To choose between shortbreads, compare sugars per 100g, then check the amount in the portion you would eat; a lower figure than another biscuit does not establish a regulated ‘reduced sugars’ claim. If the snack is intended to fuel exercise, check carbohydrate and fat too. University College London Hospitals NHS Foundation Trust advises a carbohydrate-containing snack with minimal fat in its guidance for people managing diabetes, but that guidance is not a general exercise prescription.
Who is this choice for?
Shoppers comparing sugar in shortbread
If you prefer shortbread with a smaller declared sugar figure, compare the exact packs per 100g before looking at the amount per biscuit. Biscuit weights differ, and ‘no added sugar’ answers a different question from total sugars on the nutrition label.
People planning a snack before exercise
If you are choosing food for an exercise occasion, consider why you need a snack and when you plan to eat it, alongside its carbohydrate, fat and portion size. Guidance written for people managing diabetes should not be treated as instructions for everyone.
What should you check?
Start with sugars per 100g for a like-for-like comparison, then use the serving figures and ingredients to assess the biscuit you would actually eat.
| Priority | What to check | Your needs |
| Sugars and portion |
Compare sugars per 100g on the exact packs, then check each biscuit’s weight and sugars. Tesco declares 13.1g sugars per 100g and 2.4g per 18g finger for its 210g all-butter pack; Sainsbury's declares 14.8g per 100g and 3.0g per biscuit for its checked Highland pack. |
I want to compare the biscuits on equal weight, but I also need to know the sugar in the portion I plan to eat. |
| Exercise occasion |
Check carbohydrate and fat for the intended portion, as well as when you plan to eat it. Tesco declares 10.9g carbohydrate and 4.8g fat per 18g finger. University College London Hospitals NHS Foundation Trust describes carbohydrate with minimal fat in exercise-snack guidance for people managing diabetes; its individual advice has that specific context. |
If I am choosing a snack for exercise rather than simply having a biscuit, sugar alone will not answer whether the portion fits my purpose. |
| Ingredients and allergies |
Read the current ingredients and precautionary statements on the exact pack. Sainsbury's says its checked Highland fingers are not suitable for customers with a nut or oat allergy because of manufacturing methods; M&S identifies nut and peanut allergy exclusions for its checked Scottish fingers. |
When buying for someone with an allergy, I need the statement for that particular product, not an assumption about shortbread generally. |
Common comparison mistakes
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Calling the lowest figure ‘reduced sugars’
A lower sugars-per-100g figure in a small selection does not establish that a pack meets the conditions for a regulated nutrition claim. UK Department of Health and Social Care guidance treats such claims as regulated.
Name the exact pack and its declared sugars instead of applying ‘reduced sugars’ to a product without confirming the claim on that product.
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Comparing one finger with another without checking weight
Tesco labels its checked finger as 18g, while Waitrose gives nutrition for a 20g shortbread. Their per-biscuit figures describe different amounts of food.
Use per-100g figures to compare composition, then per-biscuit figures to assess your intended portion.
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Choosing an exercise snack by sugar alone
The checked Tesco finger also declares 10.9g carbohydrate and 4.8g fat per 18g serving. A sugars figure does not describe the whole portion.
Consider the reason for the snack and check carbohydrate, fat and serving size. University College London Hospitals NHS Foundation Trust’s exercise-snack guidance concerns people managing diabetes, so do not apply its individual instructions to everyone.
Brand and pack references
These figures describe specific packs, not every shortbread made by each brand; check the current label when choosing.
Tesco
Tesco All Butter Shortbread Fingers, 210g.
- Tesco declares 13.1g sugars per 100g and 2.4g per 18g finger.
- The same declaration gives 26.9g fat per 100g. Tesco advises checking labels because product information can change.
Sainsbury's
Sainsbury's Highland All Butter Shortbread Fingers, 200g.
- The checked pack declares 14.8g sugars per 100g and 3.0g per biscuit.
- Sainsbury's says this pack is not suitable for customers with a nut or oat allergy because of manufacturing methods.
Waitrose
Waitrose Shortbread Fingers, 200g.
- Waitrose declares 14.9g sugars per 100g and 3.0g per 20g shortbread.
- Waitrose advises checking the current label because recipes can change.
Walker's
Walker's Shortbread Fingers, 150g.
- Walker's declares 16.2g sugars per 100g for this pack.
- Its specification also gives 30.3g fat per 100g; those figures should not be transferred to another Walker's recipe.
Dean's
Dean's All Butter Shortbread Fingers, 150g.
- Dean's declares 17.7g sugars per 100g for this all-butter pack.
- Its specification gives 26.0g fat per 100g. The figures do not describe Dean's different traditional recipe.
M&S
M&S Scottish All Butter Shortbread Fingers, 210g.
- M&S declares 17.0g sugars and 28.0g fat per 100g for this pack.
- M&S identifies nut and peanut allergy exclusions for the checked pack; read its current label before buying for someone with an allergy.
Shortbread on Joybuy
This Joybuy option is a 25g shortbread pack. If you are comparing it for a lower-sugar choice or an exercise snack, check its current sugars, carbohydrate and fat declarations rather than relying on its pack size.
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Island Bakery Organic Shortbread 25g
For a shortbread snack before exercise, compare the current pack’s sugars, carbohydrate and fat figures with the portion you intend to eat. The product name identifies a 25g pack.
View on Joybuy
Questions about shortbread and exercise snacks
Does less sugar than another biscuit mean a pack can claim ‘reduced sugars’?
No. Comparing two packs’ declared sugars is not the same as establishing a regulated nutrition claim. UK Department of Health and Social Care guidance covers conditions for making nutrition claims; use the figures on the exact products for your comparison without assuming either pack qualifies for ‘reduced sugars’ wording.
Is no-added-sugar shortbread automatically suitable before exercise?
No. ‘No added sugar’ does not tell you the snack’s full carbohydrate or fat content. Check a current pack’s nutrition and ingredients against the reason you want a snack; exercise guidance from University College London Hospitals NHS Foundation Trust is written for people managing diabetes and should not be treated as general instructions for everyone.