Who are you serving?

Hosts catering for a sugar-free requirement

Check total sugars per 100g on the exact biscuit pack. A familiar cream filling, a range name or a ‘no added sugar’ description does not establish that the biscuit meets the sugar-free criterion.

Hosts catering for different dietary needs

A gluten- or milk-free custard cream and a sugar-free cream sandwich answer different requests. Check each pack against the needs of the guests who will eat it, and keep distinct choices identifiable on the table.

Hosts serving babies and young children

A sugar-free claim does not make a biscuit suitable for every age. The NHS advises avoiding foods with sugar or sweeteners for children aged four or younger and says children under one should not be given snacks.

What should you check before buying?

Decide whether the sugar-free requirement or the traditional custard-cream flavour is essential, then check the particular pack for other guests’ needs and the number of biscuits required.

PriorityWhat to checkYour needs
Sugar-free claim Compare total sugars per 100g with the 0.5g-per-100g sugar-free criterion in the nutrition-claims annex published by UK legislation.gov.uk. Check the delivered pack when a listing says ‘no added sugar’ or product descriptions conflict. For a guest who needs a sugar-free biscuit, I need the figure for the biscuit I will actually serve, not just its range name.
Flavour and format Check whether the biscuit is a custard cream or a different cream sandwich. Holland & Barrett lists the 176g Diablo dark-cocoa-and-vanilla sandwich at 0.4g sugars per 100g; it is not a custard cream. If the cream-sandwich format matters more than custard-cream flavour, I can consider cocoa and vanilla. Otherwise, classic custard creams belong with guests who do not need sugar-free food.
Allergens Read the exact pack’s ingredients and allergen information. Holland & Barrett’s Diablo listing identifies wheat, milk and soya; gluten- or milk-free wording on another pack addresses a different requirement. Where guests have different dietary restrictions, I need to identify a suitable pack for each person rather than assuming one ‘free from’ label covers everyone.
Children and sweeteners Check sweetener ingredients and pack warnings. The NHS advises avoiding foods with sugar or sweeteners for children aged four or younger, and advises against snacks for children under one. For babies and young children at the party, I cannot treat a sugar-free biscuit as an automatic substitute.
Party quantities Use the chosen pack’s weight, stated serving or biscuit count, and storage directions. Tesco’s Crawford’s 300g listing gives approximately 26 biscuits; pack counts need not be the same across products. When planning how much to put out, I need the count for the pack I choose and a way to store any biscuits opened ahead of time.

Which label mix-ups matter?

  • Treating ‘no added sugar’ as ‘sugar-free’

    Joybuy lists 2.4g sugars per 100g for its Gullón Zero No Added Sugar Cookies and Cream 210g pack, above the 0.5g-per-100g sugar-free criterion published by UK legislation.gov.uk, although Gullón’s own product page uses sugar-free wording.

    Check total sugars on the exact pack and resolve conflicting descriptions before offering that biscuit to a guest who needs sugar-free food.

  • Choosing ‘Free From’ custard creams for a sugar-free guest

    The Tesco and Asda Free From custard creams listed by those retailers are described as gluten- and milk-free, but contain 19.9g and 25g sugars per 100g respectively.

    Match the free-from wording to the guest’s actual requirement. If someone also needs sugar-free food, check a separate biscuit against that criterion.

  • Assuming one sugar-free biscuit suits every guest

    Holland & Barrett’s Diablo cocoa-and-vanilla sandwich listing identifies wheat, milk, soya and maltitol, and warns that excessive consumption may produce laxative effects. The NHS also advises avoiding sweeteners for children aged four or younger.

    Keep the packaging available so guests or carers can check ingredients and warnings before choosing a biscuit.

Relevant brand and retailer examples

These examples illustrate different biscuit claims and formulations; a brand name alone does not establish what a particular pack contains.

Diablo

A cocoa-and-vanilla cream sandwich to consider when sugar-free matters more than custard-cream flavour.

  • Holland & Barrett lists 0.4g sugars per 100g for its 176g pack.
  • The same listing identifies wheat, milk and soya and carries a warning about excessive consumption.

Gullón

A cookies-and-cream alternative whose claim needs checking against the exact pack.

  • Gullón describes its Zero Cookies & Cream product as having no added sugar.
  • Gullón’s page also uses sugar-free wording, while Joybuy lists 2.4g sugars per 100g for its 210g pack. Do not treat that Joybuy-listed pack as sugar-free without resolving the difference.

Tesco

Classic and Free From custard creams for different guest requirements.

  • Tesco describes its 125g Free From pack as gluten- and milk-free.
  • Tesco lists 28.3g sugars per 100g for its classic 400g pack and 19.9g per 100g for the Free From pack; neither figure meets the sugar-free criterion.

Sainsbury’s

Classic custard creams for guests without a sugar-free requirement.

  • The 200g listing gives approximately 16 servings, which can help with party quantities.
  • Sainsbury’s lists 26.5g sugars per 100g and advises checking the label because ingredients may change.

Asda

Free From custard creams where the stated gluten- or milk-free formulation is relevant.

  • Asda describes its 125g Free From pack as gluten- and milk-free.
  • Its listing gives 25g sugars per 100g, so this is not a sugar-free substitute.

Crawford’s

Classic custard creams with a stated approximate biscuit count.

  • Tesco’s 300g Crawford’s listing gives approximately 26 biscuits per pack.
  • The same listing gives 30.7g sugars per 100g; use it for guests without a sugar-free requirement.

M&S

An extra-cream custard cream for guests who prefer that filling style.

  • M&S describes its 165g pack as having extra vanilla cream.
  • M&S lists 40.2g sugars per 100g, so it is not a sugar-free choice.

Joybuy cream-sandwich option

This cocoa-flavoured cream sandwich is an alternative format for guests willing to move away from custard creams. Check the delivered pack’s total sugars per 100g before serving it to anyone who requires a sugar-free biscuit.

Oreo Zero Sugar Sandwich Cookies, 97g pack

Oreo Zero Sugar Sandwich Cookies, 97g

A cocoa-flavoured cream sandwich rather than a custard cream. For a sugar-free requirement, compare the delivered pack’s total sugars per 100g with the 0.5g-per-100g criterion. Check its wheat and soya allergen information and maltitol ingredient before serving it to guests for whom these matter.

View on Joybuy

Questions about serving biscuits

Can sugar-free biscuits go on a table for babies and young children?

Do not assume sweeteners make a biscuit suitable for young children. The NHS advises avoiding foods with sugar or sweeteners for children aged four or younger and says children under one should not be given snacks. Check ingredients for the children concerned and supervise young children while they eat.

Do England’s school-food rules apply to a christening party?

A christening party is not, by itself, school-provided food. Department for Education guidance describes food requirements for state-funded schools in England; if the event actually involves food provided in that setting, assess those requirements separately.

Do HFSS retail-promotion restrictions prohibit serving custard creams?

No general prohibition on serving biscuits at a private party follows from the Department of Health and Social Care’s England guidance. It addresses promotion and placement by affected retail businesses, not what guests may eat at a christening party; it should not be applied as a rule for every UK nation or every biscuit.

How should opened custard creams be stored before the party?

Follow the directions on the pack you buy. Tesco’s listings for its classic custard creams and Crawford’s custard creams advise keeping opened biscuits in an airtight container; their storage guidance also specifies a cool, dry place.