Who is choosing?

Adults choosing a breakfast drink

If you want squash with breakfast while paying attention to sugar, compare the nutrition for a diluted glass rather than relying on the front-of-pack wording.

Households serving different ages

Follow the bottle's dilution instructions and check any age-specific directions before serving squash to children. Read the current ingredients and allergen information for everyone who will drink it.

Shoppers looking for more fruit juice

If fruit-juice content matters to you, compare its declared percentage alongside the sugars in the prepared drink. A no-added-sugar label alone does not answer both questions.

What should you check?

Start with the drink you want to prepare, then compare labels at the stated dilution rather than comparing concentrates with ready-to-drink figures.

PriorityWhat to checkYour needs
Sugars and energy Check the stated dilution ratio, serving size, energy and ‘of which sugars’ for the prepared drink. Tesco lists Robinsons Orange No Added Sugar at 3 kcal and 0g sugars per 250ml diluted serving. I'd like a flavoured drink with breakfast and want to know what is in the glass I actually make.
Fruit-juice content Read the juice percentage as well as diluted sugars. Sainsbury's labels its High Juice Orange as 50% fruit juice; its High Juice Blackcurrant lists 1.9g sugars per 250ml diluted serving. Fruit-juice content matters to me, but I do not want to mistake ‘no added sugar’ for ‘no sugars’.
Ingredients and allergens Read the current ingredients and allergen information for the exact bottle, including any sweeteners or sulphites declared. GOV.UK says food businesses must provide information when any of the 14 regulated allergens are ingredients. Someone in my household needs to avoid a particular ingredient, so the exact product label matters more than the squash category.
Preparation Follow that bottle's concentrate-to-water directions and any instructions for children. Tesco specifies one part Robinsons Orange concentrate to four parts water. I want a quick drink I can prepare consistently, especially when more than one person serves it.

Common buying mistakes

  • Reading ‘no added sugar’ as ‘sugar-free’

    A no-added-sugar squash can still contain sugars in the prepared drink: Sainsbury's lists 1.9g per 250ml diluted serving for its High Juice Blackcurrant.

    Check the ‘of which sugars’ figure for the diluted serving, not just the claim on the front of the bottle.

  • Comparing concentrate with a prepared glass

    Nutrition figures for undiluted concentrate and diluted squash describe different amounts of water and are not a like-for-like comparison.

    Follow each bottle's dilution directions, then compare figures stated for prepared servings of the same size.

  • Overlooking the ingredient list

    A sugar claim does not tell you whether a squash contains an ingredient you need to avoid.

    Check the current bottle for sweeteners and declared allergens, particularly if sulphites are a concern.

Brand and product-line references

These label details concern the named products, not every squash made by each brand.

Robinsons

The Orange No Added Sugar 1L concentrate is a standard fruit-flavoured squash option.

  • Tesco lists 3 kcal and 0g sugars per 250ml serving when diluted one part concentrate to four parts water.
  • Check the current ingredient and allergen declarations if you avoid particular sweeteners or sulphites.

Sainsbury's

Its named High Juice Orange and Blackcurrant no-added-sugar squashes offer a higher-juice route.

  • Sainsbury's describes High Juice Orange as containing 50% fruit juice.
  • Its High Juice Blackcurrant lists 1.9g sugars per 250ml diluted serving, so check sugars even when a bottle says no added sugar.

M&S

The named range includes both a double-strength Orange Squash and a Pink Grapefruit High Juice squash.

  • Marks & Spencer describes the Orange Squash as double strength with 20% fruit, and the Pink Grapefruit High Juice as containing 50% fruit juice.
  • Use the dilution and nutrition details for the particular variant you choose; the two formulations are not interchangeable.

Vimto

The named No Added Sugar Squash is a mixed-fruit option.

  • Waitrose & Partners lists 5 kcal and 0.8g sugars per 250ml serving.
  • Check the bottle's ingredients and preparation directions when comparing it with another squash.

Joybuy squash options

These no-added-sugar concentrates offer orange, summer-fruit, tropical-fruit and lemon options for a flavoured drink alongside breakfast. Compare their current prepared-serving labels before choosing on sugars or energy.

Robinsons No Added Sugar Orange Squash 1L

Robinsons No Added Sugar Orange Squash 1L

For an orange squash alongside breakfast, Tesco lists 3 kcal and 0g sugars per 250ml diluted serving for this Robinsons Orange product, prepared one part concentrate to four parts water. Check the current bottle's ingredients and directions before serving.

View on Joybuy
Robinsons No Added Sugar Summer Fruits Squash 1L

Robinsons No Added Sugar Summer Fruits Squash 1L

A summer-fruit flavour if you want no-added-sugar squash with breakfast. Check the current bottle's dilution directions, prepared-serving sugars and energy, and ingredient declarations before comparing it with another option.

View on Joybuy
Ribena Pineapple and Passion Fruit No Added Sugar Squash 850ml

Ribena Pineapple and Passion Fruit No Added Sugar Squash 850ml

A pineapple and passion-fruit option for a flavoured breakfast drink. Use the bottle's dilution directions and prepared-serving nutrition panel when comparing sugars or energy; check its ingredient and allergen declarations if these affect your choice.

View on Joybuy
Robinsons No Added Sugar Real Fruit Lemon Squash 1L

Robinsons No Added Sugar Real Fruit Lemon Squash 1L

A lemon squash for those who prefer a citrus-flavoured drink with breakfast. Check the current bottle for its ingredients, allergen declarations, dilution directions and prepared-serving nutrition before deciding whether it meets your needs.

View on Joybuy

Frequently asked questions

Can squash replace breakfast?

No. Squash is a drink to have alongside breakfast, not a substitute for breakfast food. The NHS discusses diluted squash as a drink when giving hydration advice.

Does ‘no added sugar’ mean sugar-free?

No. Read ‘of which sugars’ for the diluted serving: Sainsbury's lists 1.9g per 250ml for its no-added-sugar High Juice Blackcurrant, while Tesco lists 0g per 250ml for Robinsons Orange No Added Sugar. Follow each bottle's preparation directions when using those figures.

How can I compare two squash bottles?

Compare the prepared drink at the stated dilution and serving size, then check sugars, energy, juice percentage and ingredients according to what matters to you. A figure for undiluted concentrate is not directly comparable with one for a diluted glass.

Should I check allergens on no-added-sugar squash?

Yes. A no-added-sugar claim does not establish allergen suitability. GOV.UK says food businesses must provide information when any of the 14 regulated allergens are ingredients; read the current label for the exact squash, including any sulphite declaration relevant to you.