Who is this for?

Pancake Day hosts

If pancakes are the centre of brunch or dessert, consider whether a ready-flavoured pack suits the dishes you plan to serve and how you will warm it.

Shoppers planning their own toppings

A plain buttermilk pancake leaves room for your choice of fruit, syrup, jam or other toppings. Pack count and heating instructions matter when you are serving a stack.

Households checking allergens

Sainsbury’s and Waitrose list wheat, egg and milk ingredients in their cited buttermilk packs. Check the label on the exact pack you buy rather than relying on the range name or a previous purchase.

What should you check?

Decide what will provide the main flavour, then check how the pancakes fit your serving plans and the people eating them.

PriorityWhat to checkYour needs
Flavour Compare plain buttermilk with named flavours. Tesco lists maple-syrup and blueberry buttermilk options; M&S lists flavours including lemon and red velvet. I want the pancake itself to provide the dessert flavour, or I would rather choose my own toppings.
Serving Read the pack’s heating method and timings. Check whether you can prepare the number of pancakes you need with the equipment available. For a group brunch, I need a warming method that fits how I plan to serve everyone.
Labels Check the exact pack’s ingredients and allergens. If comparing nutrition, use the same basis, such as per pancake or per serving, before adding toppings. I need to check ingredients for everyone eating and understand the portion I am serving.
Pack size Count the pancakes, then read refrigeration, freezing and post-opening instructions for that product. A pack should cover the people I am serving, with storage instructions I can follow if any are left over.

Buying pitfalls

  • Choosing by the premium range name alone

    A plain base and a ready-flavoured pancake suit different serving plans. A strong pack flavour may not fit the toppings you have chosen.

    Decide whether the pancake or the toppings should provide the main flavour before choosing a variety.

  • Comparing toppings but not the pancake portion

    The base contributes to the finished serving too. Sainsbury’s lists 179 kcal, 6.7 g sugars and 0.58 g salt per pancake for its cited Taste the Difference four-pack, before toppings.

    Compare packs on the same per-pancake or per-serving basis, then consider what you plan to add.

  • Relying on an old allergen check

    Ingredients can differ between pancake varieties and recipes can change, so a familiar range name does not identify the allergens in the current pack.

    Read the physical label of the exact pack before serving it to someone who needs to avoid an ingredient.

Brand and range references

These retailer ranges offer different ways to build a Pancake Day serving; a range listing does not establish what your local shop will have.

M&S Food

Marks & Spencer lists ready-made pancakes and crêpes in flavours including cookies and cream, red velvet, Sicilian lemon and blueberry, alongside buttermilk pancakes.

  • The listed flavours give you options when the pancake itself is the focus of dessert.
  • Check your local Foodhall selection and the current pack’s ingredients and allergen label.

Tesco Finest

Tesco’s Finest listings include buttermilk pancakes with maple syrup, blueberry buttermilk pancakes and millionaire-style pancakes.

  • Named flavours help you choose a ready-flavoured stack without planning every topping separately.
  • Check the current listing and your selected store for the variety you want.

Sainsbury’s Taste the Difference

Sainsbury’s lists a four-pack of buttermilk pancakes that can act as a base for your own toppings.

  • Its product information gives per-pancake nutrition, useful when comparing portions on the same basis.
  • The cited pack contains wheat, milk and egg; check the current label if these ingredients matter to your household.

Waitrose

Waitrose lists a chilled pack of six buttermilk pancakes for an American-style serving with toppings.

  • A six-pancake pack gives you a stated count for planning the serving.
  • Check its refrigeration, post-opening and allergen instructions before buying or serving.

Joybuy filled-pancake options

These dorayaki are filled Japanese-style pancakes for a sweet serving, rather than plain supermarket pancakes to warm and stack with toppings.

Marukyo Tsubuan Dorayaki with sweet adzuki bean jam

Marukyo Tsubuan Dorayaki, Original Flavour, 6 pieces, 320g

Choose this filled dorayaki if you want sweet adzuki bean jam to provide the flavour rather than adding toppings to a plain pancake. It is a different style from a thin Pancake Day pancake; check the pack’s allergen label before serving.

View on Joybuy
Marukyo Dorayaki, Matcha Flavour

Marukyo Dorayaki, Matcha Flavour, 6 pieces, 310g

This matcha-flavoured dorayaki offers a filled-pancake alternative when the pancake itself should carry the flavour. It is not the same style as a plain pancake for warming and topping; check the pack’s allergen label before serving.

View on Joybuy

Questions about choosing pancakes

Should I choose flavoured or plain buttermilk pancakes?

Choose a flavoured pack when you want the pancake itself to set the tone for brunch or dessert. A plain buttermilk pack leaves more room to choose your own fruit, syrup, jam or other toppings.

What should I check when buying pancakes for a group?

Check the pack count and heating instructions against the number of people you are serving and the equipment you will use. Read the storage instructions too if you expect leftovers.

Can I freeze leftover packaged pancakes?

Follow the freezing, defrosting and post-opening instructions on the particular pack. Sainsbury’s and Waitrose provide product-specific guidance for their cited buttermilk pancakes, so do not apply one pack’s directions to another.

Do I need to check allergens if I have bought the pancakes before?

Yes. Ingredients and recipes can change, and different varieties in a range may contain different allergens. Read the physical label of the exact pack before serving it to someone with an allergy or intolerance.