Who is choosing?

Parents planning children’s drinks

The choice is whether to serve a small glass of 100% juice with a meal or choose an orange-flavoured drink for another occasion. The NHS advises having juice and smoothies at mealtimes rather than as between-meal drinks.

Shoppers checking sugar claims

“No added sugar” appears on drinks with different ingredients and sugar values. A 100% juice can contain naturally occurring sugars; a juice drink or flavoured water may instead contain sweeteners.

Families choosing a carton format

After-opening instructions matter when a carton will be used over several days. Marks & Spencer’s checked chilled orange juice says to use it within four days of opening; its checked long-life orange juice says within 24 hours.

What should you compare?

Decide whether you want a 100% juice serving or an orange-flavoured drink, then compare sugar values at the same serving size and check how the pack will be used.

Unsweetened 100% orange juice

Choose it when: You want a fruit-juice serving with a meal. The NHS says 150ml of juice or smoothie counts only once towards 5 A Day.

Bear in mind: It is not sugar-free; Tropicana lists 13g naturally occurring sugars per 150ml of Smooth Orange.

No-added-sugar orange juice drink

Choose it when: You want an orange juice drink rather than 100% juice and are happy to check its fruit content and sweeteners.

Bear in mind: Sainsbury’s Stamford Street Co. example contains 50% orange juice and sucralose; its 6.7g sugars per 150ml should not be taken as the value for every juice drink.

Orange-flavoured water drink

Choose it when: Orange flavour and a low listed sugar value matter more than buying orange juice.

Bear in mind: Sainsbury’s checked orange-and-pineapple flavoured water contains sweeteners rather than juice, so it is not a fruit-juice serving.

Priority What to check Your needs
Drink type Read the product description and ingredients. Check whether it is 100% juice, a juice drink, squash or flavoured water, and look for a stated juice percentage. I want to know whether I am buying a fruit-juice serving or an orange-flavoured drink. Sainsbury’s checked examples include a 50% orange juice drink and a flavoured water containing sweeteners.
Sugars and sweeteners Compare the “of which sugars” value at the same serving size, then read the ingredients for sweeteners. Do not treat “no added sugar” as a zero-sugar value. If I am comparing sugar values, I need the serving sizes to match. Tropicana lists 13g sugars per 150ml of Smooth Orange; Sainsbury’s lists 6.7g per 150ml of its Stamford Street Co. orange juice drink. They contain different amounts of juice.
Juice serving For 100% juice, check the amount poured and when it will be served. The NHS advises a combined maximum of 150ml of juice and smoothies a day, at mealtimes. I may want a small glass of juice with a meal, rather than a drink for sipping between meals. The NHS says extra juice does not count as another 5 A Day portion.
Pack use Check the pack volume, unopened storage instructions and how soon it must be used after opening. Follow the instruction on the specific carton. For several holiday meals, I need a carton we can finish within its opening period. Marks & Spencer’s checked chilled and long-life orange juices specify four days and 24 hours respectively after opening.

Mistakes to avoid

  • Reading “no added sugar” as “zero sugar”

    Tropicana’s 100% Smooth Orange says no sugar is added but lists 13g naturally occurring sugars per 150ml.

    Read the ingredients and the “of which sugars” value for the amount you intend to serve.

  • Treating every orange drink as juice

    A 100% orange juice, a diluted juice drink and an orange-flavoured water have different ingredients. A flavoured water is not a fruit-juice serving.

    Identify the drink type and juice percentage before comparing nutrition values or pack sizes.

  • Using a large carton as a serving measure

    The NHS advises limiting juice and smoothies together to 150ml a day; drinking more does not add another 5 A Day portion.

    Measure a small juice serving and have it with a meal rather than sipping it between meals.

  • Overlooking the opening instructions

    Marks & Spencer’s checked chilled orange juice says to use it within four days of opening, while its checked long-life juice says within 24 hours.

    Choose a carton size you expect to use within its own after-opening period, and follow its refrigeration instructions.

Brand and retailer references

These examples show why the formulation and label matter more than a familiar name alone.

Tropicana

Its Smooth Orange is an example of 100% orange juice described by Tropicana as not from concentrate.

  • Tropicana describes the product as having no added sugar.
  • Its label also lists 13g naturally occurring sugars per 150ml, so “no added sugar” does not mean sugar-free.

