Who might choose these snacks?

Match-night snackers counting portions

If you want to keep track of what you eat through a match, a per-cake calorie figure can help you plan a portion. Kallo lists 18 kcal per Organic Unsalted Thin, while Sainsbury's lists 29 kcal per plain cake; toppings and additional cakes change the total.

Savoury-snack shoppers comparing salt

A savoury flavour does not tell you how much salt is in a cake. Sainsbury's lists less than 0.01g per plain cake, whereas Snack a Jacks lists 0.26g per Salt & Vinegar cake. Compare the exact variants and your planned portion.

Shoppers checking dietary requirements

Read the ingredients and allergen statement for the particular pack. Kallo's Lightly Salted product, for example, carries a possible milk, sesame and soya cross-contact warning; the words “rice cake” alone do not establish suitability.

What should you compare?

Decide how many pieces you are likely to eat during the match, then compare products on a like-for-like basis before choosing a flavour.

PriorityWhat to checkYour needs
Portion and calories Check kcal per cake and per 100g. Note whether each piece is a thin, standard cake or jumbo, and include any topping in your planned snack. I want to set aside a number of cakes for the match rather than judge my portion by the packet. Kallo lists 18 kcal per Organic Unsalted Thin; Sainsbury's lists 29 kcal per plain cake, but those pieces are not the same size.
Savoury flavour and salt Compare salt per cake and per 100g for the exact flavour. NHS food-label guidance defines low salt as 0.3g or less per 100g; a per-cake figure answers a different portion question. I would like a savoury snack, but I also want to know how much salt my chosen number of cakes contains. Snack a Jacks lists 0.26g per Salt & Vinegar cake, compared with 0.02g per Sainsbury's Lightly Salted cake.
Sweet varieties Read sugars and saturates as well as calories, using the same per-100g or per-serving basis when comparing packs. Check how many mini cakes or jumbos make up a serving. For a sweet match snack, I want to portion the specific product rather than treat it as nutritionally equivalent to a plain cake. Tesco lists 2.4g sugars per 13g serving of Snack a Jacks Caramel Jumbos.
Ingredients and allergens Read the exact pack's ingredients, allergen declaration and any “may contain” statement. Check again if you switch flavour or pack. A rice-based snack still needs to meet my dietary requirements. Kallo's Lightly Salted cakes carry a possible milk, sesame and soya cross-contact warning.

What is easy to overlook?

  • Comparing calories per cake without checking size

    Kallo lists 18 kcal for an Organic Unsalted Thin, but a thin and a standard or jumbo cake are different-sized portions. The per-piece figure alone does not tell you the calories in the number you will eat.

    Compare kcal per piece and per 100g, then choose how many pieces to put out for the match.

  • Assuming every savoury rice cake has similar salt

    Snack a Jacks lists 0.26g salt per Salt & Vinegar cake, while Sainsbury's lists 0.02g per Lightly Salted cake. A flavour name is not a substitute for the nutrition label.

    Check salt per 100g for comparison and per cake for the portion you intend to eat.

  • Treating sweet, coated and plain cakes alike

    Sweet versions have different nutrition profiles: Tesco lists 2.4g sugars per 13g serving of Snack a Jacks Caramel Jumbos, while M&S lists 29.3g sugars and 13.7g saturates per 100g of its Milk Chocolate Mini Rice Cakes. Those figures use different serving bases and should not be compared as if they were the same portion.

    Check the serving size, sugars and saturates of the sweet product you choose, alongside its calories.

  • Using a product webpage for the final allergen check

    Ingredient information can change, and cross-contact statements differ between products. The information on a retailer page may not describe the pack in your hand.

    If you have an allergy or another strict dietary requirement, read that pack's ingredients and allergen declaration before eating.

Brand and own-label references

These examples show why it helps to compare specific products rather than rely on a brand name or the words “rice cake”.

Kallo

Kallo offers unsalted thins and lightly salted wholegrain rice cakes among its variants.

  • Kallo lists 18 kcal per Organic Unsalted Thin and 27 kcal per Lightly Salted cake; the pieces differ in size.
  • Its Lightly Salted product carries a possible milk, sesame and soya cross-contact warning.

Snack a Jacks

Salt & Vinegar and Caramel Jumbos offer savoury and sweet alternatives to plain rice cakes.

