Who is this choice for?

Holiday snackers comparing portions

If you plan to take individual bags away, the calories per bag help you judge the amount you expect to eat. Check calories per 100g as well when comparing bags of different sizes.

Shoppers who prefer traditional crisps

If sliced-potato or hand-cooked crisps are what you want, compare those products on their own terms rather than assuming they have the same ingredients or calorie density as baked potato snacks.

Shoppers checking dietary requirements

Check ingredients, allergen statements and dietary labels on each flavour you intend to pack. Declarations can differ even within one brand’s range.

What should you compare?

Start with calories per 100g to compare different pack sizes, then check the portion, ingredients and labels that matter for your trip.

PriorityWhat to checkYour needs
Calories and portion Compare kcal per 100g, then kcal for the bag or serving you expect to eat. Walkers lists 96 kcal per 22g pack for Oven Baked Sea Salt and Cheese & Onion; Tyrrells lists 208 kcal for a 40g Lightly Sea Salted pack. I want a clearly sized snack to take out for the day, rather than judging a sharing bag as though it were one portion.
Crisp format Check whether the snack uses a baked potato-flake format or conventional sliced potatoes. Compare the ingredient list as well as the nutrition panel. The familiar texture and ingredients of a conventional potato crisp might matter more to me than the lower calorie figures on the Walkers Oven Baked packs.
Allergens and dietary labels Read the exact flavour’s ingredients, allergen and may-contain statements. Check vegetarian, vegan or gluten-free labelling on that product, not just the brand. Before packing several flavours, I need to know whether each one meets the dietary requirements of the people eating it.
Salt Compare salt per 100g and per planned serving separately from calories. Tyrrells lists 0.02g salt per 30g serving for Naked (no salt), alongside 156 kcal for that serving. If salt is my separate concern, a no-salt flavour is worth checking, but I would not treat its label as a calorie comparison.

What is easy to overlook?

  • Comparing bags without checking their weight

    A 40g Tyrrells Lightly Sea Salted pack lists 208 kcal, while a 31.8g Seabrook Sea Salted bag lists 164 kcal. The different bag weights affect that comparison.

    Use kcal per 100g to compare calorie density, then check the calories in the amount you expect to eat.

  • Reading a dietary or no-salt label as a calorie claim

    Tyrrells Naked (no salt) lists 519 kcal per 100g. Seabrook Sea Salted is labelled gluten-free and vegan and lists 516 kcal per 100g; those labels answer different questions.

    Check dietary suitability and salt for their own purposes, then compare calories separately.

  • Assuming every flavour has the same allergens

    Walkers Oven Baked Cheese & Onion contains milk, while its Sea Salt flavour carries may-contain statements. A suitable flavour does not establish that another flavour is suitable.

    Read the declaration on each exact pack, especially when buying an assorted multipack for a group.

  • Relying on an older online listing

    Product details on a listing do not establish its current availability or the details of the pack offered at checkout.

    Confirm availability, flavour, pack size and the current product information before ordering.

Brand and product references

These references concern the named products or stated ranges, not every crisp made by each brand.

Walkers

Walkers lists 96 kcal per 22g pack for both Oven Baked Sea Salt and Oven Baked Cheese & Onion.

  • The two flavours list 438 and 437 kcal per 100g respectively.
  • These baked potato-flake snacks are a different format from conventional sliced-potato crisps; check each flavour’s allergen statement.

Tyrrells

Lightly Sea Salted is a conventional potato crisp; Tyrrells lists 519 kcal per 100g.

  • Its label gives both 208 kcal per 40g pack and 156 kcal per 30g serving from a larger pack.
  • Tyrrells Naked (no salt) also lists 519 kcal per 100g, so its salt distinction is not a calorie distinction.

KETTLE Chips

Sweet Chilli & Sour Cream is a flavoured potato crisp that KETTLE Chips lists at 505 kcal per 100g.

  • The product is labelled gluten-free and suitable for vegetarians.
  • It contains milk; check the exact pack if allergens matter to you.

Seabrook

Seabrook lists 164 kcal per 31.8g bag and 516 kcal per 100g for Sea Salted.

  • This product is labelled gluten-free and suitable for vegetarians and vegans.
  • Its per-bag calorie figure should not be compared with a differently sized bag without also checking kcal per 100g.

Pipers

Pipers describes its range as potato crisps seasoned with sourced flavourings.

  • The range offers a route for shoppers choosing by flavour.
  • Compare the nutrition panel of the particular flavour and pack if calories are your deciding factor.

REAL Hand Cooked Crisps

REAL describes its range as hand-cooked crisps and states that the whole range is vegetarian and gluten-free.

  • REAL also states that its range has no added MSG.
  • Those range claims do not indicate the calories in a particular flavour or portion; check its pack.

Potato-based snack options on Joybuy

These options include individually packed baked crisps, a larger bag of potato-based snacks and packs for shoppers who prefer other crisp formats. Compare the exact flavour and portion before choosing for a holiday trip.

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

The six individual 22g bags give you a defined portion to pack for a day out. This is an assorted baked-crisp pack, so check each included flavour’s nutrition and allergen information rather than applying one flavour’s figures to the whole variety pack.

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Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

For a measured individual portion, Walkers lists 96 kcal per 22g pack and 437 kcal per 100g for this flavour. It contains milk; read the pack for its full allergen and may-contain statements.

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PopChips Sour Cream & Onion, 85g

PopChips Sour Cream & Onion, 85g

This 85g bag is an option if you are considering a larger potato-based snack pack. Check its nutrition panel for kcal per 100g and for the amount you intend to eat; the bag size alone does not define a single serving.

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Walkers Ready Salted and Cheese & Onion Crisps, 12 x 25g

Walkers Ready Salted/Cheese & Onion Crisps, 12 x 25g

The 25g bags offer individual portions for shoppers choosing familiar crisp flavours. Check each flavour’s calorie and allergen information separately, particularly if the Cheese & Onion bags will be shared.

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Pringles Sour Cream & Onion Crisps, 12 x 40g

Pringles Sour Cream & Onion Crisps, 12 x 40g

Each tube in this pack is 40g. If you are comparing it with a smaller crisp bag for a holiday snack, check calories per tube and per 100g, as well as the ingredients and allergen declaration.

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Common questions

Are baked crisps always lower in calories?

No conclusion about every baked crisp follows from its format. Walkers lists 437–438 kcal per 100g for the two Oven Baked flavours discussed here, compared with 505–519 kcal per 100g for the conventional examples from KETTLE Chips, Seabrook and Tyrrells. Check both figures and the portion you plan to eat for any other product.

Should I compare calories per bag or per 100g?

Use both: kcal per 100g compares products with different bag sizes, while kcal per bag or serving describes the amount you intend to eat. Tyrrells Lightly Sea Salted, for example, lists 519 kcal per 100g, 208 kcal per 40g pack and 156 kcal per 30g serving from a larger pack.

Does a no-salt crisp have fewer calories?

Not necessarily. Tyrrells lists 0.02g salt and 156 kcal per 30g serving for Naked (no salt), as well as 519 kcal per 100g. Compare salt and calories as separate figures.

What should I check before packing crisps for a group?

Check the serving size, ingredients and allergen declaration on each flavour, along with any dietary labels and the best-before date. Do not assume every bag in an assorted pack has the same ingredients.

How should I store unopened crisps while travelling?

Follow the storage directions on the exact pack. Product information for Walkers Oven Baked Sea Salt specifies a cool, dry place before opening; check other flavours and brands for their own instructions.