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By Joybuy Product Recommendation Officer | 7 June 2026
For years, the television has presented a design challenge in many homes. When switched on, it is a portal to entertainment; when off, it is often just a large, black rectangle that can disrupt a carefully curated interior. If you prioritise aesthetics and have been searching for a way to make your technology blend seamlessly with your decor, you have likely come across the Samsung The Frame TV.
This article serves as a practical guide for UK homeowners considering this unique television. We will break down its core features, offer guidance on what to look for and present our top recommendations to help you decide if this innovative art mode tv is the right fit for your living space.
Before choosing a model, it is important to understand the technology that sets The Frame apart from standard televisions.
A common concern with displaying digital art is screen reflection, which can instantly shatter the illusion. Samsung addresses this with its Matte Display. This is a specialised screen surface designed to scatter light, significantly reducing glare from windows or indoor lighting. The result is a canvas-like, textured finish that makes the displayed artwork appear remarkably authentic. When considering an anti-glare 4K TV, this feature is paramount for ensuring the "art" aspect is convincing in a brightly lit room.
A tangle of wires is the enemy of a clean, minimalist aesthetic. The Frame solves this with the Samsung One Connect Box. Instead of plugging your games console, satellite box and soundbar directly into the back of the TV, you connect them to this separate, slim hub. A single, near-invisible cable then runs from the box to the television, carrying both power and data. This allows you to hide all your connected devices and cable clutter away in a media unit, leaving your wall looking pristine.
The core concept of this tv that looks like a picture frame is customisation. The standard black bezel can be swapped for a variety of magnetic, clip-on frames in different colours and styles (sold separately) to match your room's decor.
When the TV is not in use, a simple press of the power button activates Art Mode. You can display a curated collection of famous paintings from the Art Store (a subscription may be required) or upload your own high-resolution family photographs. Built-in motion and brightness sensors help conserve energy by turning the screen off when the room is empty and adjusting the picture's brightness to match the ambient light.
Here are a few models from The Frame lineup that cater to different room sizes and user needs.
Why It Stands Out: This 43-inch model offers the full Frame experience in a more compact size. It is an excellent choice for smaller living rooms, bedrooms or home offices where a large screen would be overwhelming. It retains all the key features, including the Matte Display, Art Mode and the One Connect Box, ensuring a premium aesthetic in any space.
View Details for the 43" The Frame TV
Why It Stands Out: The 55-inch model strikes a popular balance between immersive viewing and manageable size. This version is also equipped for high-performance gaming, featuring Motion Xcelerator 144Hz and four HDMI 2.1 ports. This makes it a superb all-rounder, delivering both an elegant art piece and an ultra-smooth experience for next-generation consoles.
View Details for the 55" The Frame TV
Why It Stands Out: For those with a large wall to fill, the 65-inch The Frame makes a commanding statement. At this size, both cinematic 4K content and high-resolution artwork are incredibly impactful. The NQ4 AI Gen2 Processor works to upscale all content to near-4K quality, ensuring a sharp and detailed picture on the expansive screen, while the Matte Display effectively controls reflections across its large surface area.
View Details for the 65" The Frame TV
The Frame TV is a specialised product designed for a specific aesthetic. If its features do not align with your priorities, or if you are curious about other technologies like OLED or Mini LED, there are many excellent alternatives available.
To compare different models and find the perfect television for your home, feel free to explore our complete collection of modern flat screen TV models.
Yes. Beyond its artistic features, it is a high-performance QLED 4K Smart TV. It uses Quantum Dot technology to produce a wide range of accurate colours and supports various HDR formats like HDR10+ for enhanced contrast between light and dark scenes. The powerful AI processor also optimises picture and sound in real-time, making it well-suited for a cinematic experience.
When you turn the TV "off" with a short press of the power button, it enters the low-power Art Mode. You can choose art from the Samsung Art Store (which may require a paid subscription for full access) or upload your own photos via the SmartThings app on your phone. A built-in brightness sensor adjusts the screen to match the room's lighting and a motion sensor can be set to turn the display completely off when no one is present to save energy.
Yes, The Frame TV typically includes a Slim Fit Wall Mount in the box. This mount is specifically designed to allow the television to sit almost completely flush against the wall, reinforcing the picture frame illusion and contributing to its clean, integrated look. The Samsung One Connect Box is also included with the TV.