  • The brand lists 41 kcal per Salt & Vinegar cake; Tesco lists 50 kcal per 13g serving of Caramel Jumbos.
  • Check each flavour separately: the Salt & Vinegar cake lists 0.26g salt, while Tesco lists 2.4g sugars per serving of Caramel Jumbos.

Sainsbury's

Its own-label plain and lightly salted wholegrain cakes provide per-cake nutrition figures.

  • Both listed variants state 29 kcal per cake; the plain cake lists less than 0.01g salt and the lightly salted cake 0.02g.
  • Check the current pack for ingredients and allergen suitability, as product information can change.

ASDA

ASDA Slightly Salted Rice Cakes are an own-label savoury option with per-cake nutrition stated on the product listing.

  • The listing states 30 kcal and 0.02g salt per cake.
  • It also says “may contain soya”, which matters for shoppers with a relevant allergy.

M&S

Its listed range includes Lightly Salted Rice Cakes and Milk Chocolate Mini Rice Cakes, which call for different label comparisons.

  • The Lightly Salted product lists 386 kcal and 0.33g salt per 100g.
  • The Milk Chocolate Mini product lists 492 kcal, 29.3g sugars and 13.7g saturates per 100g. Check the current pack for its details.

Tesco

Tesco's Snack a Jacks Caramel Jumbos listing gives a serving-based example for comparing sweet rice cakes.

  • The listing states 50 kcal and 2.4g sugars per 13g serving.
  • Use the listed serving size rather than comparing its figures directly with those for one plain cake.

Rice cakes and crackers on Joybuy

These options cover lightly salted, savoury-flavoured and sweet-flavoured rice cakes, plus a lightly salted rice cracker. For a match-night portion, compare the nutrition label of the exact product you choose.

Kallo Organic Lightly Salted Rice Cakes 130g

Kallo Organic Lightly Salted Rice Cakes 130g

A lightly salted option for a savoury match snack. Check this pack's per-cake calories, salt and allergen statement when planning your portion.

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Snack A Jacks Jumbos Sour Cream & Chive Rice Cakes 117g

Snack A Jacks Jumbos Sour Cream & Chive Rice Cakes 117g

A stronger savoury flavour in a jumbo cake. Check calories and salt for this flavour and the number of cakes you intend to eat; read the pack's allergen declaration too.

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Kallo Jumbo Apple & Cinnamon Rice Cakes 127g

Kallo Jumbo Apple & Cinnamon Rice Cakes 127g

A sweet-flavoured jumbo cake if you prefer that to a savoury snack. Compare its per-cake calories and per-100g sugars with the alternatives you are considering.

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Kallo Blueberry and Vanilla Rice and Corn Cakes 131g

Kallo Blueberry and Vanilla Rice and Corn Cakes 131g

A blueberry-and-vanilla option for a sweet match snack. Use the exact pack's serving size, calories, sugars and allergen statement to decide whether it fits your plans.

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The Snack Organisation Presents Lightly Salted Rice Crackers 100g

The Snack Organisation Presents Lightly Salted Rice Crackers 100g

A lightly salted rice cracker rather than a standard rice cake. Check the pack's serving information before comparing calories per piece with the cakes above.

View on Joybuy

Frequently asked questions

Are rice cakes automatically a lower-calorie football snack?

No: the product, piece size and number eaten all matter. Kallo lists 18 kcal per Organic Unsalted Thin, while Tesco lists 50 kcal per 13g serving of Snack a Jacks Caramel Jumbos. Compare calories per piece and per 100g, then include any toppings in the portion you plan to eat.

Should I choose unsalted, lightly salted or flavoured rice cakes?

Choose by the flavour you want and the salt figure on the exact pack, rather than assuming those descriptions mean the same thing. Sainsbury's lists 0.02g salt per Lightly Salted cake; Snack a Jacks lists 0.26g per Salt & Vinegar cake. For comparing recipes, NHS food-label guidance defines low salt as 0.3g or less per 100g.

Can I assume a rice cake meets my dietary requirements?

No. Read the ingredients and allergen statement on the exact pack, including any “may contain” wording. Kallo's Lightly Salted product warns of possible milk, sesame and soya cross-contact; the Food Standards Agency explains that precautionary allergen labelling communicates possible unintentional allergen presence.

Does a “light” or “low fat” description settle the choice?

No. Check the nutrition panel for calories, fat, saturates, sugars and salt, along with the serving size you will actually eat. NHS food-label guidance recommends looking beyond a single front-of-pack description when comparing foods.