Who is shopping for these crisps?

Students stocking a first cupboard

Individually portioned bags may suit a move-in shop. Look for a reduced-fat claim on the particular crisps you choose rather than relying on the brand name.

Shoppers comparing fat and salt

If both figures matter to you, read them separately: a reduced-fat claim does not establish the salt content, and a reduced-salt claim does not establish the fat content.

Shoppers checking ingredients or allergens

Check the selected flavour and current pack. Walkers Oven Baked Cheese & Onion contains milk and carries precautionary allergen information.

What should you compare on the pack?

Check the fat claim against the nutrition panel first, then compare bags on the same per-100g basis before considering the portion you would eat.

PriorityWhat to checkYour needs
Reduced-fat claim Read the claim on the exact product and its stated comparison. Compare fat per 100g; baked or roasted wording alone does not give a fat figure. I want to identify a reduced-fat crisp without assuming every product from the same brand has the same claim.
Fat and salt Read fat and salt per 100g and per bag. Use traffic-light labelling, where shown, to compare the labelled nutrients. I want to check salt as well as fat. In the Food Standards Agency and Ipsos Northern Ireland’s 2024 tracker, approximately 49% of 611 Northern Ireland adults interviewed between 16 September and 23 November 2024 said they actively used traffic-light labelling when shopping for food; that figure does not describe students specifically.
Bag size Compare nutrition per 100g before comparing per-bag figures. Check the weight and number of bags in a multipack. For a move-in cupboard, individually portioned bags may be more useful to me than one larger pack.
Ingredients Read the selected flavour’s ingredient list and allergen declaration on the current pack. Check each flavour separately in a variety pack. When sharing snacks or shopping for a dietary requirement, I need to know what is in each bag, not just what the multipack is called.

Which label shortcuts can mislead?

  • Reading “lightly salted” as “reduced fat”

    Walkers lists 45% less salt for its Lightly Salted crisps, alongside 31g fat per 100g. Its separate Oven Baked Cheese & Onion product lists 13g fat per 100g, according to Walkers UK.

    If fat reduction is your aim, look for an explicit claim on the chosen product and compare its fat figure. Check salt separately.

  • Comparing only the calories on the bag

    A per-bag figure also reflects the bag’s size. Walkers Oven Baked Cheese & Onion comes in 22g bags, while the listed M&S Reduced Fat Ready Salted pack is 40g.

    Compare the nutrition panels per 100g first, then check the figures for the portion you plan to eat.

  • Skipping allergens because the crisps are reduced fat

    Walkers Oven Baked Cheese & Onion contains milk and carries precautionary allergen statements. A fat-reduction claim says nothing about its ingredients.

    Read the current pack for the exact flavour, particularly when buying a variety pack for shared accommodation.

Which brands are useful reference points?

Walkers

Walkers has an Oven Baked range with a stated fat-reduction claim and a separate Lightly Salted product with a salt-reduction claim.

  • Walkers UK lists 13g fat and 0.89g salt per 100g for Oven Baked Cheese & Onion and states that it has 50% less fat than regular potato crisps.
  • Lightly Salted lists 31g fat per 100g; its reduced-salt claim should not be read as a reduced-fat claim.

Simply Roasted

Simply Roasted describes its sliced-potato crisps as roasted rather than fried.

  • The manufacturer states that the range has 50% less fat than the average fried crisp.
  • Check the chosen flavour’s pack for its nutrition and allergen information before comparing it with another product.

M&S

M&S offers a Reduced Fat Ready Salted product with a stated 30% less-fat claim.

  • Marks & Spencer lists 21.3g fat and 0.88g salt per 100g for this product.
  • Check the current pack when buying, as M&S notes that product information can change.

Tyrrells

Tyrrells Lightly Sea Salted is a point of comparison if you are considering a plain sea-salt flavour.

  • Tyrrells lists potatoes, sunflower oil and sea salt as its ingredients.
  • Its nutrition panel lists 29.3g fat per 100g; do not treat “lightly sea salted” as a fat-reduction claim.

Pipers

Pipers describes potato crisps seasoned with flavourings.

  • If reduced fat is your requirement, check the exact Pipers product’s pack for a relevant claim and nutrition figures.

Joybuy reduced-fat multipacks

These Walkers Oven Baked multipacks offer individually portioned bags for a student move-in shop. Choose between a variety pack and Cheese & Onion, checking the allergens for the bags you select.

Walkers Oven Baked Variety Pack Crisps, six 22g bags

Walkers Oven Baked Variety Pack Crisps, 6 x 22g

Six individually portioned bags provide a choice of flavours for cupboard snacks. Check the ingredients and allergens for each flavour in the pack.

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Walkers Oven Baked Cheese and Onion Crisps, six 22g bags

Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g

The six 22g bags suit individually portioned stocking. Walkers states that this product has 50% less fat than regular potato crisps and lists 13g fat and 0.89g salt per 100g. It contains milk; check the current pack for its full allergen declaration.

View on Joybuy

Common questions about reduced-fat crisps

Does reduced fat also mean less salt?

No. Walkers UK lists 13g fat and 0.89g salt per 100g for Oven Baked Cheese & Onion, while its separate Lightly Salted product has a 45% less-salt claim and lists 31g fat per 100g. Check both nutrients on the product you choose.

What is the fairest way to compare different bag sizes?

Compare fat, salt and calories per 100g first, then read the per-bag figures for the portion you intend to eat. A smaller bag’s totals do not, by themselves, show that its recipe contains less fat.

How should I read the salt figure on a bag of crisps?

Read the per-bag figure alongside the rest of your food choices. The NHS says its limit of 6g salt a day for adults includes salt already present in packaged foods.

How do I check a flavour for allergens?

Read the ingredient and allergen declaration on the current pack for that exact flavour. Walkers Oven Baked Cheese & Onion contains milk and carries precautionary allergen information, so a multipack name alone is not enough for this check.