Shoppers choosing a crisp multipack
If you want individual bags, compare the number and weight of the packs as well as the fat figure per 100g. A reduced-fat statement alone does not tell you how the bags compare.
Who these options suit
Shoppers comparing potato and lentil crisps
Walkers Oven Baked and Tyrrells Lentil Crisps use different comparison claims. Look at each flavour’s nutrition label if the fat, protein or fibre figures matter to your choice.
Shoppers checking salt and ingredients
Choose by the exact flavour rather than the reduced-fat claim alone. Salt figures and ingredients can differ, particularly in seasoned multipacks.
What to check before choosing
Start with the per-100g nutrition label so different bag sizes can be compared, then check the pack format and each flavour’s ingredients.
| Priority | What to check | Your needs |
|---|---|---|
| Fat figure | Compare total fat per 100g, then read what any reduction claim uses as its comparator. The NHS labels 3g fat or less per 100g as low fat. | I want to compare the crisps themselves, rather than assume that a reduced-fat claim means low fat. |
| Pack format | Check the total weight and whether it is divided into individual bags. Compare per-100g figures even when pack sizes differ. | Individual bags suit the portions I plan to pack; a single larger bag suits a different way of serving them. |
| Salt and ingredients | Read salt per 100g and the ingredient, contains and may-contain statements for the exact flavour on the current pack. | Salt or particular ingredients may affect which flavour I choose, independently of its fat figure. |
Common buying mistakes
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Reading “less fat” as “low fat”
A reduction is measured against another product or group of products. The researched Walkers Oven Baked varieties list 13g fat per 100g and Tyrrells Sour Cream & Onion Lentil Crisps list 19g; both exceed the NHS low-fat threshold of 3g per 100g.
Read the product’s own per-100g fat figure before interpreting the percentage reduction and its stated comparison.
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Assuming reduced fat settles the salt or ingredient question
A fat claim does not describe a flavour’s salt content or allergens. Seasonings in the researched products include ingredients such as milk or barley.
Check the current label for the specific flavour, including its salt figure and contains and may-contain statements.
Brand and product references
These examples describe specific products and flavours, not the nutrition profile of every crisp made by each brand.
Walkers
Oven Baked is Walkers’ reduced-fat potato-crisp range, including individual 22g bags and a variety multipack.
- Walkers states that Oven Baked has 50% less fat than regular potato crisps. Its Sea Salt flavour lists 13g fat per 100g.
- According to the NHS threshold of 3g fat or less per 100g, that Sea Salt flavour is not low fat. Check ingredients separately for each flavour in a multipack.
Tyrrells
Sour Cream & Onion Lentil Crisps provide an 80g lentil-crisp option alongside potato crisps.
- This flavour lists 19g fat, 14g protein, 7.3g fibre and 0.76g salt per 100g.
- Tyrrells’ 30% less-fat claim compares its lentil crisps with an average of standard potato crisps reviewed in March 2021, not directly with Walkers Oven Baked. Check the pack’s milk and may-contain statements.
Kettle Chips
Lightly Salted is a hand-cooked potato crisp to use as a standard-crisp reference.
- KETTLE Chips lists 29.5g fat and 0.7g salt per 100g for Lightly Salted.
- Those figures describe Lightly Salted, not every flavour in the range.
Seabrook
Sea Salted is a standard potato crisp for comparing per-100g labels.
- Seabrook lists 30.4g fat and 1.3g salt per 100g for Sea Salted.
- This flavour is not presented here as a reduced-fat option; its figures should not be applied to other Seabrook products.
McCoy's
Salted is a ridged potato crisp to compare with reduced-fat options.
- McCoy's lists 32g fat and 1.3g salt per 100g for Salted.
- The Salted product also has may-contain information for milk, soya, gluten and mustard; check the label for the flavour you choose.
REAL Hand Cooked Crisps
Strong Cheddar & Onion is a hand-cooked crisp for a flavour-specific comparison.
- REAL lists 25.8g fat and 1.25g salt per 100g for Strong Cheddar & Onion.
- This flavour contains milk ingredients. Its nutrition figures do not describe the full REAL range.
Joybuy snack options
These options include individual crisp multipacks, a larger crisp bag and a rye-and-wheat snack alternative. Compare their labels and pack formats according to what you plan to buy.
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PopChips Sour Cream & Onion 5 x 17g
Five individual 17g bags offer a multipack format. Compare the flavour’s fat and salt per 100g with other crisps, and check its current milk and soya information if relevant.
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Walkers Oven Baked Variety Pack 6 x 22g
Six 22g bags provide several flavours in individual portions. Walkers states that Oven Baked has 50% less fat than regular potato crisps; check each flavour’s nutrition and ingredients, including its milk and barley information.
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Walkers Oven Baked Cheese & Onion 6 x 22g
This six-pack contains individual 22g bags of Cheese & Onion crisps. If you prefer one flavour to a variety pack, compare its current fat and salt figures and check its milk and may-contain statements.
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PopChips Sour Cream & Onion 85g
This is one 85g bag rather than several individual bags. Compare its per-100g nutrition label with the multipack version, and check the current milk and soya information if relevant.
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Ryvita Snack It Thins Smoky BBQ 125g
This 125g pack is a snack alternative, not a potato crisp multipack. Check its per-100g nutrition label before comparing it with crisps, and read the current cereal and sesame information if relevant.
Questions about reduced-fat crisps
Does “reduced fat” mean crisps are low fat?
No. The NHS defines low fat as 3g fat or less per 100g. The researched Walkers Oven Baked varieties list 13g per 100g, while Tyrrells Sour Cream & Onion Lentil Crisps list 19g per 100g; neither meets that threshold.
How can I compare bags of different sizes?
Use the per-100g nutrition figures to compare the products, then check each bag’s weight and the number of bags in a multipack. A per-pack figure helps you understand that pack’s contents, but different pack sizes should not be compared as though they were equal portions.
Does “baked” tell me how much salt a crisp contains?
No. Baking does not specify a salt figure. Check the exact flavour’s salt value per 100g; Tyrrells lists 0.76g per 100g for Sour Cream & Onion Lentil Crisps, while Walkers lists 0.85g per 100g for Oven Baked Sea Salt.
Which ingredients should I check in these reduced-fat options?
Read the current pack for the exact flavour. The researched Walkers Oven Baked variety pack includes flavours with milk and barley ingredients; Tyrrells Sour Cream & Onion Lentil Crisps contain milk and carry may-contain information for soya and gluten.