Who is this choice for?

Breakfast juice drinkers watching portion size

If you want a glass of orange juice with breakfast, a measured serving matters. The NHS says 150ml of fruit juice or smoothie counts once towards 5 A Day and advises a combined limit of 150ml a day.

Shoppers choosing between juice and mixed drinks

If you are comparing 100% juice with a juice drink or squash, look beyond “no added sugar”. Juice content, ingredients and whether the drink needs diluting distinguish these options.

Households buying cartons for several mornings

Check whether the pack can be finished within its own opened-pack instructions. Marks & Spencer, for example, says its 1.2L Smooth Orange Juice should be refrigerated and drunk within 24 hours of opening.

What should you compare?

100% orange juice

Choose it when: You want a drink made entirely from orange juice with breakfast.

Bear in mind: No added sugar does not remove the sugars naturally present in juice; the NHS advises limiting juice and smoothies to a combined 150ml a day.

Orange juice drink

Choose it when: A ready-to-drink mix of juice and other ingredients suits you better than pure juice.

Bear in mind: Tesco’s Growers Harvest Orange Juice Drink lists 50% orange juice from concentrate and the sweetener sucralose; it is not 100% juice.

Squash or high juice

Choose it when: You are happy to prepare an orange drink with water at breakfast.

Bear in mind: Compare nutrition for the drink as prepared, and follow the particular product’s dilution directions rather than treating it as ready-to-drink juice.

PriorityWhat to checkYour needs
Drink type Read the product name and juice percentage. Tropicana describes its Smooth Orange as 100% juice; Tesco lists 50% orange juice from concentrate in its Growers Harvest juice drink. I want to know whether I am pouring pure orange juice or a mixed orange drink.
Added and naturally occurring sugars Read the ingredients alongside the sugars line per 100ml and per serving. The Advertising Standards Authority explains that a “no added sugars” claim concerns added sugars and foods used for sweetening; it does not mean the product contains no sugars. A no-added-sugar claim matters to me, but I also want to see how much sugar is in the drink itself.
Breakfast portion Check the amount you pour. The NHS says fruit juice and smoothies count once towards 5 A Day at 150ml and advises a combined daily limit of 150ml. I enjoy juice at breakfast without treating a larger glass as extra fruit portions.
Sweeteners and preparation Check the ingredient list for sweeteners and, for squash or high juice, the dilution directions and nutrition for a prepared serving. Tesco lists sucralose in its Growers Harvest juice drink. If I choose an orange drink instead of pure juice, I want to know what is in it and whether I need to mix it first.
Storage after opening Read the pack’s refrigeration and finish-within instructions before choosing its size. Marks & Spencer says its 1.2L Smooth Orange Juice should be drunk within 24 hours of opening. A carton needs to suit how many breakfasts my household will use it for.

What is easy to overlook?

  • Reading “no added sugar” as “sugar-free”

    Pure orange juice can contain sugars naturally present in fruit even when no sugar has been added.

    Check both the ingredients and the sugars figure on the nutrition panel. If you are comparing drinks, use the same prepared-serving basis.

  • Comparing juice with squash as though they were the same drink

    A juice drink can include water and sweetener, while squash is prepared by adding water. Tesco’s Growers Harvest juice drink, for instance, lists 50% orange juice from concentrate and sucralose.

    Decide whether you want pure juice, a ready-to-drink mixture or a drink to dilute, then compare labels within that choice.

  • Choosing a carton without reading the opened-pack instruction

    A large carton may not fit a household’s breakfast routine if its stated period after opening is short. Marks & Spencer specifies 24 hours for its 1.2L Smooth Orange Juice.

    Match the pack size to likely use and follow the storage instructions for that exact product.

  • Counting a larger glass as several fruit portions

    The NHS says 150ml of fruit juice or smoothie counts only once towards 5 A Day, even if you drink more.

    Measure a 150ml serving if you want juice at breakfast, and use whole fruit or vegetables for other 5 A Day portions.

Relevant brand examples

These examples illustrate different orange-drink formats; a brand name alone does not tell you the juice content or preparation method of every product it makes.

Tropicana

Tropicana describes its Smooth Orange as 100% pure pressed orange juice, not from concentrate, with no added sugar.

  • A reference point if you want 100% orange juice rather than a mixed drink.
  • No added sugar does not mean that naturally occurring sugars are absent; check the nutrition panel and portion size.

Innocent

Tesco lists Innocent Smooth Orange Juice 900ml as 100% pure orange juice with nothing else added.

  • A 900ml carton to consider if you want smooth, pure orange juice.
  • Check the carton’s refrigeration and opened-pack instructions against how quickly you will use it.

Tesco

Tesco’s Growers Harvest Orange Juice Drink No Added Sugar is a juice drink, not 100% orange juice.

  • Its ingredient list identifies 50% orange juice from concentrate, making the juice content clear for comparison.
  • It also lists water, flavourings and sucralose; check whether those ingredients suit what you want to drink.

M&S

The M&S examples cover two distinct choices: Smooth Orange Juice and Mediterranean Orange High Juice.

  • M&S describes its Mediterranean Orange High Juice as containing 50% fruit juice.
  • Its 1.2L Smooth Orange Juice has a stated instruction to refrigerate and drink within 24 hours after opening.

Orange drink options on Joybuy

This option is for making a diluted orange drink at breakfast, rather than pouring ready-to-drink 100% orange juice.

Robinsons No Added Sugar Orange Squash 1L

Robinsons No Added Sugar Orange Squash 1L

An orange squash for a drink made with water, not ready-to-drink orange juice. Follow the pack’s dilution directions and check its ingredients if you prefer to avoid sweeteners.

View on Joybuy

Common questions

Does “no added sugar” mean orange juice is sugar-free?

No. The Advertising Standards Authority explains that a “no added sugars” claim concerns sugars or foods added for sweetening; sugars naturally present in orange juice can remain. Check the sugars line as well as the claim.

How much juice counts towards 5 A Day?

The NHS says 150ml of fruit juice or smoothie counts as one portion, and advises limiting the two combined to 150ml a day. Drinking more juice does not add another 5 A Day portion.

How can I distinguish pure orange juice from a juice drink?

Read the product name, juice percentage and ingredients. Tropicana describes Smooth Orange as 100% juice, while Tesco’s Growers Harvest Orange Juice Drink lists 50% orange juice from concentrate alongside water, flavourings and sucralose.

Will every large carton keep for the same time after opening?

Do not assume it will. Follow the instruction on the particular carton: Marks & Spencer says its 1.2L Smooth Orange Juice should be refrigerated and drunk within 24 hours of opening.