Who is choosing between biscuits and custard?

The choice changes depending on whether low fat, a defined portion or the custard-cream biscuit itself is the priority.

Shoppers prioritising low fat

If a mini custard-style snack will do, compare its fat per 100g with the NHS low-fat threshold. A custard dessert can meet that criterion without being a custard-cream biscuit.

Custard-cream fans planning a portion

An individually packed serving gives you a clear stopping point, but the researched mini-pack biscuits remain high in fat per 100g under NHS food-label guidance. Choose the biscuit for its format and flavour, not because the pack says ‘mini’.

Shoppers checking allergens

Check the declaration on the exact biscuit assortment or custard pot. Hill Biscuits lists wheat and milk for its custard creams, while the McVitie's Tasties Custard Creams listing names milk and wheat and warns that it may contain sesame.

What should you check before choosing?

Start with fat per 100g if low fat is the requirement. Then check what one pack contains and whether its biscuit or custard format is the one you want.

Priority What to check Your needs
Fat per 100g Compare the current label with the NHS thresholds: low is 3g fat or less per 100g; high is more than 17.5g per 100g. Check saturates separately. I'm choosing for a low-fat diet, so I need the fat figure for the actual product—not a judgement based on pack size. Ambrosia's mini reduced-sugar custard pots list 3.0g per 100g; the cited custard-cream biscuits list 19.0g to 24g per 100g.
Portion contents Read the weight and number of biscuits or pots in one unit. Regency Foods describes Crawford's custard-cream mini packs as three biscuits in a 33g pack; Ambrosia mini pots are 55g each. A single wrapped pack helps me decide what serving I'm taking, but I don't want to mistake three biscuits for one or treat a small pack as a low-fat recipe.
Claim wording Check which nutrient a claim describes, then read fat and sugars per 100g on the nutrition panel. ‘Reduced sugar’ does not itself describe the fat content. If I'm considering a reduced-sugar custard pot, I still want to know whether its fat figure meets my low-fat criterion.
Allergens Read the current ingredient and allergen declaration for the exact variant. Check ‘may contain’ statements as well as listed ingredients. When switching from biscuits to custard—or between biscuit brands—I need to check the pack that I'll actually buy rather than assume the recipes have the same allergens.

Which mini-pack assumptions can mislead?

  • Assuming ‘mini’ means low fat

    A mini pack can define a serving, but it does not change fat per 100g. The cited Sainsbury's, Crawford's and Hill custard-cream figures all exceed the NHS high-fat threshold of more than 17.5g per 100g.

    For a low-fat purchase, check the per-100g figure first. If you choose biscuits instead, decide on the serving for its own sake rather than treating the packaging as a low-fat claim.

  • Reading ‘reduced sugar’ as ‘low fat’

    The two descriptions concern different nutrients. Ambrosia Mini Reduced Sugar Custard Pots list 3.0g fat per 100g, but that fat figure needs checking separately from the product's sugar-reduction wording.

    Read the claim alongside the current nutrition panel, including what the claim is comparing.

  • Counting a mini pack as one biscuit

    Regency Foods describes the custard-cream portion in its Crawford's assorted mini packs as three biscuits weighing 33g. Eating the pack means eating all three biscuits.

    Check both the pack weight and biscuit count before deciding whether that unit is the portion you intended.

Which product lines provide useful comparisons?

These named products illustrate the difference between a low-fat custard option, a portioned biscuit assortment and a standard custard-cream pack; they are not interchangeable formats.

Ambrosia

Its Mini Reduced Sugar Custard Pots are a 6 × 55g custard-dessert format rather than custard-cream biscuits.

  • The pots list 3.0g fat per 100g, meeting the NHS low-fat threshold, and 48 kcal per pot according to the Ocado product listing.
  • A custard pot does not provide the texture of a sandwich biscuit. The reduced-sugar wording should not be read as a reduced-fat claim.

Hill Biscuits

Mini Pack Mix is an assortment that includes individually portioned custard creams alongside other biscuits.

  • The assortment offers a defined mini-pack format for shoppers who want biscuits.
  • Hill Biscuits lists its custard creams at 24g fat and 13g saturates per 100g. Check the assortment contents if you specifically want custard creams.

Crawford's

The assorted mini packs described by Regency Foods include custard-cream packs containing three biscuits each.

  • The listed assortment contains 18 custard-cream packs of 33g, making the contents of that portion identifiable.
  • Its custard creams list 21.5g fat and 13.5g saturates per 100g; a three-biscuit pack is not a low-fat biscuit recipe.

Sainsbury's

The retailer's 200g custard-cream pack provides a standard-size biscuit comparison, not a mini-pack alternative.

  • Its product listing gives per-100g figures for fat, saturates and sugars, allowing a comparison on the same weight basis.
  • At 19.0g fat per 100g, the biscuits exceed the NHS high-fat threshold.

McVitie's

Tasties Custard Creams provide another standard biscuit reference rather than a mini custard-pot option.

  • The Joybuy product information lists 21.5g fat and 13.5g saturates per 100g, as well as milk and wheat in the allergen declaration.
  • Those fat figures do not make the biscuit a low-fat choice under the NHS per-100g threshold. Check the current pack for its allergen statement.

Custard options on Joybuy

The Joybuy option here is a 400g Ambrosia custard product for shoppers willing to consider custard instead of custard-cream biscuits. It is not a mini pot or a biscuit portion.

Ambrosia Low Fat Custard 400g

Ambrosia Low Fat Custard 400g

If you would consider custard instead of custard-cream biscuits, this 400g product is a different format from a single mini serving. Check the current pack's fat per 100g against the NHS low-fat threshold and decide how much you intend to serve.

View on Joybuy

Questions about mini custard snacks

Are mini custard-cream biscuits low fat?

Not on the figures for the named products. Sainsbury's lists 19.0g fat per 100g, Regency Foods lists Crawford's custard creams at 21.5g, and Hill Biscuits lists its custard creams at 24g. Each exceeds the NHS high-fat threshold of more than 17.5g per 100g; mini packaging changes the amount in a pack, not the fat concentration.

What if I want a mini custard-style snack that is low in fat?

Ambrosia Mini Reduced Sugar Custard Pots are one custard-dessert option: the Ocado listing gives 3.0g fat per 100g, which meets the NHS low-fat threshold, and the pots are 55g each. They are not custard-cream biscuits, so the choice depends on whether a custard dessert meets what you want from the snack.

Does ‘reduced sugar’ mean low fat?

No. Sugar-reduction wording and fat per 100g answer different questions. For Ambrosia Mini Reduced Sugar Custard Pots, check the stated comparison for the sugar claim separately from the listed 3.0g fat per 100g.

What should I compare on the food label?

For this low-fat decision, compare fat per 100g with the NHS threshold of 3g or less per 100g, then read saturates and sugars on the same basis. Check the pack weight and serving contents separately: a per-100g figure describes the product, while the portion tells you how much you plan to eat.

Can I assume biscuits and custard pots have the same allergens?

No. Check the current declaration for the exact product. Hill Biscuits lists wheat and milk in its custard creams; the McVitie's Tasties Custard Creams listing names milk and wheat and says it may contain sesame. A switch to a custard pot calls for a fresh check of its own ingredients and warnings.