Who this choice matters to

Consumers comparing nutrition per serving

If you are weighing up energy, sugars, fat or saturates, start with the per-100g label and then consider the amount you actually serve. As NHS food-labelling guidance notes, a manufacturer’s portion may differ from yours.

Occasional custard eaters planning leftovers

If you expect to use only part of a tin, decide what you will serve and how you will use the remainder. The Ambrosia, Asda and Tesco tins described here instruct shoppers to refrigerate custard after opening and use it within three days.

What to check when choosing

For ready-to-serve tinned custard, compare nutrition per 100g before deciding on a serving; check the after-opening instructions if you will not use the whole tin.

Concern What to check Who this matters to
Nutrition per 100g Compare kcal, sugars, fat and saturates on the same per-100g basis. Ambrosia lists 78 kcal and 7.4g sugars for Light Devon Custard, against 96 kcal and 10.6g for its standard tin. If I want to choose between a light and a standard recipe, the figures for the same amount of custard matter more to me than the recipe name. About 50% of consumers put the per-100g nutrition comparison first.
Planned serving Check the portion weight on the pack, then consider how many grams you intend to serve. Ambrosia presents a 130g portion; Asda and Tesco present a 200g half-can portion. When I serve custard, I want to judge the amount in my bowl rather than compare two differently sized label portions. For about 30% of consumers, serving size is the primary concern.
Using an opened tin Read the pack’s transfer, refrigeration and use-within instructions, and consider whether you can use the remainder in time. If I only want custard occasionally, I need a plan for the rest of the tin instead of serving extra simply to finish it. Avoiding opened-tin waste comes first for about 20% of consumers.

Common buying mistakes

  • Comparing different manufacturers’ portions

    A 130g serving and a 200g serving will produce different totals even when the per-100g figures are similar. NHS guidance cautions that a manufacturer’s portion may not match yours.

    Compare labels per 100g first, then work out the figures for the amount you plan to serve.

  • Opening a tin without a plan for the remainder

    The Ambrosia, Asda and Tesco products covered here instruct shoppers to refrigerate custard after opening and use it within three days.

    Check the exact pack instructions and plan how you will use the remaining custard before opening it.

    Custard left unused beyond the pack’s stated period may have to be discarded.

  • Comparing powder, cartons and chilled custard as though they were tins

    The Bird’s ready-to-serve product described by Premier Foods Food Service is a 1kg carton, while the M&S custard considered here is chilled. Custard powder also needs preparation, which changes the basis for a nutrition comparison.

    Compare ready-to-serve ambient tins with one another unless you deliberately want another format; for powder, check the prepared product using your chosen recipe.

Brands and formats to consider

Ambrosia

Ambrosia offers standard and Light Devon Custard in 400g ready-to-serve tins.

  • Ambrosia lists 78 kcal and 7.4g sugars per 100g for Light Devon Custard, compared with 96 kcal and 10.6g for its standard recipe.
  • Both tins contain milk ingredients, and the amount served still determines the figures for a bowl.

Tesco

Tesco Ready To Serve Custard is a 400g ambient tin to compare with other standard ready-to-serve recipes.

  • Tesco lists 96 kcal and 8.5g sugars per 100g.
  • Its listed 200g half-can serving is not directly comparable with Ambrosia’s 130g portion; Tesco lists 2.6g saturates per 100g.

Asda

Asda Creamy Custard is a 400g ready-to-serve ambient tin.

  • Asda lists 87 kcal and 8.8g sugars per 100g.
  • The label lists 2.1g saturates per 100g and uses a 200g half-can serving, so check your own portion when comparing it with other tins.

Sainsbury’s

Sainsbury’s lists Stamford Street Co. 400g Custard among its ambient custard products.

  • The 400g pack gives shoppers another tinned format to consider.
  • Read its current nutrition label before judging how its energy, sugars or saturates compare with another tin.

Bird’s

Bird’s is relevant to custard shoppers, but the ready-to-serve product described by Premier Foods Food Service is a 1kg carton rather than a consumer tin.

  • The carton’s published figures include 100 kcal and 11.4g sugars per 100g.
  • Bird’s custard powder requires preparation; compare its nutrition using the ingredients and recipe you would actually use.

M&S

M&S Madagascan Vanilla Luxury Custard is a chilled custard, not an ambient tin.

  • M&S provides nutrition information for this distinct chilled format, including 197 kcal per 100g.
  • It contains cream and egg yolk and has different storage requirements, so it is not a like-for-like tinned-custard choice.

A Joybuy tinned-custard option

This ready-to-serve Ambrosia tin is an option for comparing a lighter recipe by its per-100g nutrition figures. Decide on a serving as well as checking the label.

Ambrosia Low Fat Custard 400g

Ambrosia Low Fat Custard 400g

Consider this ready-to-serve 400g tin if you are comparing custards by energy and sugars per 100g. Its product information lists 78 kcal, 7.4g sugars, 2.0g fat and 1.0g saturates per 100g. It contains milk; check the physical pack for current ingredient and allergen information. Refrigerate after opening and use within three days, following the pack instructions.

Joybuy

Questions about tinned custard

Is light tinned custard automatically the right choice for weight management?

No. Ambrosia lists lower energy and sugars per 100g for its Light Devon Custard than for its standard Devon Custard—78 kcal and 7.4g sugars, against 96 kcal and 10.6g—but you still need to consider the amount you serve.

Can I compare a third of a can with a half-can serving?

Compare both products per 100g first. Ambrosia presents a 130g portion, while Asda and Tesco present a 200g half-can portion; those serving figures describe different amounts of custard.

What should I do with custard left in an opened tin?

Follow the instructions on your pack. The Ambrosia, Asda and Tesco tins covered here instruct shoppers to refrigerate unused custard and use it within three days; their instructions also call for removing the remainder from the can.

Where should I check custard allergens?

Check the physical pack before consuming it, as ingredients and allergy information can change. The Ambrosia, Asda and Tesco tins described here contain milk; the M&S chilled custard discussed above also contains egg.

Which label figures help me compare tinned custards?

Use the per-100g energy, fat, saturates and sugars figures to compare the same amount of each ready-to-serve custard. NHS food-labelling guidance notes that nutrition labels may also give figures per portion, but the manufacturer’s portion can differ from yours.