If you specifically need sugar-free custard creams, do not substitute the Tesco, Asda or Sainsbury's examples discussed here: their retailer nutrition panels list 28.3 g, 25 g and 24.9 g sugars per 100 g respectively. For a summer holiday, check the exact pack's sugars and allergen information; if a different type of biscuit will do, the Joybuy options below are sandwich cookies and digestives, not custard creams.
Who is choosing?
Shoppers who need a sugar-free biscuit
Check sugars per 100 g rather than relying on a Free From or vegan name. The retailer panels for Asda and Sainsbury's Free From custard creams list 25 g and 24.9 g sugars per 100 g, so those products do not meet this need.
Shoppers avoiding gluten or milk
Asda and Sainsbury's describe their respective Free From custard creams as gluten-free and milk-free. Check the current pack for the dietary exclusion you need, without treating it as a sugar-free claim.
Families packing conventional biscuits
If sugar-free status is not required, compare sugars and saturates per 100 g, then check the portion and storage instructions on the pack. Tesco's conventional custard creams, for example, call for a cool, dry place and an airtight container after opening.
What should you check?
Start with the requirement that cannot be substituted: a sugar-free claim, a gluten or milk exclusion, or simply a biscuit that is practical to pack.
| Priority | What to check | Your needs |
| Sugars |
Read the exact pack's sugars line per 100 g and any sugars-free claim. Asda and Sainsbury's list 25 g and 24.9 g sugars per 100 g for their respective Free From custard creams. |
I need a sugar-free biscuit, so a gluten-free or milk-free label alone does not answer my question. |
| Comparable figures |
Compare nutrition values per 100 g before using per-biscuit figures for a portion. Tesco lists 28.3 g sugars and 12.8 g saturates per 100 g for its conventional custard creams; M&S lists 40.2 g and 13.5 g respectively for Extra Cream Custard Creams. The NHS explains that nutrition information is given per 100 g, sometimes alongside a portion figure. |
For biscuits of different sizes, I want figures measured on the same basis before deciding how many to pack. |
| Dietary exclusions |
Read the current ingredients and allergen statement. Asda and Sainsbury's describe their Free From custard creams as gluten-free and milk-free; those descriptions do not establish their sugars content. |
Gluten or milk avoidance matters to me, but I also need to check sugars separately if that is a requirement. |
| Holiday storage |
Follow the pack's storage instructions and check its best-before date. Asda, Tesco and M&S specify cool, dry storage; Tesco also calls for an airtight container after opening, while M&S says to keep its biscuits away from sunlight. |
I want to know where an opened pack can be kept during the trip. |
Common buying mistakes
-
Reading “Free From” as “sugar-free”
The terms can refer to different things. Asda's and Sainsbury's Free From custard creams are described as gluten-free and milk-free, yet their retailer panels list 25 g and 24.9 g sugars per 100 g respectively.
If sugar-free status is essential, check the sugars claim and per-100-g nutrition line on the exact pack rather than choosing by the Free From name.
-
Comparing only the figure per biscuit
A per-biscuit figure depends on the size of the biscuit. Per-100-g figures allow a comparison between recipes and pack sizes; the NHS notes that nutrition panels use this basis.
Compare sugars and saturates per 100 g first, then use the portion information for the amount you plan to pack or serve.
-
Assuming custard creams share an allergen profile
The gluten-free and milk-free descriptions on the Asda and Sainsbury's Free From products should not be assumed to apply to conventional custard creams.
For a dietary exclusion, check the ingredients and allergen statement on the particular pack each time.
-
Ignoring storage instructions while travelling
Asda, Tesco and M&S specify cool, dry storage for the named products. Tesco adds an airtight-container instruction after opening, and M&S specifies keeping its biscuits away from sunlight.
Check the pack before travelling and follow its instructions for opened biscuits.
Brand and product-line references
These named custard-cream lines illustrate why dietary exclusions and sugars must be checked separately; brand inclusion does not indicate that a product is sold by Joybuy.
Tesco
Tesco lists both conventional Custard Cream Biscuits and a separate Free From custard-cream product.
- Tesco describes its Free From custard creams as gluten-free, milk-free and suitable for vegans.
- Its conventional custard creams list 28.3 g sugars per 100 g, according to Tesco's nutrition panel. A Free From name does not establish sugar-free status.
Sainsbury's
Sainsbury's lists a 125 g Free From custard-cream product.
- Sainsbury's describes it as suitable for coeliacs, gluten-free, milk-free and vegan.
- Its nutrition panel lists 24.9 g sugars per 100 g, so the Free From description should not be read as sugar-free.
Asda
Asda lists a 125 g Free From custard-cream product.
- Asda describes the product as free from cereals containing gluten and milk.
- Its nutrition panel lists 25 g sugars per 100 g. Asda also specifies cool, dry storage.
M&S
M&S lists Extra Cream Custard Creams as a conventional biscuit option.
- The M&S product page provides per-100-g sugars and saturates figures for comparison.
- It lists 40.2 g sugars and 13.5 g saturates per 100 g, and instructs shoppers to store the biscuits in a cool, dry place away from sunlight.
Joybuy biscuit options
If a custard cream is not essential, these Joybuy listings offer a sandwich cookie and a digestive biscuit for the same holiday-snack occasion. Neither is a custard cream; check the current pack's sugars panel before relying on a sugar-free name.
No image available
Oreo Zero Sugar Sandwich Cookies 97g
Consider this sandwich-cookie format only if a traditional custard cream is not essential. For a sugar-free requirement, check sugars per 100 g on the current pack; check its wheat and soya allergen information too.
View on Joybuy
No image available
Gullon Zero Sugar Free Original Digestives 400g
These are digestives rather than custard creams. Check the current pack's sugars per 100 g, sweetener advice and wheat, milk and soya allergen information before choosing them for a holiday snack.
View on Joybuy
Frequently asked questions
Does “Free From” mean a custard cream is sugar-free?
No. Free From can describe exclusions such as gluten or milk. Asda's and Sainsbury's Free From custard creams list 25 g and 24.9 g sugars per 100 g respectively on their retailer nutrition panels, so check sugars separately.
What should I read when choosing a sugar-free custard cream?
Read the exact pack's sugars claim and sugars value per 100 g. Do not use vegan, gluten-free, milk-free or Free From wording in place of that information; the NHS explains that per-100-g nutrition figures provide a basis for comparing foods.
Can Free From custard creams suit a gluten-free or milk-free holiday snack?
The named Asda and Sainsbury's products are described by their retailers as gluten-free and milk-free. Check the current pack's ingredients and allergen statement for the particular exclusion you need, and check sugars separately if sugar-free status also matters.
How should I store custard creams on a summer holiday?
Follow the instructions on the pack you take. Asda, Tesco and M&S specify cool, dry storage for the named products; Tesco also says to use an airtight container after opening, while M&S says to keep its biscuits away from sunlight. Check the pack's best-before date before travelling.