For a mid-morning snack, compare the calories in the whole bag you plan to eat: Seabrook lists 75–82 kcal for two small crisp-style snacks, while Walkers lists 96 kcal for a 22g Oven Baked Sea Salt potato-crisp pack. If you prefer hand-cooked potato crisps, check the serving you will actually take from a larger bag; also compare salt and allergens, since pack calories do not answer those questions.
Small, individually portioned bags make it possible to compare the amount you intend to eat. Seabrook lists 75 kcal for its 16g Sour Cream & Onion Rings and 82 kcal for its 18g Sea Salted Crunchies; Walkers lists 96 kcal for a typical 22g Oven Baked Sea Salt pack. These are different snack formats, not interchangeable portions.
If maize rings are too different from the snack you have in mind, Walkers Oven Baked Sea Salt is a potato-crisp option at 96 kcal per typical 22g pack, according to Walkers. Check the exact flavour and allergen label before buying a multipack.
A sharing bag can work if you choose the amount before eating. Tyrrells lists 156 kcal for a 30g serving from its 150g Lightly Sea Salted bag, compared with 208 kcal for its complete 40g pack. The printed serving and the amount eaten are not necessarily the same.
Decide whether you want a conventional potato crisp or are open to another crisp-style snack, then compare whole-bag calories and the other details that matter to you.
Consider it: If keeping a potato-crisp format matters, Walkers lists 96 kcal for a typical 22g Oven Baked Sea Salt pack.
Trade-off: It is a small pack; check the exact flavour’s allergen information rather than assuming every baked crisp suits the same needs.
Consider it: If the calories in one bag matter more than a conventional crisp format, Seabrook lists 75 kcal for its 16g maize Rings and 82 kcal for its 18g potato Crunchies.
Trade-off: The formats differ, and the Sour Cream & Onion Rings contain milk, according to Seabrook.
Consider it: If you prefer hand-cooked potato crisps, decide on a portion rather than treating a sharing bag as one snack.
Trade-off: Tyrrells lists 156 kcal for a 30g serving of Lightly Sea Salted crisps from its 150g bag, above the whole-bag figures for the small snacks described here.
| Priority | What to check | Your needs |
|---|---|---|
| Whole-bag calories | Read the calories for the complete individual bag and its weight. Seabrook lists 75 kcal per 16g Rings bag and 82 kcal per 18g Crunchies bag; Walkers lists 96 kcal per typical 22g Oven Baked Sea Salt pack. | I want to know the calories in the bag I am likely to finish, without estimating a serving. |
| Sharing-bag portions | Check whether the nutrition figure is for a serving or the full bag. Tyrrells lists 156 kcal per 30g serving from its 150g Lightly Sea Salted bag, and 208 kcal for its complete 40g pack. | If I buy a larger bag, I would rather portion out my mid-morning snack first than rely on the printed serving size. |
| Snack format | Check whether the product is a potato crisp, a potato snack or a maize ring. Pack weights and ingredients differ, so compare both format and whole-bag calories. | A familiar potato-crisp format matters to me, or I am happy to try a different crisp-style snack for a smaller bag. |
| Salt | Compare salt on the same basis: Walkers lists 0.19g per 22g Oven Baked Sea Salt pack, while Seabrook lists 0.3g per 18g Sea Salted Crunchies bag. | I want to check salt separately rather than assume that the bag with fewer calories also has less salt. |
| Allergens | Read the ingredient and allergen panel for the exact flavour. Seabrook states that its Sour Cream & Onion Rings contain milk; brand-wide assumptions cannot replace a pack check. | Before buying several bags, I need to know whether each flavour fits my ingredient or allergen requirements. |
“Lightly salted”, “baked” and “hand-cooked” describe different things; none tells you the calories in the amount you will eat. KETTLE Chips lists 516 kcal per 100g for Lightly Salted, while Tyrrells lists 208 kcal for a complete 40g Lightly Sea Salted pack.
Start with the whole-bag or intended-serving figure, then use per-100g values to compare products sold in different sizes.
Tyrrells lists 156 kcal for a 30g serving from its 150g Lightly Sea Salted bag. Eating a different amount changes the calories in the snack.
Choose an individual bag or portion a larger one before you start eating.
Seabrook Sea Salted Crunchies list 82 kcal and 0.3g salt per 18g bag; Walkers Oven Baked Sea Salt lists 96 kcal and 0.19g salt per typical 22g pack.
Compare both figures per bag when salt is relevant to your choice.
Department of Health & Social Care guidance on HFSS retail promotion and placement applies to businesses operating in and selling to England. Department for Education guidance addresses food provided in state-funded schools in England under a separate framework.
For a school setting, check the current policy of that school and the requirements applicable in its UK nation rather than using a product’s retail promotion status as the answer.
The figures below refer to the named products and serving sizes, not every crisp made by each brand.
Oven Baked Sea Salt is a small baked potato-crisp option for shoppers comparing calories per complete bag.
The named small bags offer crisp-style alternatives to a conventional potato crisp.
Lightly Sea Salted hand-cooked potato crisps come in pack sizes that call for different portion decisions.
Lightly Salted is a hand-cooked potato-crisp option whose nutrition information is given per 100g.
Salted is a potato-crisp reference for shoppers comparing nutrition panels and portions.
REAL describes its hand-cooked crisp range as vegetarian and gluten-free.
These options include individually portioned baked crisps and other savoury crisp-style snacks for a mid-morning break. Check the exact flavour’s pack label for calories, salt and allergens before choosing; the formats are not all conventional potato crisps.
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The individual 22g bags offer a pre-portioned potato-crisp format for a mid-morning snack. As this is a variety pack, check the calories, salt and allergen panel for each flavour you intend to eat.
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This multipack provides individual 22g bags of one baked crisp flavour. Check its own nutrition and allergen label rather than applying figures from Walkers Oven Baked Sea Salt to Cheese & Onion.
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The five 17g pouches offer an individually portioned crisp-style snack. Compare the calories and ingredients on this flavour’s pack if you are choosing it instead of a potato crisp.
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This 360g box contains 20 individual 18g packs of a konjac-based snack, rather than potato crisps. Check the salt figure for a pack and its allergen label; the stated chewy texture may not suit someone seeking a conventional crisp.
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The six 20g bags offer a pre-portioned wheat-based snack rather than potato crisps. Check the calories, salt and allergen information for the individual bag when comparing it with other mid-morning options.
Use the whole-bag figure to understand the calories in an individual bag you expect to eat, and the per-100g figure to compare products sold in different sizes. For a sharing bag, check the stated serving weight against the portion you will actually take.
The cooking description alone does not tell you the calories in your portion. Walkers lists 96 kcal for a typical 22g Oven Baked Sea Salt pack, while Tyrrells lists 208 kcal for a complete 40g Lightly Sea Salted pack; those packs also differ in weight, so check the exact product and amount.
For a mid-morning snack, it can be a personal whole-bag comparison: check whether the complete bag you expect to eat is below 100 kcal. Tesco uses “Under 100 Calories Crisps & Snacks” as a shopping category; that retailer category should not be treated as a legal nutrition definition.
Read the ingredient, allergen and cross-contact information for the exact flavour and pack. Seabrook states that its Sour Cream & Onion Rings contain milk; a different format or another product from the same brand needs its own label check.
No: the Department of Health & Social Care’s England HFSS guidance addresses certain retail promotions and placement, while Department for Education guidance addresses food provided in state-funded schools in England under a separate framework. For a school snack, check the school’s current policy and the requirements applicable in its UK nation.