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Choosing the right toilet roll might seem like a simple task, but with so many options on the shelves, it can be difficult to know which one offers the right balance of comfort, strength and value. For those who prioritise a softer, more comfortable experience, a quilted toilet roll is often the preferred choice.
This guide is designed to help you navigate the market. We will outline key features to look for when shopping and present a few standout options that cater to different household needs, from ultimate softness to sustainability.
Before we look at specific products, here are a few practical points to consider that can help you make a more informed decision.
The term 'ply' refers to the number of layers of paper in each sheet. While a higher ply count, such as in 3-ply toilet paper, generally indicates greater thickness and absorbency, the quilting is what truly enhances the feel. The quilted texture creates small, cushioned pockets of air, which results in a noticeably soft toilet roll that feels gentle against the skin. This combination of multiple plies and a quilted design is the hallmark of most luxury toilet paper.
For many households, especially those with young children or individuals with sensitivities, finding a toilet paper for sensitive skin is a top priority. Look for products that are dermatologically tested and free from unnecessary inks, dyes and fragrances. Some brands also seek endorsements from dermatological bodies, which can provide an extra layer of reassurance.
Sustainability is an increasingly important factor for many shoppers. An eco-friendly toilet roll can come in many forms. This might include packaging made from recycled materials, rolls that are sold without the inner cardboard tube to reduce waste or paper made from alternative, sustainable sources like bamboo. Opting to buy bulk toilet rolls can also be a more sustainable choice, as it often reduces the overall amount of packaging and the frequency of deliveries.
Here are our recommendations based on their features, materials and suitability for different user needs.
Why It Stands Out: This toilet tissue is designed with a clear focus on comfort. It features a unique Air Pocket texture across its thick, 3-ply sheets for a cushioned feel. Its skin-friendly credentials are a key feature, as it is dermatologically tested and has received an endorsement from the British Skin Foundation.
Pros:
Who is it for? Households that place a premium on softness and comfort, particularly those with family members who have sensitive skin.
Why It Stands Out: The Cheeky Panda offers a sustainable toilet paper alternative made from 100% bamboo pulp. Bamboo is a fast-growing grass that requires no fertilisers or pesticides. According to the brand, the paper contains natural bamboo kun antibacterial ingredients and is free from fluorescent agents and bleaches, making it a gentle option. The 3-ply sheets are quilted for a soft and thick feel.
Pros:
Who is it for? Environmentally-conscious shoppers looking for a high-quality, tree-free product that is also suitable for sensitive skin.
Why It Stands Out: This product tackles household waste by removing the cardboard tube entirely. Each roll contains 50% more sheets than the brand's standard quilted rolls, offering better value and reducing the frequency of roll changes. Despite this practical focus, it doesn't compromise on comfort, using 3-ply sheets and what the brand calls Ultimate Touch technology for softness.
Pros:
Who is it for? Practical households looking for a balance of comfort, value and waste reduction in their daily essentials.
If these specific products aren't quite what you're looking for, there are many other varieties available. To discover more choices that suit your preferences for softness, strength and sustainability, you can explore our full range of quilted toilet tissue.
1. What is the difference between quilted and regular toilet roll? Quilted toilet roll has a textured pattern embossed onto the paper, which creates small air pockets. This process makes the paper feel softer, thicker and more cushioned compared to non-quilted (or 'flat') toilet paper of the same ply count.
2. Is 3-ply toilet paper always better than 2-ply? Generally, 3-ply toilet paper is thicker, more absorbent and stronger than 2-ply, meaning you may need to use fewer sheets. However, the quality of the paper fibres and the effectiveness of the quilting also play a significant role in the overall feel and performance. A high-quality 2-ply quilted roll can sometimes feel softer than a lower-quality 3-ply one.
3. Are eco-friendly toilet rolls as soft as traditional ones? Yes, many modern eco-friendly toilet roll options are designed to be just as soft and comfortable as traditional luxury brands. Products made from materials like bamboo or 100% recycled paper have improved significantly in quality. Brands now use advanced processing and quilting techniques to ensure a soft, strong and pleasant user experience without compromising on their sustainable credentials.
Written by Joybuy Product Recommendation Officer
Our goal is to provide objective, practical shopping advice to help you find products that suit your needs. We do not receive payment for our recommendations.