Who is this choice for?

Breakfast hosts buying for a sugar-free requirement

If you are putting biscuits alongside bread, fruit and hot drinks, check the sugar claim on the exact biscuit you plan to serve. A gluten-free or milk-free custard cream answers a different requirement.

Shoppers who want a vanilla filling

If the filling matters more than the traditional custard-cream shape, a sugar-free vanilla wafer is an alternative to consider. If a plain biscuit will do, a sugar-free digestive is another format.

People comparing the whole nutrition label

If carbohydrate, energy or portion size matters to your choice, read those figures as well as sugars. A sugar-free claim does not tell you everything about a biscuit’s nutrition.

What should you check before buying?

Start with the requirement that cannot be compromised, then decide how closely the biscuit needs to resemble a custard cream. Compare nutrition figures on the same per-100 g basis before considering your usual portion.

Priority What to check Your needs
Sugars Read the sugar claim and the “of which sugars” figure per 100 g on the exact pack. Tesco Groceries, Sainsbury’s and Asda list 19.9 g, 24.9 g and 25 g sugars per 100 g for their respective free-from custard creams. I need a biscuit labelled sugar-free, not one labelled free from gluten or milk. Those supermarket custard creams do not meet that need.
Biscuit format Check whether you are buying a filled wafer, a plain digestive or a custard cream. Gullón describes its sugar-free vanilla wafer as having a vanilla-flavoured cream filling; its sugar-free digestive is a wheat biscuit. The vanilla filling is the part I want to keep, so I could serve a wafer instead of a custard cream. If a plain biscuit is fine, a digestive gives me another choice.
Nutrition and portions Compare energy, carbohydrate and sugars using the same label basis, then look at the serving size and number of biscuits you expect to put out. I want to know what a realistic portion contains, rather than using “sugar-free” as a shorthand for the entire nutrition label.
Allergens Read the ingredient list and precautionary statements on the exact pack. Gullón identifies wheat in its sugar-free digestive; its vanilla wafer contains wheat and soya according to the product information. Someone at breakfast needs to avoid a particular ingredient, so I must check the biscuit I will actually serve. A sugar-free choice does not automatically meet a gluten-free or milk-free need.
Sweeteners Check the named sweeteners and any consumption warning. Gullón lists isomalt and maltitol for its sugar-free digestive. I want guests to be able to read the pack information, particularly if they need to consider sweeteners or their portion size.

What can go wrong?

  • Reading “free from” as “sugar-free”

    Free-from custard creams can address gluten or milk requirements while still containing sugar. Tesco Groceries, Sainsbury’s and Asda list between 19.9 g and 25 g sugars per 100 g for the free-from custard creams described here.

    Look for the sugar claim and compare the “of which sugars” figure on the exact pack; check gluten-free and milk-free claims separately.

  • Letting the sugar claim stand in for the whole label

    Sugar-free does not describe a biscuit’s energy, total carbohydrate or serving size. Those details matter if you are comparing what to put on the breakfast table.

    Read the per-100 g figures, then check the figures for the number of biscuits you would serve.

  • Overlooking ingredients in sugar-free alternatives

    The Gullón sugar-free biscuits described here use sweeteners and contain wheat; the vanilla wafer also contains soya. A substitute chosen for its sugar claim may therefore conflict with a guest’s ingredient requirements.

    Keep the packet available and check its ingredient, allergen and consumption statements before serving.

  • Expecting a substitute to be a custard cream

    A vanilla-filled wafer preserves a filling, while a digestive is a plain biscuit. Neither has the traditional custard-cream format.

    Decide whether the filling or the familiar biscuit shape matters more before choosing an alternative for a sugar-free breakfast spread.

Relevant brand references

These product lines address different label requirements; a brand name alone does not establish whether a particular pack is sugar-free.

Gullón Zero

Gullón describes its Zero digestive and vanilla-filled wafer as sugar-free alternatives in two different biscuit formats.

  • The vanilla wafer has a cream filling; the digestive offers a plain biscuit format.
  • Neither is a traditional custard cream. Check the exact pack for wheat, soya, trace statements and sweeteners.

Tesco

Tesco Free From Custard Creams address gluten-free, milk-free and vegan requirements rather than a sugar-free requirement.

  • Tesco Groceries labels this custard-cream product gluten-free, milk-free and suitable for vegans.
  • Tesco Groceries lists 19.9 g sugars per 100 g for this product.

Sainsbury’s

Sainsbury’s Free From Custard Creams are an option to examine for gluten and milk avoidance, not for a sugar-free biscuit purchase.

  • Sainsbury’s describes the free-from product as milk- and gluten-free.
  • Sainsbury’s lists 24.9 g sugars per 100 g for the free-from product and 26.5 g per 100 g for its standard custard creams.

Asda

Asda Free From Custard Creams address gluten-free and milk-free needs rather than the sugar-free requirement.

  • Asda labels this product gluten-free, milk-free and suitable for vegans.
  • Asda lists 25 g sugars per 100 g for the product.

M&S

M&S Extra Cream Custard Creams retain the traditional filled-biscuit format rather than offering a sugar-free alternative.

  • The M&S product is an extra-cream custard-cream variant.
  • Its listed ingredients include wheat flour, sugar and milk ingredients; check the pack against any ingredient requirements.

Joybuy biscuit options

This Joybuy option is a sugar-free digestive for a continental breakfast when a plain biscuit is acceptable instead of a cream-filled custard cream.

Gullon Zero Sugar Free Original Digestives 400g pack

Gullon Zero Sugar Free Original Digestives 400g

A plain sugar-free digestive for the breakfast table when a custard-cream filling is not essential. The 400 g product listing describes wholemeal biscuits with sweeteners; this is not a cream-filled biscuit. Gullón identifies wheat and the sweeteners isomalt and maltitol in its sugar-free digestive, so check the pack’s ingredient and allergen statements before serving.

View on Joybuy

Frequently asked questions

Are Tesco, Sainsbury’s and Asda free-from custard creams sugar-free?

No. Tesco Groceries lists 19.9 g sugars per 100 g for its free-from custard creams, Sainsbury’s lists 24.9 g and Asda lists 25 g. Their free-from descriptions concern requirements such as gluten or milk avoidance, not sugar-free status.

What if I want a sugar-free biscuit with a vanilla filling?

Gullón describes its ZERO Sugar Free Vanilla Wafer as a vanilla-cream-filled, sugar-free wafer. It offers a filling, but it is not a traditional custard cream; check the exact pack for wheat, soya, sweeteners and precautionary allergen statements.

Does sugar-free tell me how much carbohydrate or energy a biscuit contains?

No. Compare the carbohydrate and energy figures as well as sugars, using the same per-100 g basis and then the portion you expect to serve. Diabetes UK cautions that foods marketed for diabetes can still contain comparable fat and calories to similar products, so a front-of-pack claim should not replace a look at the full label.

What should I check when serving biscuits to guests?

Keep the exact packet available so guests can check ingredients, allergens and sweetener information. The Gullón sugar-free alternatives described here contain wheat, while the supermarket free-from custard creams address different dietary requirements and are not sugar-free.