Tesco, Sainsbury's and Asda list more than 0.5 g sugars per 100 g for the custard creams compared here, so those packs do not meet the sugar-free threshold given in Business Companion's UK guidance. If sugar-free matters more than an exact custard-cream match, consider a different biscuit format and check the current pack's sugars, ingredients and serving information before buying.
Who are the biscuits for?
Shoppers seeking sugar-free biscuits
If sugar-free is a firm requirement for your Christmas shop, compare sugars per 100 g. A gluten-free or no-added-sugar description answers a different question, and the biscuit alternatives here are not custard creams.
Hosts serving guests with different requirements
Check sugar, gluten and milk requirements separately against each current pack. Keep different biscuit packs identifiable when serving them, rather than treating one dietary claim as covering every guest.
Shoppers checking carbohydrate information
If you are comparing biscuits for a guest who monitors carbohydrate, look at the pack's carbohydrate and portion information as well as sugars. University Hospitals Sussex NHS Foundation Trust notes that carbohydrate information can help people assess snacks; a sugar-free claim does not describe the whole portion.
What should you check?
Decide which requirement matters first: a custard-cream biscuit, a particular free-from attribute or a sugar-free alternative. Then check the pack you intend to serve.
Traditional custard creams
Consider when: Guests want that sandwich-biscuit style and do not require sugar-free food.
Trade-off: Tesco, Asda, M&S and Crawford's listings give sugars well above Business Companion's UK sugar-free threshold of 0.5 g per 100 g.
Gluten- or milk-free custard creams
Consider when: The pack's stated gluten- or milk-free attribute matches a guest's requirement.
Trade-off: Tesco, Sainsbury's and Asda free-from listings give 19.9 g, 24.9 g and 25 g sugars per 100 g respectively; free from does not mean sugar-free.
Sugar-free biscuit alternatives
Consider when: The sugar-free requirement takes precedence over an exact custard-cream match.
Trade-off: The checked OREO and Diablo sandwich biscuits have different flavours or fillings, while Siro is a wafer. Check the chosen pack's allergens and sweetener information.
| Priority |
What to check |
Your needs |
| Sugar claim |
Read sugars per 100 g on the current pack. Business Companion's UK guidance gives no more than 0.5 g per 100 g for a sugar-free claim; neither no added sugar nor free from establishes that figure. |
I need a biscuit that meets a sugar-free requirement, even if it is not a custard cream. |
| Guest requirements |
Check ingredients, allergens and precautionary statements for the specific biscuit. If carbohydrate matters, compare carbohydrate and the stated portion as well as sugars; read any sweetener warnings. |
Different guests may need different checks. A sugar-free label alone cannot tell me whether a biscuit meets an allergy requirement. |
| Christmas planning |
Check the delivered pack's identity, best-before date and storage directions. Compare pack and serving information if you are buying more than one biscuit type. |
I want to buy ahead and still be able to tell which biscuits are suitable for which guests when I serve them. |
Mistakes to avoid
-
Reading free from as sugar-free
Tesco, Sainsbury's and Asda list 19.9 g, 24.9 g and 25 g sugars per 100 g respectively for their checked free-from custard creams. Those products address stated gluten- or milk-free requirements, not a sugar-free one.
Match the claim on the current pack to the guest's requirement, then read sugars per 100 g separately.
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Relying on a sugar-free phrase despite conflicting figures
A Lovemore Foods custard-creams page uses sugar-free wording elsewhere on the page but lists 20.1 g sugars per 100 g for the product. That figure does not meet the threshold in Business Companion's UK guidance.
For a strict sugar-free requirement, resolve conflicting product information against the current pack before buying.
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Assuming a substitute suits every guest
The checked sandwich biscuits and wafer differ in ingredients, carbohydrate information and sweetener labelling. Their sugar figures do not settle an allergy or portion-size question.
Check each guest's relevant requirements against the particular pack you will serve.
Brands and biscuit formats
These brand listings illustrate different labels and biscuit formats; inclusion here does not mean a product is available on Joybuy.
