Who is each style for?

Shoppers seeking a sugar-free shortbread-style biscuit

Check the sugars declaration for the particular biscuit. A gluten-free label or gift-style presentation does not tell you whether it is sugar-free.

Shoppers comparing carbohydrate information

Read total carbohydrate and portion information alongside sugars. Diabetes UK notes that sweeteners known as polyols contain carbohydrates and calories.

Traditional shortbread gift buyers

If an all-butter finger or presented assortment matters more than a sugar-free claim, compare those formats on their own terms. The Walker’s and Dean’s fingers described here contain sugar.

What should you check?

Start with the sugars declaration on the exact biscuit, then compare the recipe and the rest of the pack information against what matters for the purchase.

Priority What to check Your needs
Sugar-free claim Compare sugars per 100 g on the exact pack with the 0.5 g per 100 g sugar-free threshold published by legislation.gov.uk. Farmhouse Biscuits lists 0.2 g per 100 g for its Viennese Shorties. I want a biscuit with a sugar-free claim, not one whose ‘free from’ wording refers to another ingredient.
Carbohydrate and sweeteners Read total carbohydrate and energy as well as sugars, and check the sweetener and pack warning. Farmhouse Biscuits lists 67.6 g carbohydrate and 491 kcal per 100 g for its Shorties, which contain maltitol. The sugars figure alone does not answer my question about the rest of the nutrition declaration or the amount I plan to serve.
Biscuit style Check whether the biscuit is a Viennese-style shortcake, an all-butter finger or another type. Walker’s Shortbread lists 32% butter and 16.2 g sugars per 100 g for its 250 g fingers; Dean’s of Huntly lists 31% salted butter and 17.7 g sugars per 100 g for its 150 g fingers. For a traditional butter-based finger, I can accept a biscuit that is not sugar-free. If sugar-free is essential, I would choose by the specific biscuit’s label instead.
Allergens Read the particular pack’s ingredients and precautionary allergen statements. Farmhouse Biscuits lists wheat and possible cross-contact allergens for its Viennese Shorties. When serving or gifting biscuits to someone avoiding an allergen, I need the relevant pack information; ‘sugar-free’ does not answer that question.

Mistakes to avoid

  • Reading ‘free from’ as ‘sugar-free’

    Joybuy’s Lazy Day Free From Shortbread listing gives 21.7 g sugars per 100 g, so that product is not a sugar-free substitute.

    Check what the wording excludes, then read sugars per 100 g for the exact biscuit.

  • Treating sugar-free as a description of the whole nutrition panel

    Farmhouse Biscuits lists 0.2 g sugars but 67.6 g carbohydrate and 491 kcal per 100 g for its Viennese Shorties. Diabetes UK also notes that polyols contain carbohydrates and calories.

    Compare the complete nutrition declaration and the portion you intend to serve.

  • Assuming a sugar-free biscuit avoids allergens

    Farmhouse Biscuits lists wheat and precautionary statements for other allergens. Its product information also warns that excessive consumption may cause laxative effects.

    Read the particular pack’s ingredients, allergen statements and sweetener warning before serving it.

Brand and retailer references

These examples show how biscuit style, sugar-free wording and other ‘free from’ labels can describe different properties; they are not a list of Joybuy products.

Farmhouse Biscuits

Its Sugar Free Viennese Shorties are a shortbread-style shortcake rather than a traditional all-butter finger.

  • Farmhouse Biscuits lists 0.2 g sugars and 67.6 g carbohydrate per 100 g for this product.
  • The recipe contains maltitol and wheat; read the pack’s other allergen statements and consumption warning.

Gullón

Gullón calls one of its products Zero Shortbread Biscuits.

  • Galletas Gullón lists wheat, maltitol and isomalt in the product ingredients.
  • Check sugars per 100 g and allergen information on the particular UK pack before choosing it for either requirement.

Walker’s Shortbread

Its 250 g Shortbread Fingers are a traditional butter-based choice when sugar-free is not required.

  • Walker’s Shortbread lists 32% butter for these fingers.
  • The same product lists sugar as an ingredient and 16.2 g sugars per 100 g.

Dean’s

Its 150 g All Butter Shortbread Fingers offer another traditional finger format.

  • Dean’s of Huntly lists 31% salted butter for this product.
  • It also lists sugar as an ingredient and 17.7 g sugars per 100 g.

M&S

Its shortbread range includes presented assortments and a Made Without Wheat option.

  • The M&S range includes a Scottish Shortbread Selection and Made Without Wheat All Butter Shortbread Rounds.
  • Made Without Wheat describes a different property from sugar-free; check the selected pack’s sugars declaration.

Waitrose

Its shortbread listings include both gift-oriented and free-from formats.

  • Waitrose & Partners lists an All Butter Shortbread Tin and Free From Gluten Butter Shortbread.
  • A free-from-gluten description does not establish the sugars content of that biscuit.

Joybuy biscuit options

These Joybuy options are a digestive and a sandwich cookie labelled sugar-free, not shortbread. Consider them only if you are open to a different biscuit style, and check the particular pack for the nutrition and ingredients you need.

Gullon Zero Sugar Free Original Digestives 400g

Gullon Zero Sugar Free Original Digestives 400g

This is a digestive biscuit rather than shortbread. If the sugar-free claim is your reason for choosing it, check sugars per 100 g, sweeteners and allergens on the particular pack.

View on Joybuy
Oreo Zero Sugar Sandwich Cookies 97g

Oreo Zero Sugar Sandwich Cookies 97g

This is a sandwich cookie rather than shortbread. Compare the particular pack’s sugars and total carbohydrate per 100 g, and read its ingredient and allergen information.

View on Joybuy

Common questions

Does ‘no added sugar’ mean sugar-free?

No. They are different claims. For a sugar-free claim, compare the exact biscuit’s sugars declaration with the 0.5 g per 100 g threshold in the UK nutrition-claims annex published by legislation.gov.uk; do not substitute ‘no added sugar’ or ‘free from’ wording for that check.

Is the sugars figure enough to compare these biscuits?

No. Read total carbohydrate and the portion as well. Diabetes UK notes that polyols contain carbohydrates and calories, while Farmhouse Biscuits lists 67.6 g carbohydrate per 100 g for its sugar-free Viennese Shorties.

How should I store Farmhouse Viennese Shorties?

Follow the storage instructions on the pack you receive rather than applying instructions from another shortbread product.

Are sugar-free or Made Without biscuits automatically suitable for someone avoiding an allergen?

No. Those descriptions refer to different properties. Farmhouse Biscuits lists wheat and precautionary allergen statements for its Viennese Shorties, while Galletas Gullón lists wheat for its Zero Shortbread Biscuits. Check the particular pack for the allergen concerned.