Who is each option for?

Hosts setting out toppings

Plain ready-made pancakes leave friends free to add fruit, syrup or other toppings. Check the pack count and warming directions before deciding how many to buy.

Hosts serving one sweet flavour

A chocolate-and-fudge pancake puts the flavour in the stack itself. Check whether its ingredients and sweetness suit everyone you plan to serve.

Friends cooking together

Freshly cooked pancakes suit a brunch where preparing batter and cooking in batches are part of the plan, rather than tasks to finish before guests arrive.

What matters when choosing?

Decide how much flavour to build into the pancakes, then plan the cooking, portions and ingredient checks around your guests.

PriorityWhat to checkYour needs
Topping choice Compare a plain pancake with one containing chocolate and fudge pieces. Decide whether toppings will be served separately; check the ingredients of both the pancakes and toppings. I’d rather let friends finish their own pancakes. In YouGov’s 25–26 February 2025 poll of UK adults who celebrated Shrove Tuesday by making or eating pancakes, 69% chose lemon juice and sugar, 45% syrup or honey and 33% fresh fruit as favourite toppings. Respondents could select more than one; these are not brunch purchasing figures.
Preparation Check whether the product is ready to eat, needs warming or is a mix that must be cooked. Follow its own directions and allow for batches if cooking from a recipe. When I want to spend less time at the hob, a ready-made pack fits the plan. If cooking together is part of brunch, preparing pancakes from a recipe may suit us instead.
Ingredients Read the purchased pack’s ingredients and allergen information. Check any cross-contact warning and the ingredients of toppings too. For a guest with an allergy, I need to check the exact pancakes and toppings rather than rely on a premium-range name or vegetarian label.
Portions and storage Count pancakes against your planned servings: the checked ready-made ASDA, Tesco, Sainsbury’s, M&S and Waitrose packs each contain four. Check the chosen pack’s date, opened-pack directions and freezing instructions. I want enough for the group without assuming that one four-pack covers everyone or that leftovers from different products can be stored in the same way.

Brunch planning mistakes to avoid

  • Assuming a richer flavour suits every guest

    Tesco’s Millionaire pancakes contain chocolate and fudge pieces, while plain pancakes leave the topping choice open.

    Ask whether friends want one shared sweet flavour or a choice of toppings before picking the base.

    If guests prefer other toppings, you may also need plain pancakes.

  • Using a vegetarian or premium label as an allergy check

    The checked buttermilk products list wheat, milk and egg ingredients; ASDA’s checked pack also says it may contain soya.

    Check the purchased pack and every topping against the guest’s requirements, including any cross-contact warnings.

  • Buying one pack without counting portions

    Each checked ready-made candidate contains four pancakes, but opened-pack and freezing directions differ.

    Set a serving plan, count the pancakes required and check the chosen pack’s date and storage directions.

Packaged pancake ranges to consider

Tesco

Tesco Finest includes a plain buttermilk four-pack and a separate Millionaire four-pack with chocolate and fudge pieces.

  • Tesco lists toasting or grilling for the checked pancakes; the plain pack is also described as ready to eat.
  • The Millionaire pack has a fixed flavour. Tesco lists 12.7 g of sugar per 70 g pancake for it, against 6.3 g per 70 g pancake for its plain Finest pack, before any extra toppings.

ASDA

Exceptional by ASDA has a four-pack of buttermilk pancakes that can be served hot or cold.

  • The product is labelled suitable for vegetarians.
  • Its product information says it may also contain soya; check the pack when serving someone with an allergy.

Sainsbury’s

Taste the Difference includes a plain buttermilk four-pack for serving with separate toppings.

  • Sainsbury’s lists grilling and microwaving directions for this pack.
  • Its opened-pack directions say to store the pancakes in an airtight container and use them within two days.

M&S

M&S offers a 280 g four-pack of buttermilk pancakes presented for brunch.

  • M&S lists microwave, toaster and pan-frying as warming options for this product.
  • Check the exact pack’s ingredients and directions before serving rather than relying on a range description.

Waitrose

Waitrose has a plain buttermilk four-pack and publishes a separate recipe for hosts who want to cook pancakes.

  • The packaged four-pack is listed as freezable.
  • The recipe is a different preparation choice: Waitrose specifies 10 minutes to prepare and 20 minutes to cook its eight pancakes.

A pancake mix on Joybuy

This mix is an option for a brunch where you plan to cook pancakes and let guests add their own toppings, rather than warm a ready-made stack.

Dr. Oetker American Pancake Mix 170g pack

Dr. Oetker American Pancake Mix 170g

A 170g pancake mix for a brunch where cooking is part of the plan, not a ready-to-warm pack. Check the package directions for what to add and how to cook it, and its ingredients against guests’ requirements.

View on Joybuy

Pancake brunch questions

Can I make pancakes instead of buying them ready-made?

Yes. Waitrose’s published buttermilk recipe makes eight pancakes, serves four and specifies 10 minutes to prepare plus 20 minutes to cook. Plan around those figures only if you use that recipe.

How should I warm packaged pancakes for guests?

Follow the directions for the exact product. Tesco lists toasting or grilling for its plain Finest pancakes, Sainsbury’s lists grilling or microwaving for its Taste the Difference pack, and M&S lists microwave, toaster or pan-frying for its checked four-pack.

Can I freeze ready-made pancakes bought ahead of brunch?

The checked ASDA, Sainsbury’s, M&S and Waitrose products are listed as freezable, but their directions differ. For its checked pack, Sainsbury’s says to freeze within the best-before date, consume within one month and use on the day of defrosting. Follow the directions on the pack you buy.

What allergen information should I check on prepacked pancakes?

GOV.UK says any of the 14 specified allergens present as ingredients in prepacked food must be identified in the ingredients list. Read the purchased pancake pack, including any cross-contact warning, and check toppings separately against your guest’s requirements.

What if the delivered pancake pack differs from its online listing?

Check the received pack’s ingredients, date mark and preparation directions before serving it. If the item is not what you ordered, contact the seller through its applicable customer-service process.