Innocent

Innocent discusses orange juice with bits among its juice products.

  • Innocent says a 150ml glass of its orange juice with bits provides about 46% of daily vitamin C.
  • Check the ingredients and nutrition panel of the particular carton when comparing its juice and sugar content.

Tesco

Tesco lists both a No Added Sugar High Juice Orange and a High Juice Orange Squash.

  • The two product descriptions give shoppers distinct orange-drink labels to examine.
  • Check each product’s ingredients, dilution directions and nutrition panel rather than treating the names as equivalent.

Sainsbury’s

Its checked examples include an orange juice drink and an orange-and-pineapple flavoured water.

  • The Stamford Street Co. orange juice drink lists 50% orange juice, sucralose and 6.7g sugars per 150ml.
  • The flavoured water lists less than 0.5g sugars per 100ml and contains sweeteners; it is not orange juice.

M&S

Marks & Spencer has checked chilled and long-life orange juice examples with different storage instructions.

  • Its Pure Squeezed Smooth Orange Juice is described as having nothing else added and lists 9.3g sugars per 100g.
  • The checked chilled juice says to use it within four days of opening; the checked long-life juice says within 24 hours.

Joybuy orange-drink options

These options cover individual orange juice drinks and a squash to dilute. They are choices for comparing orange-flavoured drinks, not a selection of 100% orange juices.

Capri-Sun Zero Orange 8 × 200ml pouches

Capri-Sun Zero Orange, 8 × 200ml

Eight individual pouches can be set aside for planned drink occasions. This is a juice blend, not 100% orange juice. The product information gives conflicting sugar values, so check the current pack rather than interpreting “Zero” as a zero-sugar guarantee. Its warning says it is unsuitable for children under 3.

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Fruitshoot Orange Low Sugar 8 × 200ml bottles

Fruitshoot Orange Low Sugar, 8 × 200ml

The eight individual bottles suit planned drink occasions. The product information describes an orange-and-lemon juice blend with sucralose, rather than 100% orange juice. It warns that the caps present a choking risk and says the bottles are unsuitable for children under 36 months.

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Fruit Shoot Orange Juice Drink 24 × 200ml bottles

Fruit Shoot Orange Juice Drink, 24 × 200ml

The pack contains individual bottles for planned drink occasions. This is an orange juice drink with sweeteners, not 100% juice, so do not count a bottle as a 100% fruit-juice serving. The product information warns of a choking risk from small cap parts for children under 36 months.

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Robinsons No Added Sugar Orange Squash 1L bottle

Robinsons No Added Sugar Orange Squash, 1L

A bottle of squash suits households wanting to prepare orange-flavoured drinks with water across several occasions. Dilute it as directed; it is not ready-to-drink orange juice, and any sugar value for a diluted glass should be compared with other prepared servings. The product information identifies sulphites and sweeteners and says it is unsuitable for children under 36 months.

View on Joybuy

Common questions

Does “no added sugar” mean orange juice is sugar-free?

No. Tropicana says no sugar is added to its 100% Smooth Orange, but its label lists 13g naturally occurring sugars per 150ml. Check the “of which sugars” line as well as the front of the pack.

How much fruit juice does the NHS advise in a day?

The NHS advises limiting fruit juice, vegetable juice and smoothies to a combined 150ml a day. That amount counts no more than once towards 5 A Day, even if more is consumed.

Is orange juice a between-meal holiday snack drink?

The NHS advises having juice and smoothies at mealtimes, not as between-meal drinks, because juicing releases sugars that can damage teeth. If choosing 100% juice, plan a small serving with a meal rather than offering it for frequent sipping.

Does a low-sugar orange-flavoured water count as orange juice?

No. Sainsbury’s checked orange-and-pineapple flavoured water contains water and sweeteners rather than orange juice. Its listed sugar value is less than 0.5g per 100ml, but it is not a fruit-juice 5 A Day serving.

How long can orange juice be kept after opening?

Follow the instruction on the specific carton. Marks & Spencer’s checked chilled Pure Squeezed Smooth Orange Juice says to refrigerate it and use it within four days of opening; its checked long-life Smooth Orange Juice says to refrigerate it after opening and use it within 24 hours.