What to check when buying
Start with salt per 100g so that different pack sizes do not obscure the comparison. Then plan portions and decide whether the custard needs to be served warm.
| Concern |
What to check |
Who this matters to |
| Declared salt |
Compare salt per 100g on current labels, then account for the portion you will serve. The nidirect low-salt threshold is 0.3g or less per 100g; it does not establish a reduced-salt claim for a particular custard. |
If salt is my priority for Easter dessert, I want a like-for-like label comparison before deciding how much to serve. About 50% of consumers put the stated salt figure first. |
| Quantity and leftovers |
Check pack weight, suggested servings and the instructions for storing custard after opening. Tesco and Sainsbury's specify consumption within three days after opening; Ocado lists two days for M&S Custard. |
When I am serving several diners, I want enough custard without opening more than we can use within the pack's storage window. Pack quantity and leftovers come first for about 30% of consumers. |
| Warm serving |
Follow the selected pack's hob or microwave directions and its separate reheating restriction. Sainsbury's says not to reheat its custard once cooled, while Ocado's M&S listing says not to reheat. |
If custard needs to be warm alongside pudding, I want to know how to heat the amount needed for lunch. Roughly 20% of consumers prioritise straightforward warm serving. |
Tinned custard on Joybuy
These Ambrosia 400g ready-to-serve cans offer two variants to consider for Easter dessert. Compare their current salt labels and milk-allergen information before choosing one for the table.
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Ambrosia Devon Custard 400g
This ready-to-serve can suits a dessert plan that calls for custard served hot or cold.
The Joybuy listing states 0.11g salt per 100g and 0.14g per 130g portion. It specifies refrigeration and consumption within three days after opening. The product contains milk; check the current pack for heating directions before warming it.
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Ambrosia Low Fat Custard 400g
This 400g ready-to-serve can is another hot-or-cold option when comparing salt declarations for dessert.
The Joybuy listing states 0.12g salt per 100g and specifies refrigeration and consumption within three days after opening. It contains milk. Check the pack's serving guidance to work out the salt in the portion you intend to serve; “Low Fat” is not a reduced-salt claim.
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Questions about serving custard
What counts as low salt on a custard label?
The nidirect guidance gives 0.3g salt or less per 100g as the low-salt threshold. Tesco Groceries lists 0.10g per 100g for Tesco Ready To Serve Custard, Ocado lists 0.10g for M&S Custard, and Sainsbury's lists 0.15g for its Ready To Eat Custard. Check the current pack before relying on a figure; meeting that threshold does not establish a reduced-salt claim.
Does the serving size matter if the per-100g salt figure is low?
Yes. The per-100g figure makes products comparable, while the amount served determines the salt in a bowl. Tesco Groceries lists 0.20g for a 200g half-can serving of its custard; Sainsbury's lists 0.19g for a smaller 125g serving. Compare the serving weights before comparing those two per-serving figures.
Can I warm tinned custard for Easter dessert?
Follow the heating instructions on the custard you choose. Tesco Groceries, Sainsbury's and Ocado provide hob or microwave directions for the products discussed here, but their reheating restrictions differ. Transfer custard from a can to a suitable container before microwaving it, and check the pack before heating any cooled leftovers.
How long can opened ready-to-serve custard be kept?
Use the selected pack's instructions: Tesco Groceries and Sainsbury's specify refrigeration and consumption within three days after opening, while Ocado lists two days for M&S Custard. These windows apply to those products, not every custard.
Is ready-to-serve custard suitable for someone with a milk allergy?
Do not assume that it is. The Tesco, Sainsbury's and M&S custards discussed here contain milk, as do the Ambrosia Joybuy selections. Check the current label and allergy advice for the exact product you intend to serve.