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By Joybuy Product Recommendation Officer, 07 June 2026
For years, the television has been the focal point of the living room, but it often comes with a design compromise: a large, black, reflective rectangle that dominates the space when not in use. For those who value interior aesthetics, finding a balance between high-performance entertainment and a harmonious decor can be a challenge.
This is where the concept of a picture frame TV comes in. The Samsung The Frame TV is designed to solve this exact problem, functioning as a high-quality Samsung QLED TV when on, and transforming into a piece of art when off. This guide will walk you through its key features, help you understand if it’s the right choice for your home and present our top recommendations for 2026.
Before deciding, it's important to understand the features that make The Frame TV a unique proposition.
A standard television screen is glossy and highly reflective, which can cause distracting glare in well-lit rooms. The Frame TV features a revolutionary Matte Display, an anti-glare TV screen with a textured finish. This surface scatters light, drastically reducing reflections and giving the on-screen image a soft, canvas-like appearance. This is the key technology that makes the Art Mode TV feature so convincing, allowing digital artwork to look like a physical print rather than a glowing screen.
The Frame TV is available in a wide range of sizes, each suited to different rooms and purposes. A cinematic 65 inch Frame TV can serve as a stunning centrepiece in a large living room, while a versatile 50 inch Frame TV offers a great balance for average-sized UK homes. For smaller spaces like a kitchen, study or bedroom, the compact 32 inch Frame TV can blend in perfectly without overwhelming the room. Consider your wall space and viewing distance carefully to make the right choice.
One of the most practical design features of The Frame TV is the One Connect Box. Instead of plugging HDMI cables, power cords and aerials directly into the back of the TV, you connect everything to this separate, slim box. A single, near-invisible cable then runs from the box to the television. This allows you to hide all the cable clutter away in a media unit or cabinet, achieving an exceptionally clean, minimalist look, especially when the TV is wall-mounted.
Here are our selections from The Frame TV range, chosen to suit different spaces and needs.
Why It Stands Out: This model offers a truly cinematic, gallery-like experience. The expansive 65-inch screen, combined with the vibrant colours of 4K QLED technology and the glare-free Matte Display, makes it a spectacular focal point for any large room. When in Art Mode, the sheer scale turns your wall into a modern art installation.
Pros:
Who is it for? Homeowners with spacious living rooms or dedicated media rooms who want to make a significant design statement without compromising on a premium, big-screen viewing experience.
View Details for the 65" Frame TV
Why It Stands Out: The 50-inch model represents the perfect sweet spot for many UK homes. It’s large enough to provide an engaging 4K experience for movie nights but is sized to integrate seamlessly into standard living rooms or master bedrooms. It includes all the signature features, including the Matte Display and One Connect Box, offering a superb balance of performance and practicality.
Pros:
Who is it for? Those looking for a premium, design-focused TV that fits comfortably in a medium-sized living room, open-plan kitchen-diner or large bedroom.
View Details for the 50" Frame TV
Why It Stands Out: This compact 32-inch model redefines what a smaller television can be. It’s less about being the main household screen and more about being a functional art piece for secondary spaces. Its Full HD QLED display is sharp and vibrant for its size, and the Matte Display ensures it looks like a framed picture in your home office, kitchen or guest room.
Pros:
Who is it for? Design-conscious individuals who want to add a high-tech, aesthetic touch to a study, bedroom or kitchen, where a traditional TV would look out of place.
View Details for the 32" Frame TV
The Samsung Frame TV offers a unique blend of technology and design. However, if its art-focused aesthetic isn't quite what you're looking for, or if your priority is purely on cinematic picture processing, there are many other excellent televisions to consider.
If you're interested in exploring a wider variety of high-performance televisions, browse our full collection of Smart HDR TV models.
This depends on your priorities. If you place a high value on interior design and want a television that blends seamlessly into your home, then its unique features like Art Mode, the Matte Display and the One Connect Box offer significant value that standard TVs cannot match. You are investing in a dual-purpose product that is both a high-quality TV and a piece of decor.
The anti-glare TV screen does a remarkable job of mimicking a physical canvas. In a normally lit room, it is surprisingly difficult to tell it's a screen. The illusion is further enhanced by a brightness sensor that automatically adjusts the picture's illumination to match the ambient light in the room, so it never looks unnaturally bright.
The Frame TV comes with a selection of complimentary, pre-loaded artworks. For access to an extensive and growing library of over 2,000 pieces from world-renowned galleries and museums, Samsung offers the Art Store, which is a paid subscription service. You can also upload and display your own high-resolution photographs or digital art for free.