Who this helps

Shoppers comparing fat content

If reducing fat is part of your choice, compare nutrition panels rather than assuming a thin base or familiar brand has less fat.

Pie-and-mash meal planners

If pizza will be part of a substantial meal, check both the per-100g figures and the amount you intend to serve. A stated serving may be only half a pizza.

Shoppers checking allergens

If milk, wheat or another ingredient matters to you, check the current pack’s ingredients and allergen declaration before buying or serving it.

What to check before choosing

Use the per-100g panel to compare pizzas, then read the serving information and current pack details for the meal you are planning.

Priority What to check Your needs
Total fat and saturates Compare both figures per 100g on the same basis. NHS guidance describes 3g total fat or less per 100g as low fat; a lower figure than another pizza does not itself establish a reduced-fat claim. I want to compare pizzas by their labels, without treating a thin crust or a comparatively lower figure as a low-fat claim.
Portion size Check the pack’s stated serving and its fat and saturates figures, then compare that serving with the amount you plan to eat. ASDA Groceries lists 7.4g fat for half of its Sweet Chilli Chicken Stonebaked Pizza. If pizza is one part of pie and mash night, I need the figures for the portion I will actually serve, not just the per-100g comparison.
Salt and pack details Read salt per 100g and per serving where stated. Check the current ingredients, allergens, storage directions and cooking instructions on the particular pack. I need a pizza that fits my ingredient requirements and clear instructions for preparing the one I buy.

Common buying mistakes

  • Assuming thin crust means less fat

    Sainsbury’s lists 11g fat per 100g for Goodfella's Stonebaked Thin Pepperoni and 14g for Dr. Oetker Ristorante Pepperoni-Salame. ASDA Groceries lists 4.8g per 100g for its Sweet Chilli Chicken Stonebaked Pizza.

    Choose a base for the texture you want, but compare fat per 100g before using it to make a lower-fat choice.

  • Calling a comparatively lower-fat pizza low fat

    The NHS low-fat benchmark for foods is 3g total fat or less per 100g. Even the lowest figure among these five retailer listings, 4.8g per 100g, is above it.

    Distinguish “lower than the pizzas compared here” from a low-fat label claim, and check any reduced-fat claim on the current pack.

  • Stopping at the per-100g figure

    Per-100g values make comparison easier, but the amount served determines how much of that pizza is eaten. Retailer listings may also give figures for half a pizza or for a single-slice pack.

    Check the serving declaration against the portion you intend to serve alongside the other dishes.

  • Relying on an older product listing

    Tesco Groceries notes that food products can be reformulated, changing their ingredients, nutrition and allergen information.

    Check the current pack before serving, particularly when an ingredient or allergen affects your choice.

Brand and retailer examples

These figures describe named pizzas in UK retailer listings, not every pizza made or sold by each brand.

ASDA

ASDA Groceries lists a Sweet Chilli Chicken Stonebaked Pizza with 4.8g total fat and 2.0g saturates per 100g.

  • Its listed total-fat figure is the lowest among the five pizzas compared here.
  • It exceeds the NHS low-fat benchmark of 3g total fat or less per 100g; the listing also states 0.67g salt per 100g.

Tesco

Tesco Groceries lists cheese-and-tomato and margherita pizzas with nutrition figures that can be compared per 100g.

  • The Every Day Value Cheese and Tomato listing states 6.0g fat per 100g; Finest Margherita states 6.5g.
  • Neither figure meets the NHS low-fat benchmark. Check the current pack because Tesco notes that food formulations can change.

Chicago Town

The Chicago Town Rapid Slice Beef Kebab Pizza is listed by ASDA Groceries as a 140g, single-slice pack.

  • Its listing gives per-100g values of 6.8g fat and 2.8g saturates for comparison with other pizzas.
  • One slice is the stated serving, so compare pack-serving information as well as per-100g figures.

Goodfella's

Sainsbury’s lists Goodfella's Stonebaked Thin Pepperoni Pizza as a thin-base option.

  • The named listing states 11g fat and 4.6g saturates per 100g.
  • Its thin base does not establish that it is lower in fat than another pizza.

Dr. Oetker

Sainsbury’s lists Dr. Oetker Ristorante Pepperoni-Salame Pizza as a thin-and-crispy option.

  • The named listing provides per-100g figures: 14g fat, 4.7g saturates and 1.5g salt.
  • Choose its crust style on preference, not as evidence of a lower-fat pizza.

Sainsbury's

Sainsbury’s product listings provide nutrition declarations for the named Goodfella's and Dr. Oetker pepperoni pizzas.

  • The listings state 11g and 14g fat per 100g respectively, allowing comparison on the same weight basis.
  • Those figures describe the two named products, not other pizzas listed by Sainsbury’s.

Joybuy pizza options

This thin, stonebaked margherita is an option if crust texture matters for your meal. Check its current nutrition panel before deciding whether it fits a lower-fat comparison.

Goodfella's Margherita Stonebaked Thin 334g frozen pizza

Goodfella's Margherita Stonebaked Thin 334g

If you prefer a thin, stonebaked margherita for pie and mash night, compare the current pack’s fat per 100g and serving information rather than judging it by its crust.

View on Joybuy

Frequently asked questions

What counts as low fat on a UK food label?

The NHS describes a food with 3g total fat or less per 100g as low fat. ASDA Groceries lists its Sweet Chilli Chicken Stonebaked Pizza at 4.8g per 100g: lower than the other four pizzas compared here, but above that benchmark.

Does reduced fat mean the same as low fat?

No. NHS guidance describes reduced fat in relation to a similar product with at least 30% more fat, while its low-fat benchmark for foods is 3g fat or less per 100g. Do not infer either claim from a thin base or a comparison with just one other pizza.

Should I compare pizza per 100g or per serving?

Use both: per 100g helps you compare products, while the serving declaration helps you assess the portion you plan to eat. ASDA Groceries lists 4.8g fat per 100g and 7.4g for its stated half-pizza serving of Sweet Chilli Chicken Stonebaked Pizza.

What should I check if an allergen matters?

Read the ingredients and allergen declaration on the current pack of the exact pizza you intend to serve. Tesco Groceries notes that ingredients and allergen information can change when a product is reformulated, so an older listing or previous purchase is not enough.

How should I prepare a frozen pizza for this meal?

Follow the storage and cooking directions on the exact pack you buy, including its instructions for cooking from frozen and checking that the pizza is thoroughly cooked. Use its stated serving size to plan how much pizza to serve alongside the other dishes.