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By Joybuy Product Recommendation Officer | Published on 08 June 2026
For years, the television has been the focal point of the living room, but often for the wrong reasons. That large, black rectangle can feel like a void in an otherwise carefully curated space, clashing with artwork and disrupting the flow of your interior design. What if your TV could enhance your decor instead of detracting from it?
This is the central idea behind the Samsung The Frame TV. It’s a high-performance 4K QLED television when it’s on, and a convincing piece of art when it’s off. This guide offers a straightforward look at its key features, helping you decide if this unique picture frame TV is the right fit for your home and, if so, which model to consider.
Before diving into specific models, it's helpful to understand the core features that set The Frame apart from conventional televisions.
One of the most significant innovations in recent models is the Matte Display. Traditional glossy TV screens act like mirrors, reflecting windows, lamps and any other light source in the room. This can be incredibly distracting, washing out the picture. The Frame’s screen has a textured, non-reflective finish that absorbs ambient light. This makes it an excellent choice for a bright room, as it preserves colour and contrast even in direct sunlight. Crucially, this anti-glare TV screen also gives the artwork displayed in Samsung Art Mode a realistic, canvas-like texture.
When you’re not watching a film or show, a simple press of the power button transforms The Frame into a work of art. You can choose from a curated selection of famous paintings and photographs from the Samsung Art Store (a subscription may be required) or upload your own family photos. To complete the illusion, the TV features customisable magnetic bezels (sold separately) in various colours and styles, allowing you to match the frame to your room’s decor perfectly.
Tangled cables are the enemy of a clean aesthetic. Samsung solves this with its ingenious One Connect Box. Instead of plugging your games console, soundbar and other devices into the back of the TV, you connect them to this separate hub. The box can be neatly tucked away in a cabinet or on a shelf, with just a single, near-invisible cable running from the box to the screen. This One Connect Box TV design is fundamental to achieving that seamless, wall-mounted art look.
We've selected a few popular sizes to help you find the perfect fit for your space.
Why It Stands Out: The 65-inch model delivers a truly cinematic and immersive viewing experience. Its large canvas makes a bold statement in Art Mode, turning a main living room wall into a private gallery. Powered by the NQ4 AI Gen2 Processor, it intelligently optimises both picture and sound, while the QLED panel with 100% Colour Volume ensures vibrant, lifelike images.
Pros:
Who is it for? Homeowners with a large living area who want a statement piece that delivers both high-end entertainment and a significant aesthetic impact.
Why It Stands Out: The Samsung The Frame 55 inch model is often considered the sweet spot for versatility and performance. It's large enough for an engaging movie night but not so big that it overwhelms a standard UK living room. This model also caters to gamers, featuring Motion Xcelerator 144Hz and four HDMI 2.1 ports for exceptionally smooth gameplay with next-generation consoles.
Pros:
Who is it for? Those who need a multi-purpose television that excels at films, art and high-performance gaming, all while blending seamlessly into their decor.
Why It Stands Out: This compact 43-inch model brings all the signature features of The Frame to smaller spaces. It’s an excellent solution for bedrooms, home offices or kitchens where a traditional TV would look out of place. It still packs a full 4K QLED panel, the Matte Display and the One Connect Box, proving that you don't have to sacrifice style or features for a smaller screen.
Pros:
Who is it for? Design-conscious individuals looking to add a high-quality screen to a secondary room without it looking like a piece of technology.
The Samsung Frame TV is a remarkable fusion of technology and design, but its unique focus on aesthetics may not be for everyone. If your priority is purely cinematic performance or if you're interested in other screen technologies like OLED, there are many other excellent televisions to consider.
To see a wider selection, we invite you to explore our curated collection of home cinema TVs.
1. Does the Samsung Frame TV use a lot of electricity in Art Mode? The Frame is designed with energy efficiency in mind. It uses a built-in motion sensor that automatically turns the screen completely off when no one is in the room. It also has a brightness sensor that adjusts the screen's illumination based on the ambient light in the room, dimming it in the evening to save power and maintain a realistic look.
2. Can I display my own photos on The Frame TV? Yes. Using the Samsung SmartThings app on your smartphone, you can easily upload your own photographs to the TV. You can choose different mat styles and colours to frame your personal pictures, turning the television into a dynamic digital photo album when you're not watching it.
3. Is the wall mount included with the Samsung Frame TV? Yes, The Frame TV typically comes with the Slim Fit Wall Mount included in the box. This specialised mount is designed to allow the TV to hang completely flush against the wall with no gap, reinforcing its appearance as a genuine picture frame.