Tesco
Traditional and free-from custard creams for comparing distinct pack claims.
- Tesco lists its 400 g traditional biscuits at 28.3 g sugars per 100 g.
- Its checked 125 g Free From custard creams list 19.9 g sugars per 100 g; the gluten- and milk-free description is not a sugar-free claim.
Sainsbury's
Free From custard creams for checking a gluten- or milk-free requirement.
- The checked 125 g listing states gluten-free and milk-free.
- Sainsbury's lists 24.9 g sugars per 100 g for that product, so it does not meet the sugar-free threshold in Business Companion's UK guidance.
Asda
Traditional and free-from custard creams with different dietary attributes.
- Asda describes its checked Free From custard creams as gluten-free and milk-free.
- Asda lists 29 g sugars per 100 g for its checked traditional product and 25 g for its free-from product; neither meets the UK sugar-free threshold given by Business Companion.
Crawford's
Traditional custard creams for guests who do not require a sugar-free biscuit.
- Tesco's checked 300 g Crawford's listing gives 30.7 g sugars per 100 g and identifies wheat and milk ingredients.
M&S
Extra Cream Custard Creams in a 165 g pack.
- M&S describes the product as having extra vanilla cream and custard powder.
- Its listing gives 40.2 g sugars per 100 g, above the UK sugar-free threshold in Business Companion's guidance.
OREO
A no-added-sugar sandwich-biscuit alternative, rather than a custard cream.
- Tesco lists 0.4 g sugars per 100 g for the checked 176 g OREO No Added Sugar Vanilla Cookie Sandwich Biscuits.
- That Tesco-listed product has chocolate-flavour biscuits around a vanilla filling and a may-contain-milk statement. Check the pack of the exact OREO product you choose.
Siro
A vanilla-cream wafer alternative when a custard-cream biscuit is not essential.
- Sainsbury's lists 0.5 g sugars per 100 g for the checked 260 g Sugar Free Vanilla Wafer Biscuits.
- The same listing gives 31 g polyols per 100 g. It is a wafer, so check its ingredients and any sweetener warning on the current pack.
Diablo
A vanilla-biscuit sandwich alternative with cocoa cream filling.
- Holland & Barrett lists 0.4 g sugars per 100 g for the checked 176 g Sugar Free Vanilla Sandwich Cookie Cocoa Cream.
- That listing identifies gluten, milk and soya allergens. Its cocoa filling is not a custard-cream filling.
A Joybuy biscuit option
This sandwich-cookie option is for shoppers considering a different biscuit format instead of custard creams. Check the current pack against your sugar and ingredient requirements.
No image available
Oreo Zero Sugar Sandwich Cookies, 97 g
A sandwich-cookie format to consider if matching a custard cream is less important. Before serving, confirm sugars per 100 g, ingredients and any sweetener warning on this pack; figures for other OREO products do not establish this pack's values.
View on Joybuy
Questions about buying ahead
Does no added sugar mean sugar-free?
No. For a sugar-free claim, Business Companion's UK guidance gives a limit of 0.5 g sugars per 100 g. Tesco lists 0.4 g per 100 g for its checked OREO No Added Sugar 176 g biscuits, but that figure applies to that product; check the pack of any other variant separately.
What if a guest has an allergy?
Check the specific pack's ingredients, allergen declaration and any precautionary statements against that guest's requirements. A sugar-free claim says nothing about whether the biscuit contains milk, wheat or soya.
Should I check sweetener warnings?
Yes. GOV.UK food-labelling guidance specifies an excessive-consumption laxative-effect warning for foods containing more than 10% polyols. Read the warning on the biscuit pack you buy rather than assuming all sugar-free alternatives use the same sweeteners.
What should I check when buying biscuits before Christmas?
Check the current product description and delivery terms when ordering, then check the received pack's best-before date, storage directions and dietary information. If you serve several biscuit types, keep their packs distinguishable so a traditional custard cream is not mistaken for a sugar-free alternative.