Who is this choice for?

Office workers looking to reduce fat

A single crisp pack can sit alongside a sandwich or salad. If reduced fat is the aim, check the comparison stated on the pack and the amount of fat in the portion you will eat.

People planning the whole lunch

If the lunch also includes cheese, cured meat or sauces, compare salt as well as fat. Per-pack figures help with the portion; per-100g figures help compare different crisps.

Shoppers checking dietary suitability

Vegetarian, vegan, gluten-free and allergen information can differ by flavour. Check the ingredients and precautionary allergen statement on the pack you choose.

What should you check?

Start with the fat claim and per-100g panel, then check what one inner pack contributes to your lunch. Salt and allergen information need their own checks; a reduced-fat message does not answer either question.

Priority What to check Your needs
Fat comparison Check what a reduced-fat claim compares with, then compare fat per 100g across flavours and pack sizes. Walkers states that Oven Baked Sea Salt has 50% less fat than regular potato crisps; its listed figure is 13g per 100g. I want a stated reduction compared with regular potato crisps, rather than relying on a flavour name or the appearance of the pack.
Portion size Check the weight of one inner bag and its per-pack figures. Walkers lists 2.8g fat, 96 kcal and 0.19g salt for a 22g Oven Baked Sea Salt pack. Use per-100g figures to compare bags of different sizes. One inner bag is what I plan to put in my lunch, so I want figures for that amount rather than for the whole multipack.
Salt Read the salt figure separately from fat, using the same per-pack or per-100g basis when comparing products. NHS guidance advises adults to have no more than 6g of salt a day. If my lunch already includes salty fillings or sauces, I want to know what the crisps add.
Ingredients and allergens Check the exact flavour’s ingredients, dietary labels and precautionary allergen statement. Walkers Oven Baked Sea Salt says it may contain milk, wheat, gluten, barley, soya, celery and mustard. For a dietary restriction, a sea-salt flavour or a familiar brand name is not enough to establish suitability.

Common buying mistakes

  • Reading “reduced fat” as “low fat”

    Walkers lists 13g fat per 100g for Oven Baked Sea Salt, despite its stated reduction against regular potato crisps. NHS food-label guidance describes low fat as 3g fat or less per 100g for a solid food.

    If low-fat classification matters to your choice, use the per-100g figure rather than the relative claim alone.

  • Treating “lightly salted” as a fat claim

    KETTLE Chips lists 29.5g fat per 100g for Lightly Salted. The flavour name does not describe its fat content.

    Read the fat and salt rows separately on the nutrition panel.

  • Comparing one bag with another without checking size

    A per-bag figure depends on how much is in the bag, so it cannot by itself show which crisp has less fat or salt for an equal quantity.

    Compare per 100g first, then check the weight and nutrition of the individual pack you intend to eat.

  • Assuming a plain flavour has no allergen warning

    Walkers Oven Baked Sea Salt carries precautionary information for several allergens, including milk, wheat and soya.

    Read the ingredient and allergen statement on the exact pack, particularly if you are changing flavour.

Brand references

These brands offer different crisp styles and flavours. Check the individual product rather than assuming a brand-wide reduced-fat claim.

Walkers

Walkers Oven Baked Sea Salt is a potato-based option with a stated comparison against regular potato crisps and a 22g inner pack.

  • Walkers lists 2.8g fat, 96 kcal and 0.19g salt per 22g Sea Salt pack.
  • Its 13g fat per 100g is above the NHS low-fat guideline of 3g or less per 100g. Check the flavour-specific allergen statement.

Tyrrells

Tyrrells sells potato crisps and a separate lentil-crisp range.

  • Tyrrells states that its lentil crisps have 30% less fat than standard potato crisps on average.
  • Lentil crisps are not potato crisps; check the nutrition and ingredients of the particular flavour.

KETTLE Chips

KETTLE Chips Lightly Salted is a hand-cooked potato crisp labelled gluten-free, vegan and vegetarian.

  • KETTLE Chips lists 0.7g salt per 100g for Lightly Salted.
  • The same product lists 29.5g fat per 100g; “Lightly Salted” is not a reduced-fat claim.

Seabrook

Seabrook Sea Salted is a crinkle-cut potato crisp labelled gluten-free, vegetarian and vegan.

  • Seabrook provides per-100g nutrition for this flavour, allowing a comparison across bag sizes.
  • Sea Salted lists 30.4g fat and 1.3g salt per 100g; do not treat its dietary labels as reduced-fat information.

Pipers

Pipers offers flavour-led potato crisps, including varieties made with English cider vinegar or Welsh sea salt.

  • The named flavours help narrow the choice if flavour is your starting point.
  • Check the fat, salt and pack size of the particular flavour before choosing it for a reduced-fat lunch.

REAL Crisps

REAL Crisps offers a hand-cooked crisp range with several flavours.

  • REAL Crisps states that its range is vegetarian and gluten-free, with no added MSG.
  • Check the chosen flavour’s allergen statement and nutrition panel separately.

Joybuy product options

These Walkers Oven Baked multipacks offer individual 22g bags for an office packed lunch. Choose the flavour you want, then check that pack’s nutrition and allergen information rather than applying Sea Salt figures to every variety.

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Six individual 22g bags provide a defined crisp portion for a packed lunch. The variety pack includes Sea Salt, Cheese & Onion and Salt & Vinegar; check each flavour’s nutrition and allergen statement, particularly if milk or barley is a concern.

View on Joybuy
Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

This multipack contains six individual 22g Cheese & Onion bags for packed lunches. The flavour contains milk; check the pack for its full ingredient and precautionary allergen information, and confirm dietary suitability if needed.

View on Joybuy

Frequently asked questions

Does “50% less fat” mean Walkers Oven Baked Sea Salt is low fat?

No. Walkers states that Oven Baked Sea Salt has 50% less fat than regular potato crisps, but lists 13g fat per 100g. NHS food-label guidance describes a solid food as low in fat at 3g or less per 100g. The relative reduction and the low-fat guideline answer different questions.

Should I compare crisps per pack or per 100g?

Use both: per 100g lets you compare products with different bag sizes, while per-pack figures describe the amount in the bag you plan to eat. Walkers lists 96 kcal, 2.8g fat and 0.19g salt for a 22g Oven Baked Sea Salt pack. Check the actual inner-pack weight rather than assuming every multipack portion is the same.

Does salt still matter when choosing reduced-fat crisps?

Yes; a fat claim does not describe salt. Walkers lists 0.19g salt per 22g Oven Baked Sea Salt pack. If the rest of your lunch includes salty ingredients, check its other labels too; NHS guidance advises adults to have no more than 6g of salt a day.

Are reduced-fat crisps automatically suitable for restricted diets?

No. Walkers Oven Baked Sea Salt is labelled suitable for vegetarians but says it may contain milk, wheat, gluten, barley, soya, celery and mustard. Ingredients and precautionary statements can differ by flavour, so read the exact pack when vegetarian, vegan, gluten-free or allergen suitability affects your choice.