Who is this choice for?

Snackers comparing fat content

If you want a crisp-style afternoon snack with less fat than a conventional fried potato crisp, compare the figures per 100g and for the bag you expect to eat.

Snackers also watching salt

A lower-fat option is not necessarily a lower-salt one. Check both entries on the nutrition label for the exact flavour.

Buyers checking allergens

Ingredients and may-contain statements can differ between flavours. Read the current pack if milk, barley or other declared allergens affect your choice.

What should you compare?

Start with the type of snack you want, then compare nutrition per 100g and the amount in the bag. A smaller portion and a lower-fat recipe answer different questions.

Priority What to check Your needs
Fat and bag size Compare fat per 100g on the same basis, then check fat per bag and the bag’s weight. Walkers UK lists 13g fat per 100g for Oven Baked Sea Salt and Salt & Vinegar, versus 31g per 100g for Ready Salted. I want to cut fat while keeping a crisp-style afternoon snack. If I would rather have ordinary crisps, I can choose the amount I eat without treating that as a lower-fat recipe.
Salt Read salt per 100g for the exact product. Seabrook Crisps lists 2.18g per 100g for Salt & Vinegar Crunchies; Walkers UK lists 0.85g per 100g for Oven Baked Sea Salt. A less-salt claim describes salt, not fat. Salt matters to me as well as fat, so I want to compare both figures rather than choose by the word ‘baked’ or ‘lightly’.
Snack format Check whether the label describes potato crisps, potato snacks or lentil crisps. Seabrook describes Crunchies as potato snacks; Tyrrells’ lentil range is not a potato-crisp range. I want to know whether I am buying conventional crisps or a different type of savoury snack.
Ingredients Check the ingredients and allergen statement for each flavour. Walkers UK lists milk and barley malt vinegar in Oven Baked Salt & Vinegar; Seabrook Crisps gives a may-contain statement for several allergens on Salt & Vinegar Crunchies. Before choosing a flavour, I need to check whether its current label suits my ingredient and allergen requirements.
School settings Check the applicable nation, school setting and exact product against current requirements. Department for Education guidance addresses food provided in state-funded schools in England; Department of Health and Social Care guidance addresses HFSS retail promotions and placement for businesses selling to England. If the snack is for a school setting, I cannot use a reduced-fat claim alone to decide whether it meets the relevant requirements.

Common buying mistakes

  • Reading ‘baked’ as a complete nutrition judgement

    Fat and salt can tell different stories. Seabrook Crisps lists 16.4g fat and 2.18g salt per 100g for Salt & Vinegar Crunchies.

    Compare fat, saturates, salt and energy on the same per-100g basis, then check the bag size.

  • Confusing less salt with less fat

    Walkers UK lists 31g fat per 100g for Lightly Salted, despite its less-salt claim. That is the same fat figure listed for Walkers Ready Salted.

    Choose according to the measure you actually want to compare, and read its value on the nutrition table.

  • Assuming every alternative is a conventional potato crisp

    Seabrook Crunchies are labelled potato snacks, while Tyrrells’ lentil crisps use a different main ingredient from potato crisps.

    Check the product description and ingredients before comparing alternatives with conventional crisps.

  • Relying on a general claim instead of the exact flavour

    Nutrition and allergen declarations need to be read for the flavour being bought. Walkers Oven Baked Salt & Vinegar, for example, lists milk and barley malt vinegar.

    Use the current pack to confirm ingredients, allergens, nutrition and bag weight.

Brand and product-range references

Walkers

Its Oven Baked Sea Salt and Salt & Vinegar products provide potato-based, crisp-style options for comparing fat content.

  • Walkers UK lists 13g fat per 100g for both Oven Baked flavours and describes them as having 50% less fat than regular potato crisps.
  • Lightly Salted addresses salt instead: its listed fat is 31g per 100g. Check allergens for the particular Oven Baked flavour.

Seabrook

Salt & Vinegar Crunchies are labelled potato snacks rather than conventional potato crisps.

  • Seabrook Crisps lists 16.4g fat per 100g for Salt & Vinegar Crunchies.
  • The same product lists 2.18g salt per 100g and a may-contain statement for milk, soya, sulphites and cereals containing gluten. Its Sea Salted potato crisps have a different listed fat figure of 30.4g per 100g.

Tyrrells

Its lentil crisps offer a different snack format for buyers willing to move beyond potato crisps.

  • Tyrrells states that its lentil crisps have 30% less fat than standard potato crisps on average, using a comparison based on a March 2021 review.
  • That claim concerns lentil crisps, not Tyrrells’ potato-crisp range. Check the current flavour’s nutrition label and the basis of any comparison.

Pipers

Its potato crisps are relevant if flavour is the deciding factor rather than a reduced-fat claim.

  • Pipers publishes flavour-specific nutrition information, including 30.7g fat per 100g for Anglesey Sea Salt.
  • Pipers lists 31g fat per 100g for Lye Cross Cheddar & Onion, so these examples should not be treated as reduced-fat alternatives.

REAL Hand Cooked Crisps

A hand-cooked crisp range to consider when its stated ingredients and dietary attributes matter to your choice.

  • REAL describes its range as vegetarian and gluten-free, with no added MSG.
  • Check the exact product’s current nutrition label before choosing it specifically to reduce fat.

Joybuy oven-baked crisp options

These Walkers Oven Baked multipacks are options for an afternoon snack when you want individual bags. Compare the nutrition and allergen information for the exact flavour rather than assuming every multipack has the same figures.

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

The individual bags offer a choice of flavours for an afternoon snack. Check the nutrition and allergen statement for the flavour you select, particularly if choosing Salt & Vinegar or Cheese & Onion.

View on Joybuy
Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

The six individual bags let you choose a single 22g bag for an afternoon snack. Check the current Cheese & Onion pack’s nutrition, ingredients and allergen declaration before buying.

View on Joybuy

Questions about reduced-fat crisps

Are baked crisps automatically lower in salt?

No. A baked or reduced-fat description does not settle the salt comparison. Walkers UK lists 0.85g salt per 100g for Oven Baked Sea Salt, while Seabrook Crisps lists 2.18g per 100g for Salt & Vinegar Crunchies; check the exact product’s label.

Does ‘less salt’ also mean less fat?

No. Walkers UK says Lightly Salted has 45% less salt than average regular potato crisps, but lists 31g fat per 100g. Compare the fat figure separately if cutting fat is your aim.

Which allergens should I check in these alternatives?

Check the declaration for the exact flavour. Walkers Oven Baked Salt & Vinegar lists milk and barley malt vinegar; Seabrook Salt & Vinegar Crunchies carries a may-contain statement for milk, soya, sulphites and cereals containing gluten.

Does a reduced-fat label settle school-food or HFSS questions?

No. For England, Department for Education school-food guidance concerns food provided in state-funded schools, while Department of Health and Social Care HFSS guidance concerns retail promotion and placement for businesses selling to England. Check the applicable nation, setting, current requirements and exact product rather than treating a reduced-fat claim as permission.