Who is choosing?

Hosts comparing fat content

If you want a familiar crisp for the table while reducing fat relative to conventional potato crisps, compare the stated claim with fat per 100g and the size of each bag.

Hosts serving mixed dietary needs

Check each flavour’s ingredients and precautionary allergen statements. A reduced-fat description does not establish whether a crisp meets a guest’s dietary or allergy requirements.

Hosts planning individual portions

Small bags make the stated per-pack amount visible to guests and keep product information close at hand. Use per-100g figures when comparing different bag sizes.

What should you compare?

Compare nutrition on the same per-100g basis first, then check how the packs will be served and whether their ingredients suit your guests.

Priority What to check Your needs
Fat Read total fat per 100g and the reference used for any reduced-fat claim. The NHS food-label guide describes 3g or less per 100g as low fat and more than 17.5g as high fat. I want to compare crisps on the same basis, rather than assuming a smaller bag or a reduced-fat claim means a product is low fat.
Salt Compare salt per 100g alongside fat. The NHS guide describes 0.3g or less per 100g as low salt and more than 1.5g as high salt. Lower fat is not my only consideration when I put several snacks on the table.
Ingredients Check the exact flavour’s ingredients and precautionary allergen statements, including any milk, gluten-containing cereals, soya, mustard or sulphites declarations. Guests need to be able to identify what is in each crisp, especially if I serve them outside their original packs.
Pack format Check the net weight and any stated serving size. Use per-pack figures to plan portions, not to compare products with different pack weights. Individual bags would keep labels with each portion; for a sharing bag, I can retain its packaging beside the serving bowl.

Common buying mistakes

  • Reading “reduced fat” as “low fat”

    A reduced-fat claim compares a product with a reference food. Walkers lists 13g fat per 100g for Oven Baked Sea Salt, above the NHS low-fat guide of 3g or less per 100g.

    Use the claim as a starting point, then compare the shortlisted products’ total fat per 100g.

  • Comparing only the figures for one bag

    A 17g bag and an 80g sharing bag contain different amounts of food, so their per-pack figures do not provide a like-for-like nutrition comparison.

    Compare per 100g first; use bag size to decide how you will serve the crisps.

  • Assuming plain or vegan means reduced fat

    Seabrook lists 30.4g fat per 100g for Sea Salted potato crisps, and REAL lists 30.0g per 100g for Sea Salt. Dietary descriptions and fat content answer different questions.

    Check both the dietary declaration and the nutrition panel on the exact product.

  • Losing the labels when filling shared bowls

    Some of the Walkers, Tyrrells and Seabrook products discussed here contain or may contain allergens. Guests cannot check those statements from an unlabelled bowl.

    Keep each original pack available or place its label beside its bowl, and avoid mixing products when guests need to identify ingredients.

Relevant brand references

These figures describe particular products, not every crisp made by each brand.

Walkers

Oven Baked Sea Salt is a baked potato-crisp reference sold in 22g portions.

  • Walkers claims 50% less fat than regular potato crisps. Its product information lists 13g fat and 0.85g salt per 100g for Oven Baked Sea Salt.
  • That fat figure is above the NHS low-fat guide of 3g or less per 100g. Check the pack’s precautionary allergen statements.

Tyrrells

Sour Cream & Onion Lentil Crisps offer a lentil-based sharing-bag format.

  • Tyrrells claims this product has 30% less fat than standard potato crisps on average; it lists 19g fat, 0.76g salt and 7.3g fibre per 100g.
  • The flavour contains milk ingredients and may contain soya and gluten.

Seabrook

The product type matters: Sour Cream & Chive Lentil Hoops are baked snacks in 17g bags, while Sea Salted is a potato crisp.

  • Seabrook lists 2.6g fat per 17g bag for its Sour Cream & Chive Lentil Hoops.
  • Its Sea Salted potato crisps list 30.4g fat per 100g. The lentil hoops may contain milk, soya and sulphites.

McCoy's

Salted Flavour is a ridged potato-crisp reference rather than a reduced-fat example.

  • McCoy's lists 32g fat and 1.3g salt per 100g for this product, which may contain milk, soya, gluten and mustard.

REAL Hand Cooked Crisps

Sea Salt is a hand-cooked potato crisp listed by REAL as suitable for vegetarians and vegans.

  • REAL lists 30.0g fat and 1.3g salt per 100g for Sea Salt. Its vegan description does not make it a reduced-fat option.

Crisp options on Joybuy

These are individually packed crisp options and a lentil-chip sharing bag to consider for a street-party table. Check each exact flavour’s nutrition and allergen label against your priorities.

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Six 22g bags offer individual portions for a street-party table. Check the nutrition and allergen information for each flavour in the variety pack.

View on Joybuy
Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

Six 22g bags provide a single-flavour, individually packed option. Check this Cheese & Onion variant’s fat, salt and allergen declarations rather than applying figures from another flavour.

View on Joybuy
PopChips Sour Cream & Onion, 5 x 17g

PopChips Sour Cream & Onion, 5 x 17g

Five 17g bags are another individual-pack format. Compare the exact product’s fat and salt per 100g with other options, and check its milk and precautionary allergen statements before serving.

View on Joybuy
Eat Real Sea Salt Lentil Chips, 95g

Eat Real Sea Salt Lentil Chips, 95g

This 95g lentil-chip bag offers a sharing format rather than individual portions. Lentils alone do not establish a reduced-fat claim or dietary suitability: check the exact pack’s fat, salt, ingredients and allergen statements.

View on Joybuy

Frequently asked questions

Does “reduced fat” mean crisps are low fat?

No. A reduced-fat claim compares a product with a stated reference food. The NHS food-label guide describes 3g fat or less per 100g as low fat; Walkers Oven Baked Sea Salt lists 13g per 100g despite its 50%-less-fat claim against regular potato crisps.

How can I compare different-sized crisp bags?

Compare the nutrition figures per 100g first, then use the net weight and any per-pack figures to plan serving. A manufacturer’s stated portion may differ from the amount a guest eats.

What should I do about allergens in shared bowls?

Check the ingredients and precautionary allergen statements for each exact flavour, and keep its original pack available beside the bowl. Some crisps discussed here contain or may contain milk, gluten-containing cereals, soya, mustard or sulphites; reduced-fat and dietary descriptions do not replace an allergen check.

Do HFSS promotion rules prevent a private street-party host from buying crisps?

The Department of Health & Social Care’s England guidance concerns restrictions on specified promotions by businesses operating in and selling to England, not a ban on purchases by private hosts. Its location restrictions took effect on 1 October 2022 and its volume-price-promotion restrictions on 1 October 2025; whether a particular product falls within those rules depends on the applicable criteria.