What should you check before choosing?
Start with sugars per 100 g, then compare the portion information, ingredients and coating on the exact biscuit you intend to buy.
| Priority |
What to check |
Your needs |
| Sugar-free claim |
Check sugars per 100 g against the 0.5 g limit for a sugar-free claim published on legislation.gov.uk. “No added sugar” has a different definition. ASDA Groceries lists Gullón Zero Original at less than 0.5 g per 100 g, but its own standard digestives at 16 g. |
I want a digestive that meets my sugar-free requirement, not a standard biscuit with a similar name or appearance. |
| Snack portion |
Compare total carbohydrate and the stated biscuit size. ASDA Groceries lists 9.0 g carbohydrate per 13.3 g Gullón Zero Original biscuit; Joybuy lists 430 kcal per 100 g for the same 400 g product. |
For an afternoon portion, I want to know what one biscuit contributes beyond its sugars figure. |
| Ingredients and allergens |
Read the supplied pack for sweeteners, allergens and warnings. Joybuy lists isomalt, maltitol and wheat for Gullón Zero Original, with possible milk and soya; Morrisons lists milk and wheat, with possible nuts and soya, for the dark-chocolate version. |
If an ingredient or allergen matters to me, I need the information for the exact plain or coated variant. Both retailer listings carry an excessive-consumption warning. |
| Plain or coated |
Check whether the biscuit has a coating and compare each variant’s own nutrition. Morrisons describes the 270 g Zero Sugar Free Dark Chocolate Digestives as having a 24% sugar-free dark-chocolate coating; that does not establish the same carbohydrate or energy values as the plain biscuit. |
I would choose plain to avoid a coating, or consider the coated biscuit when chocolate flavour matters alongside a sugar-free description. |
Brands and product lines to compare
These product listings help distinguish sugar-free digestives from conventional alternatives; a brand’s inclusion here does not mean every biscuit it makes is sugar-free.
Gullón Zero
The Original 400 g and dark-chocolate 270 g digestives are listed as sugar-free by ASDA Groceries and Morrisons respectively.
- ASDA Groceries gives sugars per 100 g and carbohydrate per biscuit for the plain Original.
- The variants have different ingredients and allergen information; both listings carry an excessive-consumption warning.
McVitie's
Original Digestives are a conventional-biscuit comparison, not a sugar-free selection.
- ASDA Groceries lists 15.1 g sugars per 100 g for the McVitie's Original 2 × 315 g pack.
Tesco
Tesco Digestives 400 g provide an own-brand conventional comparison.
- Tesco Groceries lists sugar among the ingredients and 14.6 g sugars per 100 g.
Asda
Asda lists both its own conventional digestives and the separately branded Gullón Zero Original.
- ASDA Groceries lists 16 g sugars per 100 g for its own Digestive Biscuits 400 g, compared with less than 0.5 g for Gullón Zero Original 400 g. The two products should not be confused.
Sainsbury's
Sainsbury's Digestives 400 g are another conventional-biscuit comparison.
- Sainsbury's lists 16.3 g sugars per 100 g for this product and advises that product information may change.
M&S
M&S Digestive Biscuits 400 g are a conventional option containing demerara sugar.
- Marks & Spencer lists 18.2 g sugars per 100 g for this product, so it does not meet the sugar-free selection condition.
Crawford's
Crawford's Digestives 400 g are a conventional comparison.
- The Iceland Foods listing includes sugar and partially inverted sugar syrup among the ingredients; do not treat this product as a sugar-free digestive.
A plain sugar-free digestive on Joybuy
This Joybuy option is a plain digestive for shoppers who want a sugar-free afternoon biscuit without a chocolate coating.
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Gullón Zero Original Sugar Free Digestives 400 g
A plain, uncoated option for a sugar-free afternoon biscuit. The Joybuy listing states less than 0.5 g sugars and 68 g carbohydrate per 100 g; ASDA Groceries lists 9.0 g carbohydrate per 13.3 g biscuit. It contains wheat and the sweeteners isomalt and maltitol, may contain milk or soya, and carries an excessive-consumption laxative-effect warning.
Joybuy
Questions about sugar-free digestives
Is “no added sugar” the same as “sugar-free”?
No. The nutrition-claim definitions published on legislation.gov.uk set a limit of 0.5 g sugars per 100 g for a food described as sugar-free. “No added sugar” instead concerns whether sugars or foods used for sweetening have been added. Check the product’s sugars per 100 g if sugar-free is your requirement.
Can I rely on the sugar-free label when comparing carbohydrate?
No. ASDA Groceries lists 9.0 g carbohydrate in a 13.3 g Gullón Zero Original biscuit. University Hospitals Sussex NHS Foundation Trust’s snack guidance advises looking at total carbohydrate and portion size when these matter to your food choices.
Do the plain and chocolate-coated biscuits have the same allergens?
No. The listed Gullón Zero Original contains wheat and may contain milk or soya; Morrisons lists milk and wheat in its Zero Sugar Free Dark Chocolate Digestives, with possible nuts or soya. Read the supplied pack for the exact variant before eating it.
Can a sugar-free digestive be provided as a school snack in England?
A sugar-free label does not exempt biscuits from England’s school-food category rule. For food covered by the Requirements for School Food Regulations 2014, Schedule 4 says biscuits must not be provided otherwise than as part of a school lunch. Department for Education guidance dated 14 September 2026 describes changes proposed for September 2027 as subject to Parliamentary approval, not as rules already in force.
How should Gullón Zero Original biscuits be stored?
They are ready to eat. The ASDA Groceries listing says to keep the pack cool and dry, away from sunlight, and to close it after opening.