Who is this choice for?

Hosts looking for a sugar-free biscuit

You want something to put out with tea, but need to check the sugars figure rather than rely on a range name such as “Zero”. A digestive may meet that requirement without providing the filling or flavour of a custard cream.

Hosts serving guests with food restrictions

Sugar-free, gluten-free and milk-free describe different things. Match each guest’s requirements to the current pack’s ingredients, allergen warnings and nutrition information.

Guests who want familiar custard creams

A conventional vanilla-filled biscuit remains an option for guests who have not asked for sugar-free food. Keep its description separate from any sugar-free alternative on the table.

What should you check?

Decide whether sugar-free status, a filled biscuit or a particular ingredient exclusion matters most, then compare the exact packs you plan to serve.

Priority What to check Your needs
Sugar-free status Read sugars per 100 g: legislation.gov.uk gives a sugar-free threshold of no more than 0.5 g per 100 g. Asda Groceries lists Gullón Zero Digestive Original at less than 0.5 g per 100 g; Joybuy UK lists Gullón Cookies & Cream at 2.4 g per 100 g. I need a biscuit that meets the sugar-free condition, even if that means serving a digestive instead of a custard cream.
Filling and flavour Check whether the biscuit is a vanilla custard cream, an unfilled digestive or a filled cocoa biscuit. “No added sugar” does not establish sugar-free status: the Joybuy UK Gullón Cookies & Cream listing declares 2.4 g sugars per 100 g. The familiar vanilla sandwich biscuit matters more for some guests; for others, the sugar-free requirement takes precedence over its shape and filling.
Ingredients and allergens Read the exact pack’s ingredients and allergen statement. Asda Groceries lists wheat in Gullón Zero Digestive Original and warns that it may contain milk and soya; Free From custard creams address specified ingredient exclusions, not sugar-free status. If a guest needs to avoid an ingredient, I need to check that separately from any sugar claim.
Portions and sweeteners Use the pack’s per-biscuit figure where given, as well as its per-100 g figure. Tesco Groceries lists 3.4 g sugars per biscuit for its standard custard creams; the Asda Groceries Gullón digestive listing includes a warning about excessive consumption. I want guests to know which biscuits are conventional sweet options and to be able to read the packaging for themselves.

Common buying mistakes

  • Reading “Free From” as “sugar-free”

    The checked Tesco Groceries, Sainsbury’s and Asda Groceries Free From custard creams declare 19.9 g, 24.9 g and 25 g sugars per 100 g respectively. Their ingredient exclusions do not make them sugar-free biscuits.

    Check the specific Free From statement against the guest’s requirements, then read sugars per 100 g separately.

  • Equating “no added sugar” with “sugar-free”

    Joybuy UK describes Gullón Cookies & Cream as having no added sugar, while its nutrition listing declares 2.4 g sugars per 100 g. That is above the sugar-free threshold given by legislation.gov.uk.

    If sugar-free is the requirement, use the sugars figure rather than the range name or filled format to make the choice.

  • Overlooking the rest of a sugar-free biscuit’s label

    Asda Groceries lists 68 g carbohydrate per 100 g for Gullón Zero Digestive Original, identifies wheat as an allergen and includes a warning about excessive consumption.

    Leave the pack available so guests can check its ingredients, allergens, sweeteners and portion information.

Relevant brand references

These product-specific listings help distinguish sugar-free alternatives from conventional and Free From custard creams; a brand name alone does not establish the sugars figure.

Gullón

The checked range includes an unfilled sugar-free digestive and a separate filled biscuit described as no added sugar.

  • Asda Groceries lists Gullón Zero Digestive Original at less than 0.5 g sugars per 100 g.
  • Joybuy UK lists Gullón Cookies & Cream at 2.4 g sugars per 100 g; its no-added-sugar wording does not make it sugar-free.

Tesco

Its checked standard and Free From custard creams address different preferences and ingredient requirements.

  • Tesco Groceries labels its checked Free From custard creams gluten-free and milk-free.
  • Tesco Groceries lists 28.3 g sugars per 100 g for the checked standard biscuits and 19.9 g for the Free From version.

Crawford's

The checked 300 g pack is a conventional custard-cream option for guests who have not requested sugar-free biscuits.

  • Tesco Groceries lists approximately 26 biscuits in the checked pack, which may help when planning how many to put out.
  • The same listing declares 30.7 g sugars per 100 g, so this product is not a sugar-free choice.

Sainsbury's

The checked standard and Free From custard creams offer separate options for a conventional biscuit and specified ingredient exclusions.

  • Sainsbury’s labels its checked Free From version gluten-free and milk-free.
  • Sainsbury’s lists 26.5 g sugars per 100 g for the checked standard version and 24.9 g for the Free From version.

Asda

The checked standard and Free From custard creams should be assessed by their individual labels.

  • Asda Groceries labels its checked Free From custard creams as excluding cereals containing gluten and milk.
  • Asda Groceries lists 29 g sugars per 100 g for the checked standard product and 25 g for the Free From product.

M&S

M&S describes its checked Extra Cream Custard Creams as having extra vanilla cream.

  • Its filled format is relevant when guests specifically want conventional custard creams.
  • M&S Food lists 40.2 g sugars per 100 g for this product; it is not a sugar-free option.

Joybuy biscuit options

These Joybuy options are a sugar-free-labelled sandwich biscuit and an unfilled digestive for a book-club spread, rather than custard creams. Check the nutrition and allergen information on the pack you receive.

Oreo Zero Sugar Sandwich Cookies 97g pack

Oreo Zero Sugar Sandwich Cookies 97g

A 97 g sandwich biscuit for guests who want a filled format rather than an unfilled digestive. It is not a vanilla custard cream; check the pack’s sugars per 100 g and allergen statement before serving.

View on Joybuy
Gullon Zero Sugar Free Original Digestives 400g pack

Gullon Zero Sugar Free Original Digestives 400g

An unfilled 400 g digestive option when a custard-cream filling is less important than the sugar-free requirement. Check this pack’s own sugars figure, ingredients and allergen warnings before serving.

View on Joybuy

Questions about serving the biscuits

Does “no added sugar” mean sugar-free?

No. Joybuy UK describes Gullón Cookies & Cream as having no added sugar but lists 2.4 g sugars per 100 g. The sugar-free condition given by legislation.gov.uk is no more than 0.5 g sugars per 100 g, so check the nutrition figure rather than treating the claims as interchangeable.

Does sugar-free mean carbohydrate-free?

No. Asda Groceries lists 68 g carbohydrate per 100 g for Gullón Zero Digestive Original while listing its sugars at less than 0.5 g per 100 g. Read carbohydrate and sugars as separate figures on the pack.

What if a book-club guest has a food allergy?

Check the current pack’s ingredients and allergen warnings against that guest’s requirements. For example, Asda Groceries lists wheat in Gullón Zero Digestive Original and warns that it may contain milk and soya; a sugar-free claim does not answer an allergen question.

Are Free From custard creams sugar-free?

Not the checked Tesco Groceries, Sainsbury’s and Asda Groceries products: their Free From custard creams list 19.9 g, 24.9 g and 25 g sugars per 100 g respectively. Read the specific ingredient exclusions and sugars figure separately.

Can I still put out ordinary custard creams?

Yes, as a separate conventional option for guests who have not requested sugar-free biscuits. Keep them distinct from the sugar-free-labelled alternatives and leave their packaging available so guests can check the nutrition and allergens.