Shoppers comparing fat content
If lower total fat is your main consideration, compare the exact pizzas per 100g. Check saturated fat and salt separately rather than relying on the brand, base or topping to indicate what the nutrition panel says.
Who needs which checks?
Shoppers planning portions
If you may eat more than the stated serving, look at both the per-100g panel and the amount for the portion you intend to have. A half-pizza figure, for example, describes a different quantity from a quarter-pizza figure.
Shoppers planning a frozen delivery
If allergens or freezer space affect your order, check the exact product’s information before adding it to your basket. Check the delivered pack too, and make sure you can store the pizza as its instructions require.
What matters when comparing pizzas?
Start with figures for the same amount of pizza, then check whether the stated serving and delivery arrangements work for you.
| Priority | What to check | Your needs |
|---|---|---|
| Reduced-fat claim | Check whether the exact product makes the claim, rather than describing its style as lighter. UK Department of Health and Social Care guidance says “reduced fat” requires at least 30% less fat than comparable products. | I want to know whether the pack makes a reduced-fat claim or whether I am simply choosing a pizza with less listed fat than another. |
| Nutrition per 100g | Compare total fat, saturated fat and salt on the same per-100g basis. Ocado lists 8.2g fat and 4.3g saturates for Goodfella's Deep Pan Cheesy, versus 8.7g fat and 3.5g saturates for Chicago Town Tiger Crust Ham, Bacon & Pineapple. | If saturated fat matters to my choice as well as total fat, I need to read both figures: the pizza with less of one does not necessarily have less of the other. |
| Serving amount | Read the pack’s serving definition and its per-serving figures, then consider how much you plan to eat. Use the calorie figure alongside fat, saturates and salt where it is given. | A half pizza may be my meal, so I want figures for that amount rather than relying on the per-100g comparison alone. |
| Delivery and storage | Check the pack size, freezer instructions and available freezer space before ordering several pizzas. Follow the delivered pack’s cooking instructions. | I need to be able to put the order away promptly and cook the pizza according to its own instructions. |
| Allergens | Read the ingredient and allergen information for the exact flavour and size before ordering, then check the delivered pack. | If an ingredient matters to me, I cannot assume that another pizza from the same brand has the same allergen information. |
What can lead to a poor choice?
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Taking a thin base or vegetarian topping to mean reduced fat
Neither description tells you whether the product makes a reduced-fat claim or how much fat its nutrition panel lists.
If the claim itself matters, check the exact pack. Otherwise, compare the pizzas’ per-100g figures directly.
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Comparing total fat without checking the serving
Ocado’s panels show that Goodfella's Deep Pan Cheesy has less total fat per 100g than its Chicago Town Tiger Crust Ham, Bacon & Pineapple listing, but more saturated fat per 100g. The amount eaten also changes what the per-100g figure represents in a meal.
Shortlist on a common per-100g basis, then read the stated serving figures for fat, saturates and salt.
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Ordering more frozen pizzas than you can store
Extra packs are only practical if there is room to store them according to their instructions when the delivery arrives.
Check freezer space before ordering and follow the storage directions on each delivered pack.
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Checking allergens on the listing but not the delivered pack
The information you need applies to the exact pizza delivered, including its flavour and size.
Check the listing before ordering and read the delivered pack before cooking, particularly if a substitution has been made.
Brand examples to compare
These Ocado nutrition-panel examples illustrate why the exact pizza matters more than a brand-wide assumption.
Goodfella's
Ocado’s Deep Pan Cheesy example lists 8.2g total fat and 4.3g saturated fat per 100g.
- Its listed total fat per 100g is below the other two Ocado examples discussed here.
- A half-pizza serving lists 17g fat; its saturated-fat figure needs a separate comparison.
Dr. Oetker
Ocado’s Ristorante Mozzarella example lists 11g fat, 3.6g saturates and 0.91g salt per 100g.
- The per-100g figures allow a direct nutrition-panel comparison with the other examples.
- Its listed total fat per 100g is above the Goodfella's Deep Pan Cheesy and Chicago Town Tiger Crust examples; half a pizza lists 20g fat.
Chicago Town
Ocado’s Tiger Crust Ham, Bacon & Pineapple example lists 8.7g fat and 3.5g saturates per 100g.
- Its listed saturated fat per 100g is below the Goodfella's and Dr. Oetker examples discussed here.
- Its half-pizza serving lists 17g total fat, so the per-100g saturated-fat comparison does not settle the portion decision.
Frozen pizzas on Joybuy
These options include stuffed-crust and stonebaked pizzas. For a lower-fat choice, compare the nutrition panel and intended serving for each exact pack; none should be treated as making a reduced-fat claim on the basis of its style.
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Chicago Town Takeaway Stuffed Crust BBQ Chicken with BBQ Sauce Filled Crust 668g
For this 668g stuffed-crust pizza, compare the exact pack’s per-100g panel with the amount you plan to eat. Check its stated quarter-pizza portion too if that is the amount you expect to serve.
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Goodfella's Margherita Stonebaked Thin 334g
If you prefer a thin stonebaked Margherita, compare this 334g pizza’s per-100g and half-pizza figures. Do not use its thin base as a substitute for checking total and saturated fat.
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Goodfella's Pepperoni Stonebaked Thin 332g
This 332g thin stonebaked pepperoni pizza is an option if that topping suits your order. Use its per-100g figures for comparison, then check the half-pizza figures against the portion you intend to serve.
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Dr. Oetker Ristorante Prosciutto Funghi 350 g
For this 350 g Prosciutto Funghi pizza, compare total fat and saturated fat together on the exact pack’s per-100g panel. Check the pack’s serving definition if you need to judge the amount for a meal.
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Chicago Town Stuffed Crust Takeaway Loaded Cheese 630g
If you want a loaded-cheese stuffed-crust pizza, compare this 630g pack’s total fat, saturates and salt per 100g with your other options. Check the serving information on the pack before deciding how much to order or cook.
Frequently asked questions
Does “reduced fat” just mean less fat than another pizza?
No. UK Department of Health and Social Care guidance says a product using the “reduced fat” claim must have at least 30% less fat than comparable products. If you are choosing between pizzas without that claim, compare their nutrition panels per 100g and check the portion you expect to eat.
Should I compare fat per 100g or per serving?
Use both for different purposes: per 100g lets you compare different-sized pizzas on the same basis, while the stated serving helps you judge the amount you may eat. Check what the pack counts as a serving before comparing serving figures.
Is a thin or vegetarian pizza automatically lower in fat?
No. The base or topping description does not establish its fat content. For example, Ocado lists 11g fat per 100g for Dr. Oetker Ristorante Mozzarella and 8.2g per 100g for Goodfella's Deep Pan Cheesy; compare the exact products rather than relying on their styles.
How should I check allergens when ordering online?
Read the ingredient and allergen information for the exact pizza before ordering, then check the delivered pack before cooking, especially if an item has been substituted. The Food Standards Agency says food businesses must provide allergen information for prepacked as well as non-prepacked food and drink.
What if a frozen pizza arrives thawed?
Check the delivered pack’s storage and cooking instructions rather than assuming its usual cook-from-frozen directions still apply. GOV.UK guidance says food should be fully defrosted before cooking unless the manufacturer’s instructions say to cook it from frozen.