Who is each option for?

Shoppers comparing fat content

If the amount of fat matters more than tub size, use the per-100g figure. Marks & Spencer lists 1.1g fat per 100g for its Low Fat Birthday Cake Ice Cream; Sainsbury’s lists 4.3g per 100g for Wall’s Soft Scoop Vanilla Light, despite its relative fat-reduction claim.

Households sharing dessert

Wall’s Soft Scoop Vanilla Light comes in a 1.8L tub, according to Sainsbury’s. Consider how many servings you expect to use and whether the tub will fit in your freezer.

Shoppers checking allergens

A lighter-sounding name does not answer an allergen question. Check the ingredients, highlighted allergens and precautionary statements on the current pack before serving.

What should you compare?

Start with the nutrition figures on a common basis, then choose a pack and serving format that suit the evening.

PriorityWhat to checkYour needs
Fat and claims Compare fat and saturates per 100g. Read a percentage reduction alongside the nutrition table and its stated comparison. I want to know the amount in the dessert, not just how it compares with another product. Marks & Spencer lists 1.1g fat per 100g for its Low Fat Birthday Cake Ice Cream; Sainsbury’s lists 4.3g per 100g for Wall’s Soft Scoop Vanilla Light.
Serving and pack Check the stated serving size, total pack size and freezer space. Compare per-100g figures before comparing differently sized servings. For several diners, a sharing tub may be useful; for a smaller occasion, I would rather choose a pack I expect to use.
Ingredients and storage Read the current ingredients, allergen statements and frozen-storage instructions on the pack. If someone eating dessert has an allergy, the current pack matters more than a familiar brand name or a lighter-sounding label.
How it is served Decide whether the frozen dessert will be served alone or with pudding, sauce or other additions. Check those additions separately. On a busy evening, I may want something ready to serve, but the tub’s nutrition figures describe its contents, not the whole assembled pudding.

Common buying mistakes

  • Treating “30% less fat” as an absolute fat figure

    Sainsbury’s describes Wall’s Soft Scoop Vanilla Light as containing 30% less fat than similar ice cream products, while listing 4.3g fat per 100g. The percentage alone cannot tell you its fat content.

    Compare fat, saturates, sugars and energy using the same per-100g basis, then consider the serving you plan to dish up.

  • Looking only at a stated serving

    A serving figure may not match the amount you put in a bowl, particularly when using a large tub more than once.

    Check both the per-100g values and the stated serving size, and choose a pack that suits the number of diners.

  • Assuming a lighter label answers allergen questions

    Fat-related wording says nothing about whether a particular dessert is suitable for someone with an allergy.

    Read the current pack’s ingredients, highlighted allergens and precautionary statements before serving.

  • Including toppings in the tub’s nutrition figures

    The figures for a frozen dessert do not describe sauce, cream or a separate pudding served with it.

    Consider those additions separately when comparing the dessert you intend to serve.

Brand and product references

These examples illustrate different labels and pack formats; the details apply to the named products, not every dessert from each brand.

M&S Food

Its Low Fat Birthday Cake Ice Cream is an example to check when the stated fat content is the deciding factor.

  • Marks & Spencer lists 1.1g fat, 18.1g sugars and 120kcal per 100g.
  • Check the current pack for ingredients, allergens and storage instructions before serving.

Wall’s

Soft Scoop Vanilla Light offers a 1.8L tub for households considering shared or repeated servings, according to Sainsbury’s.

  • Sainsbury’s describes it as containing 30% less fat than similar ice cream products.
  • The same listing gives 4.3g fat and 3.9g saturates per 100g; compare those figures rather than relying on the relative claim alone.

Carte D’Or

Waitrose lists Madagascan Vanilla Light as another vanilla frozen-dessert option with a relative fat-reduction claim.

  • The Waitrose listing states that it contains 30% less fat than similar ice cream products.
  • Use the current pack’s nutrition table and serving information to decide whether it meets your needs.

Frozen dessert options on Joybuy

These options include individually portioned ice lollies and frozen dessert tubs. Compare their current labels if fat content, serving size or allergens will determine your choice.

Wall’s Calippo Mini Orange and Lemon-Lime ice lollies, five 80ml portions

Wall’s Calippo Mini Orange & Lemon-Lime Ice Lollies, 5 × 80ml

Five individually portioned lollies offer an alternative to scooping from a tub after dinner. Check the current nutrition and allergen information when comparing them with ice cream.

View on Joybuy
Applied Nutrition Protein Salted Caramel Ice Cream, 480ml

Applied Nutrition Protein Salted Caramel Ice Cream, 480ml

This salted-caramel tub may suit an occasion when you want to dish up individual bowls. Compare its current per-100g nutrition and allergen label with other tubs rather than assuming what “Protein” means for its fat content.

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XO ICE Protein Bubble Tea Gelato, 473ml

XO ICE Protein Bubble Tea Gelato, 473ml

This bubble-tea-flavoured gelato is a tub option for serving dessert after dinner. Check the current fat figure per 100g, serving information and allergens before comparing it with other frozen desserts.

View on Joybuy
XO ICE Mango and Coconut Plant-Based Gelato, 473ml

XO ICE Mango & Coconut Plant-Based Gelato, 473ml

This plant-based mango and coconut gelato offers another tub format for a weeknight pudding. Plant-based wording does not establish its fat content or allergen suitability; check both on the current pack.

View on Joybuy

Frequently asked questions

Does “30% less fat” mean a frozen dessert is low in fat?

No: it describes a reduction against a comparison product, not the amount of fat in the dessert. Sainsbury’s makes that relative claim for Wall’s Soft Scoop Vanilla Light and lists 4.3g fat per 100g; Marks & Spencer lists 1.1g per 100g for its Low Fat Birthday Cake Ice Cream. Read the nutrition figures when deciding between them.

What matters most when choosing dessert for several people?

Check how many servings you expect to dish up, the pack size and the space available in your freezer. For nutrition comparisons, use a common per-100g basis before looking at the stated serving size; Wall’s Soft Scoop Vanilla Light, for example, is listed by Sainsbury’s in a 1.8L tub.

Should I check allergens when buying a familiar brand?

Yes. Read the ingredients, highlighted allergens and precautionary statements on the current pack before serving, even if you have bought that brand before.

Can I refreeze a melted ice cream dessert?

Follow the instruction for the specific product rather than assuming it can be refrozen. Marks & Spencer’s Low Fat Birthday Cake Ice Cream instructions say to keep it frozen at −18°C and not to refreeze it.