Top-up shoppers looking for reduced-fat crisps
If you want potato crisps for a small shop, a stated reduced-fat comparison gives you something more specific to check than the word “baked” alone.
Who is this for?
Shoppers comparing pack labels
If fat is only one part of your choice, compare the per-100g figures, the quantity in the pack, salt and the exact flavour’s ingredients.
Shoppers open to a different snack base
If potato crisps are not essential, lentil crisps are another savoury-snack option. Check the product’s own nutrition information rather than assuming a different base means less fat.
What should you check?
Start with the fat claim and the per-100g figure so that you know what is being compared. Then check the details that change your choice of flavour or pack.
| Priority | What to check | Your needs |
|---|---|---|
| Fat claim | Read the comparison claim and fat per 100g together. Walkers UK states 50% less fat than regular potato crisps for the cited Baked flavours, which each list 13g fat per 100g. The UK low-fat claim condition for solids is no more than 3g per 100g. | I want a potato crisp with a stated reduced-fat comparison, without mistaking that claim for “low fat”. |
| Salt | Compare salt per 100g on the exact flavours. Walkers UK lists 0.85g for Baked Sea Salt, 0.88g for Salt & Vinegar and 0.89g for Cheese & Onion. Salt does not follow automatically from a fat claim. | Fat is my starting point, but I also want to see how the flavours differ on salt. |
| Ingredients and allergens | Read the ingredient and allergen statements for the flavour you will buy. Walkers UK lists barley malt vinegar extract and lactose from milk for Baked Salt & Vinegar, and milk-derived ingredients for Cheese & Onion. | For an allergy-related purchase, I need the declaration on the exact pack, not an assumption about the whole range. |
| Pack quantity | Use per-100g figures to compare products, then check the per-serving values and pack quantity for what you plan to eat. The Joybuy Walkers Baked packs below contain six 22g bags. | A multipack may suit my top-up shop, but I want to know the quantity in each bag. |
| Snack base | Check whether the product is potato-based or a different type of crisp. Tyrrells lists 19–20g fat per 100g for its cited Lentil Crisps; its lower-fat comparison with standard potato crisps is the brand’s own claim. | If I specifically want potato crisps, a lentil crisp is not the same purchase, whatever its fat comparison says. |
Common buying mistakes
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Treating “reduced fat” as “low fat”
Walkers UK lists 13g fat per 100g for the cited Baked flavours. That is above the UK low-fat claim condition of no more than 3g per 100g for solid foods, as set out on legislation.gov.uk.
Read the comparison claim alongside the nutrition table, then compare products using the same per-100g measure.
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Skipping the salt figure
Even the three cited Walkers Baked flavours have different listed salt values: 0.85g, 0.88g and 0.89g per 100g, according to Walkers UK.
Check salt separately on the flavour you choose, using per-100g values for comparisons and the pack quantity for the amount you intend to eat.
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Assuming every flavour has the same allergens
Seasonings differ. Walkers UK lists milk-derived ingredients in the cited Cheese & Onion flavour and barley malt vinegar extract and lactose from milk in Salt & Vinegar.
For an allergy-related purchase, check the ingredient, allergen and precautionary statements on the exact pack at the time of purchase.
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Picking lentil crisps when you wanted potato crisps
Tyrrells Lentil Crisps are a different type of savoury snack, so the brand’s fat comparison does not make them a potato-crisp option.
Decide whether potato is part of your requirement before comparing lentil crisps with potato-based choices.
Relevant brand references
These examples help distinguish reduced-fat potato crisps from conventional potato crisps and non-potato alternatives; they do not describe every product made by each brand.
Walkers
Walkers UK provides a stated reduced-fat comparison for the cited Baked Sea Salt, Salt & Vinegar and Cheese & Onion potato-based crisps.
- Each cited flavour lists 13g fat per 100g and carries the brand’s 50%-less-fat comparison with regular potato crisps.
- Salt values and ingredients differ by flavour. The cited products do not meet the UK low-fat claim condition for solids.
Tyrrells
The cited Lentil Crisps provide a non-potato savoury-snack comparison for shoppers willing to change snack base.
- Tyrrells lists 19–20g fat per 100g for the cited lentil varieties and describes them as 30% lower in fat than standard potato crisps on average, based on the brand’s comparison.
- They are lentil crisps, not reduced-fat potato crisps; the brand comparison is not a ranking of current products.
Seabrook
Seabrook Sea Salted is a conventional potato-crisp example for a product-specific nutrition comparison.
- Seabrook Crisps lists 30.4g fat and 1.3g salt per 100g for this Sea Salted product, allowing a direct label comparison with the cited Walkers Baked Sea Salt figures.
- Those figures describe this Seabrook product, not every Seabrook flavour or a reduced-fat Seabrook range.
Walkers Baked options on Joybuy
These potato-based Baked multipacks suit a choice between several flavours and a dedicated Cheese & Onion pack. Check the listing and the pack for the exact flavour information you need.
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Walkers Oven Baked Variety Pack, 6 x 22g
Choose this pack if you want Sea Salt, Salt & Vinegar and Cheese & Onion rather than six bags of one flavour.
Walkers UK states that the cited Baked flavours have 50% less fat than regular potato crisps and lists 13g fat per 100g for each. Salt and allergen information differ by flavour; check each bag’s declaration if either matters to your choice.
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Walkers Oven Baked Cheese & Onion, 6 x 22g
Choose this pack if you want the cited Cheese & Onion flavour in every bag.
Walkers UK states that this Baked flavour has 50% less fat than regular potato crisps and lists 13g fat and 0.89g salt per 100g. Its ingredients include milk-derived components; check the full statement on the pack for an allergy-related purchase.
Frequently asked questions
Does “50% less fat” mean these crisps are low fat?
No. Walkers UK lists 13g fat per 100g for the cited Baked flavours, while the UK condition for a low-fat claim on solid foods is no more than 3g per 100g, as set out on legislation.gov.uk. The 50% figure is a comparison with regular potato crisps.
Which cited Walkers Baked flavour lists the least salt?
Among the three cited flavours, Walkers UK lists Sea Salt at 0.85g salt per 100g, Salt & Vinegar at 0.88g and Cheese & Onion at 0.89g. Check the pack you buy for its current values.
Can the flavour name tell me whether a crisp contains an allergen?
No. Walkers UK lists milk-derived ingredients for the cited Cheese & Onion flavour and barley malt vinegar extract and lactose from milk for Salt & Vinegar. Read the full ingredient and allergen statements on the exact pack.
Are Tyrrells Lentil Crisps reduced-fat potato crisps?
No. They are lentil crisps, not potato crisps. Tyrrells describes its cited varieties as 30% lower in fat than standard potato crisps on average, based on its own comparison; consider them only if a different snack base meets your needs.