Who needs to check the label?

The distinction between sugar-free and Free From matters most when either sugars or particular ingredients determine which biscuit you can order.

Shoppers with a firm sugar-free requirement

Check the sugars figure for the exact biscuit rather than relying on Free From, vegan or allergen wording. For a biscuit sold with a sugar-free claim in Great Britain, legislation.gov.uk sets a condition of no more than 0.5 g sugars per 100 g.

Shoppers avoiding gluten or milk

Free From custard creams may address an ingredient requirement without meeting a sugar-free one. Check the current ingredients and allergen information alongside the nutrition panel: Sainsbury’s and Asda each list around 25 g sugars per 100 g for their Free From custard creams.

Shoppers comparing snack portions

Compare carbohydrate, sugars, saturates and the stated serving size if those figures matter to your food choices. Diabetes UK also highlights portion size in its snack advice; a sugar-free name alone does not describe the whole nutrition panel.

What should you check before ordering?

Start with the sugar-free claim and per-100 g figure, then check ingredient requirements and how your delivery service handles replacements.

Priority What to check Your needs
Sugar-free status Check the claim on the exact product and its sugars per 100 g. For a biscuit in Great Britain, legislation.gov.uk gives no more than 0.5 g sugars per 100 g as the condition for a sugar-free claim. If sugar-free is essential to me, a Free From label or a small per-biscuit figure is not enough to settle the choice.
Free From ingredients Read the current ingredient and allergen information separately from the sugars figure. Sainsbury’s Free From custard creams list 24.9 g sugars per 100 g; Asda’s list 25 g per 100 g. I may need to avoid gluten or milk, but I also want to know whether the same biscuit meets a separate sugar-free requirement.
Whole nutrition panel Compare carbohydrate, sugars and saturates on the same stated basis, then look at the serving size. Diabetes UK highlights portion size when discussing snacks. When choosing a sweet biscuit, I want the portion and nutrition figures, not just a claim on the front of the pack.
Delivery substitutes Review the retailer’s substitution controls and inspect the replacement’s ingredients and nutrition information. Tesco accepts shopper notes, while Sainsbury’s says customers can opt out of substitutes. A replacement needs to meet my ingredient and sugar criteria too; a similar-looking biscuit might not.

Where can the choice go wrong?

  • Reading “Free From” as “sugar-free”

    Free From can refer to ingredients such as gluten or milk. Sainsbury’s and Asda list 24.9 g and 25 g sugars per 100 g respectively for their Free From custard creams, above the Great Britain condition for a sugar-free claim published by legislation.gov.uk.

    Check the sugar-free claim and the per-100 g sugars figure independently of the allergen labels.

  • Checking only sugars per biscuit

    A per-biscuit number does not replace the per-100 g basis used for a sugar-free claim. It also leaves out other figures that may matter when comparing snacks.

    Use sugars per 100 g for the claim check, then compare carbohydrate, saturates and serving information for the exact products you are considering.

  • Accepting a substitute without reading its label

    A replacement can have different sugars, ingredients or allergens. Sainsbury’s says it offers substitutes where possible unless shoppers have asked it not to.

    Use substitution settings or notes where available. If an essential requirement is at stake, inspect the replacement before accepting it; Asda says unwanted delivered substitutes can be handed back to the driver.

What do the retailer listings show?

These are references to particular Free From custard cream listings, not a judgement about every biscuit sold by each retailer.

Tesco

Tesco Groceries describes its Free From Custard Creams 125 g as gluten-free, milk-free and suitable for vegans.

  • The listing identifies the dietary characteristics of this product.
  • Those characteristics do not establish that the biscuits are sugar-free; check the exact pack’s claim and nutrition declaration if sugars are the deciding factor.

Sainsbury’s

Sainsbury’s describes its Free From Custard Creams 125 g as milk- and gluten-free vanilla-flavour biscuits.

  • The listing states 24.9 g sugars per 100 g, allowing a direct sugar-content check.
  • That figure exceeds the Great Britain condition for a sugar-free claim published by legislation.gov.uk.

Asda

Asda lists Free From Custard Creams 125 g with gluten-free and milk-free labelling.

  • The listing states 25 g sugars per 100 g alongside the dietary labels.
  • The product’s Free From status does not make it suitable for a strict sugar-free requirement.

Other biscuit styles on Joybuy

These Joybuy listings are a sandwich biscuit and a digestive biscuit, not custard creams. If you are considering a different style to meet a sugar-free requirement, check the current pack’s sugars per 100 g before choosing.

Oreo Zero Sugar Sandwich Cookies 97g pack

Oreo Zero Sugar Sandwich Cookies 97g

A sandwich biscuit to consider if you are willing to choose a different style from custard creams. Check the pack’s sugars per 100 g rather than relying on the Zero Sugar name alone.

View on Joybuy
Gullon Zero Sugar Free Original Digestives 400g pack

Gullon Zero Sugar Free Original Digestives 400g

A digestive biscuit rather than a custard cream. Check the pack’s sugars per 100 g and its warning that excessive consumption may have a laxative effect.

View on Joybuy

Questions about sugar-free custard creams

What does “sugar-free” mean on a biscuit listing?

For a biscuit in Great Britain, legislation.gov.uk gives no more than 0.5 g sugars per 100 g as the condition for a sugar-free claim. Check the claim and nutrition declaration for the exact product you intend to order.

Are Tesco, Sainsbury’s and Asda Free From custard creams sugar-free?

The Free From label does not establish that they are sugar-free. Sainsbury’s lists 24.9 g sugars per 100 g and Asda lists 25 g per 100 g for their Free From custard creams. Tesco’s listing describes gluten-free, milk-free and vegan suitability, which are different characteristics from sugar-free status.

Does a sugar-free name tell me everything about a biscuit’s nutrition?

No. The name does not give you the full carbohydrate, saturates or serving information. Compare the nutrition declarations for the products you are considering; Diabetes UK also highlights portion size in its snack advice.

How can I manage substitutes in a grocery delivery?

Set your substitution preferences before ordering, then check any replacement against your sugar and ingredient requirements. Tesco allows notes for a personal shopper, Sainsbury’s says customers can ask not to receive substitutes, and Asda says unwanted delivered substitutes can be handed back to the driver.