g, so both figures matter when choosing a serving.
Should I look at salt as well as calories?
Check both figures when choosing crisps for a ploughman’s lunch, particularly if the plate also includes cheese, ham or pickle. Compare salt per 100g between products and check the amount in the portion you plan to serve.
Can I use an online listing to check allergens for guests?
Use the listing as a starting point, then read the current packet’s ingredient and allergen statement for the exact flavour before serving it. A dietary statement for one product or flavour should not be assumed to cover another.