Festival-goers comparing fat content
If lowering fat matters to you, compare the figures per 100g rather than relying on the word “baked”. An individual pack also makes it clear how much you are taking.
Who is choosing these crisps?
Hosts handing out individual snacks
Sealed multipacks let you give out crisps without dividing a sharing bag. Keep the packaging available so guests can check the ingredients and allergen statement for their flavour.
Buyers checking dietary requirements
Vegetarian, vegan and gluten-free descriptions answer different questions from an allergen statement. Check the exact product and flavour before serving it to someone with a dietary requirement.
What should you check before buying?
Start with the reason you are buying the crisps—fat content, serving format or dietary suitability—then compare the relevant details on the exact packs.
| Priority | What to check | Your needs |
|---|---|---|
| Fat content | Compare fat per 100g across flavours and pack sizes. Walkers UK lists 13g per 100g for Oven Baked Sea Salt; Kettle Chips lists 29.5g per 100g for Lightly Salted. Check the serving figure separately. | I’m choosing crisps partly to reduce fat, so I want the claim and nutrition panel to apply to the flavour I’ll serve. |
| Serving format | Check whether the pack contains sealed individual bags or one sharing bag, and note the weight of each portion. Walkers Oven Baked Sea Salt is offered as a 6 x 22g multipack. | For a group, individual bags would let me hand out portions without opening and dividing a larger pack. |
| Ingredients and allergens | Read the exact flavour’s ingredient list and allergen statement. Check vegetarian, vegan or gluten-free wording separately from any may-contain information. | Someone I’m serving may need to check a specific ingredient or allergen; a plain flavour or dietary label alone will not answer every question. |
| Promotions | Check the nutrition and allergen information before letting a promotion settle the choice. | A promotion could catch my eye, but the crisps still need to fit what I’m serving. In the Food Standards Agency and Ipsos Northern Ireland’s 2024 Making Food Better Tracker Survey, conducted from September to November with 611 interviews, 49% reported being more likely to buy chocolate confectionery, crisps and snacks when on promotion. |
Common buying mistakes
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Assuming baked means low fat
“Less fat” compares a product with another type of crisp; it does not describe every value on its nutrition panel. Walkers UK lists 13g fat per 100g for Oven Baked Sea Salt.
Compare fat, saturated fat, salt and energy per 100g, then look at the amount in the pack you plan to serve.
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Using a sharing bag for individual portions
A sharing bag still needs dividing if each guest is meant to receive a separate portion. The Walkers Oven Baked Sea Salt 6 x 22g format instead provides individual inner packs.
Choose sealed individual packs if that serving format matters, or decide how to divide a sharing bag before the event.
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Taking a dietary label as an allergy guarantee
Walkers Oven Baked Sea Salt is described as suitable for vegetarians, but its product information also carries may-contain allergen advice. Those statements address different needs.
Read the current label for every flavour and keep it available when serving others.
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Choosing a promotion before checking the pack
A promoted snack may not meet the fat-content, portion or allergen requirements that led you to consider it.
Settle those product checks first, then compare any promotions among suitable options.
Brand references for this choice
A brand’s range can contain different crisp styles, so use the specific product and flavour—not the brand name—as the basis for a nutrition or dietary comparison.
Walkers
Walkers Oven Baked Sea Salt provides a baked option with a stated comparison against regular potato crisps and an individual-pack format.
- Walkers UK states 50% less fat than regular potato crisps and lists 13g fat per 100g for Oven Baked Sea Salt.
- Check its ingredient and may-contain information rather than assuming vegetarian suitability covers allergy needs.
Kettle Chips
Kettle Lightly Salted is a conventional hand-cooked option to consider when a sharing format and sliced-potato crisps matter more than a reduced-fat claim.
- Kettle Chips lists potatoes, vegetable oils and sea salt for Lightly Salted, and describes it as suitable for vegans and vegetarians.
- Its nutrition panel lists 29.5g fat per 100g; “Lightly Salted” is not a reduced-fat claim.
Tyrrells
Tyrrells offers potato crisps as well as lentil crisps, but the products must not be treated as nutritionally interchangeable.
- Tyrrells lists potatoes and sunflower oil as the ingredients in its Naked potato crisps.
- Tyrrells’ 30% less-fat comparison concerns its lentil crisps, not the Naked potato crisps. Naked also carries a may-contain-milk statement.
Seabrook
Seabrook Sea Salted provides a plain-flavour, crinkle-cut potato-crisp reference.
- Seabrook describes Sea Salted as gluten-free and suitable for vegetarians and vegans.
- Seabrook lists 30.4g fat per 100g for Sea Salted, so this product should not be mistaken for a reduced-fat comparison.
Pipers
Pipers focuses on flavoured potato crisps; choose by the exact flavour’s product information if fat content or ingredients are decisive.
- Pipers describes its crisps as made with potatoes and sourced flavourings.
- Check the selected flavour’s nutrition and allergen information before comparing it with a reduced-fat product.
REAL Hand Cooked Crisps
REAL’s range information is useful for checking its stated dietary positioning, not for assuming a fat reduction.
- REAL states that its range is vegetarian and gluten-free.
- Those range statements do not establish the fat content or allergen details of a particular flavour; check its pack.
Joybuy crisp options
These Walkers Oven Baked multipacks offer individual 22g bags for handing out at a festival. Check each flavour’s current label before using it for a particular nutrition or dietary requirement.
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Walkers Oven Baked Variety Pack Crisps 6 x 22g
The six-pack format suits handing out individual bags rather than dividing a sharing bag. As this is a variety pack, check the nutrition, ingredients and allergen information for each flavour you intend to serve.
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Walkers Oven Baked Cheese & Onion Crisps 6 x 22g
Six 22g bags provide individual portions of one flavour for serving at an event. Check the Cheese & Onion pack’s own nutrition panel and allergen statement rather than applying figures or dietary information from the Sea Salt flavour.
Frequently asked questions
Does “50% less fat” mean a crisp is low fat?
No. Walkers UK’s statement for Oven Baked Sea Salt compares its fat content with regular potato crisps; it is not the same claim as “low fat”. The product lists 13g fat per 100g, so use its nutrition panel when comparing it with another pack.
When do reduced-fat packs make more sense than hand-cooked sharing crisps?
Choose individual reduced-fat packs when fat content and handing out sealed portions drive the decision. For a sharing bag of conventional sliced-potato crisps, Kettle Lightly Salted is a different fit: Kettle Chips lists 29.5g fat per 100g, compared with the 13g per 100g Walkers UK lists for Oven Baked Sea Salt.
Can I use a plain or vegetarian label to judge allergy suitability?
No. Check the exact product and flavour’s allergen statement. Walkers Oven Baked Sea Salt is described as suitable for vegetarians but also carries may-contain allergen advice; a dietary description does not replace that check.
How should I keep crisps before serving them at a festival?
Follow the storage instructions on the exact pack and leave individual bags sealed until serving. Joybuy’s information for Walkers Oven Baked Sea Salt says to store unopened packs in a cool, dry place.