For a weekly shop focused on less fat, Walkers Oven Baked Sea Salt and Cheese & Onion are two options to compare: Walkers UK lists 13g fat per 100g for each and claims they contain 50% less fat than regular potato crisps. Check salt, the portion you expect to eat and the exact flavour’s ingredients separately; if salt matters more than fat, Tyrrells Naked lists 0.06g salt but 29.5g fat per 100g.
Who is this choice for?
Weekly shoppers comparing fat
If reducing total fat is the reason for changing crisps, compare the figures per 100g before considering pack size or flavour. Walkers UK lists 13g fat per 100g for both Oven Baked Sea Salt and Cheese & Onion; salt and ingredients still need a separate check.
Shoppers focused on salt
A no-salt flavour may fit a different priority from a reduced-fat one. Tyrrells lists 0.06g salt and 29.5g fat per 100g for Naked, so its salt figure does not make it a substitute for choosing less fat.
Households checking dietary suitability
Check the current pack for every flavour the household will eat. Ingredients, suitability statements and precautionary allergen wording can differ between products, including flavours from the same brand.
What should you compare?
Start with the per-100g panel to compare products on the same basis. Then look at the stated serving and the ingredients for the particular pack you plan to buy.
| Priority | What to check | Your needs |
| Total fat |
Compare fat per 100g, not just a reduced-fat claim. Walkers UK lists 13g per 100g for its Oven Baked Sea Salt and Cheese & Onion products; its 50% less-fat comparison is the manufacturer’s claim against regular potato crisps. |
I want a lower-fat crisp, so I’ll read the nutrition panel as well as the pack front. In a 2024 Food Standards Agency and Ipsos Northern Ireland survey of 611 Northern Ireland adults, 49% said they actively used traffic-light labelling when shopping for food; that figure is about food-label use, not crisp preferences. |
| Salt |
Read salt per 100g independently of fat. Walkers UK lists 0.85g for Oven Baked Sea Salt and 0.89g for Cheese & Onion; Tyrrells lists 0.06g for Naked, alongside 29.5g fat per 100g. |
If salt is my main concern, I need to compare its figure directly rather than assume a reduced-fat crisp also has less salt. |
| Portions |
Use per-100g figures for comparison, then check the stated serving and pack format against the amount you expect to eat. Tyrrells lists its 150g Naked bag as five 30g servings. |
For a regular shop, I want a pack format that works with the portions we intend to serve, whether that is a multipack or a sharing bag. |
| Ingredients |
Read the exact flavour’s ingredients, dietary-suitability statements and precautionary allergen wording on the current pack. Do not extend one flavour’s declarations to a whole range. |
Everyone eating the crisps needs a flavour that fits their ingredient and allergen requirements, not just a suitable-sounding brand name. |
Common shopping mistakes
-
Reading “reduced fat” as the whole nutrition picture
Walkers UK lists 0.85g salt per 100g for Oven Baked Sea Salt despite its less-fat claim. The claim alone does not describe the product’s salt or the amount you will eat.
Compare fat, saturated fat, salt and calories on the per-100g panel, then look at the figures for your intended portion.
-
Swapping a fat priority for a salt priority
Tyrrells Naked lists 0.06g salt but 29.5g fat per 100g. Walkers UK lists 13g fat per 100g for its two Oven Baked flavours, with higher declared salt than Tyrrells Naked.
Decide which figure matters for this purchase and compare that nutrient across the products first.
-
Assuming every flavour has the same ingredients
A suitability statement for one crisp does not establish the ingredients or allergen wording of another flavour.
Read the ingredient list and allergen statement on each exact pack, particularly when buying several flavours for one household.
-
Overlooking the serving in a sharing bag
A bag can contain several stated servings: Tyrrells describes its 150g Naked bag as five 30g servings. Per-serving figures are less useful if you expect to eat a different amount.
Compare products per 100g first, then use the pack’s serving information to assess your planned portion.
Relevant brand references
These examples show why a familiar crisp brand is not, by itself, a reduced-fat choice: compare the exact product and flavour.
Walkers
Walkers UK claims its Oven Baked Sea Salt and Cheese & Onion products contain 50% less fat than regular potato crisps and lists 13g fat per 100g for each.
- Both flavours have declared per-100g fat and salt figures for comparison.
- Their reduced-fat claim does not settle salt or ingredient suitability; check the chosen flavour.
Tyrrells
Tyrrells Naked provides a different comparison when salt, rather than fat, is the main consideration.
- Tyrrells lists 0.06g salt per 100g for Naked.
- The same product lists 29.5g fat per 100g.
KETTLE Chips
KETTLE describes its Lightly Salted product as gluten-free and suitable for vegans and vegetarians.
- The named product has a stated dietary-suitability declaration.
- KETTLE lists 29.5g fat per 100g for Lightly Salted, so its name should not be read as a reduced-fat claim.
Seabrook
Seabrook describes its Sea Salted crisps as gluten-free and suitable for vegetarians and vegans.
- The product has stated suitability and per-100g nutrition information.
- Seabrook lists 30.4g fat and 1.3g salt per 100g for Sea Salted.
Pipers
Pipers describes its crisps as flavour-led, with distinctive seasonings.
- The range may be worth considering when a particular flavour is the reason for the purchase.
- If less fat is the priority, compare the current pack’s per-100g panel and any claim for the exact flavour.
REAL Hand Cooked Crisps
REAL describes its range as vegetarian and gluten-free; its Sea Salt product has a published nutrition panel.
- The brand states its range-wide vegetarian and gluten-free positioning.
- REAL lists 30.0g fat and 1.3g salt per 100g for Sea Salt, so check the exact product when shopping primarily for less fat.
Reduced-fat options on Joybuy
These Walkers Oven Baked multipacks offer a variety pack or a single-flavour Cheese & Onion pack for the weekly shop. Check each pack’s nutrition and ingredients before choosing.
No image available
Walkers Oven Baked Variety Pack Crisps, 6 x 22g
The 6 x 22g variety pack is an option when the weekly shop calls for more than one flavour. Check the nutrition panel and ingredient statement for each flavour in the pack rather than applying one flavour’s figures to them all.
View on Joybuy
No image available
Walkers Oven Baked Cheese & Onion Crisps, 6 x 22g
This 6 x 22g multipack keeps to one flavour for the weekly shop. Walkers UK lists 13g fat and 0.89g salt per 100g for Oven Baked Cheese & Onion and claims 50% less fat than regular potato crisps. Check the pack’s current ingredients and allergen statement.
View on Joybuy
Frequently asked questions
Does “reduced fat” mean a crisp is low fat?
No. “Reduced fat” compares one product with another, while NHS food-label guidance describes a solid food with 3g fat or less per 100g as low fat. Walkers UK lists 13g per 100g for Oven Baked Sea Salt and Cheese & Onion, alongside its claim of 50% less fat than regular potato crisps.
How do I compare crisps with different serving sizes?
Compare the per-100g figures first, then consider the amount you expect to eat. NHS food-label guidance notes that nutrition information is given per 100g and may also appear per portion; a stated portion need not match your own.
Should I choose reduced-fat crisps if salt is my priority?
Not necessarily: compare salt separately. Tyrrells lists 0.06g salt and 29.5g fat per 100g for Naked, while Walkers UK lists 0.85g salt and 13g fat per 100g for Oven Baked Sea Salt. The figures point to different choices depending on which nutrient you are comparing.
Can I assume every flavour from a brand has the same dietary suitability?
No. Check the ingredients, suitability declaration and precautionary allergen statement for the exact flavour and current pack. A statement for one product should not be carried over to another flavour.