Who this helps

Shoppers who count carbohydrate

If you already count carbohydrate for meal planning, compare the figure for the amount of custard you intend to eat, not just the figure per 100g. Diabetes UK explains carbohydrate counting as an approach used by some people with diabetes.

Shoppers looking for less fat

A lower-fat ready-to-serve tin may meet your main shopping aim, but compare its carbohydrate and sugars too. The Ambrosia Light and ASDA Light labels show why one figure cannot stand in for the others.

Households serving custard more than once

If a tin will be shared or used over several occasions, decide how much to serve and check the storage instructions for what remains. Diabetes UK notes that the amount served changes the carbohydrate, sugar and fat consumed.

What matters when choosing

Compare tins on a per-100g basis first, then use the pack figures to assess the portion you plan to serve.

Concern What to check Who this matters to
Carbohydrate and sugars Compare both figures per 100g, then calculate carbohydrate for your intended portion. For consumers who count carbohydrate, a low-fat claim cannot tell them what a serving contributes. About 42% of consumers put carbohydrate and sugars first.
Fat and saturates Check total fat and saturates per 100g; compare carbohydrate and sugars separately. If reducing fat is the main shopping aim, a light tin can draw attention without settling the carbohydrate question. About 33% of consumers prioritise fat.
Portions and leftovers Decide how much to serve and check the opened-pack storage instructions. When a tin is used for several bowls, the amount served and the handling of leftovers become the practical priorities. Roughly 25% of consumers put portions and storage first.

Buying mistakes to avoid

  • Treating low fat as a diabetes-specific claim

    A lower-fat custard still has carbohydrate and sugars. ASDA Groceries lists 13g carbohydrate and 8.3g sugars per 100g for ASDA Light Custard.

    Read the carbohydrate, sugars and fat lines together rather than using the front-of-pack claim as a suitability test.

  • Comparing only the suggested serving

    Suggested serving sizes can differ between tins, making their per-serving figures a poor like-for-like comparison. Diabetes UK notes that a larger portion changes the amounts consumed.

    Compare per 100g first, then calculate the figures for the portion you expect to eat.

  • Choosing by one traffic-light colour

    A per-serving fat colour does not show the full carbohydrate comparison. ASDA Groceries lists 14.8g carbohydrate and 2.9g fat per 100g for standard Ambrosia Devon Custard, against 12.1g and 2.0g for Ambrosia Light.

    Use the per-100g nutrition tables when comparing those two tins.

  • Overlooking allergens and storage

    The Ambrosia Light, standard Ambrosia Devon and ASDA Light products described by ASDA Groceries contain milk. A lower-fat label does not change that allergen consideration.

    Check the current tin’s allergen statement and follow its instructions for any custard left after opening.

Relevant brands and formats

Ambrosia

Its Light Devon Custard 400g tin can be compared with the brand’s standard Devon Custard 400g tin.

  • Ambrosia describes the Light tin as having 30% less sugar and fat than its standard Devon Custard.
  • ASDA Groceries lists 12.1g carbohydrate and 7.4g sugars per 100g for the Light tin; it also contains milk.

ASDA

ASDA Light Custard 400g is another ready-to-serve tinned option for a fat-led comparison.

  • ASDA Groceries lists 1.6g fat per 100g.
  • The same listing gives 13g carbohydrate and 8.3g sugars per 100g, so its fat figure does not settle the carbohydrate comparison.

Sainsbury's

Sainsbury's lists a lighter ready-to-eat own-label custard alongside other custard formats.

  • Its category listing includes a 500g lighter custard and Ambrosia Light 400g.
  • Check the current nutrition panel before comparing the own-label product with a 400g tin.

Bird's

The Bird's product listed by Sainsbury's is custard powder, rather than ready-to-serve tinned custard.

  • A powder lets you prepare custard when needed.
  • Compare its nutrition as prepared, accounting for the ingredients used, rather than treating the dry mix as equivalent to a ready-to-serve tin.

M&S

The Madagascan Vanilla Luxury Custard described by Marks & Spencer is chilled, not a tinned lower-fat counterpart.

  • Marks & Spencer provides per-100g nutrition figures for comparing this different format.
  • It lists 13.6g fat and 12.1g sugars per 100g; compare the format and figures rather than treating it as a like-for-like light tin.

Joybuy tinned custard selection

This ready-to-serve lower-fat tin is relevant if you plan to check carbohydrate, sugars and portion size alongside fat.

Ambrosia Low Fat Custard 400g tin

Ambrosia Low Fat Custard 400g

A ready-to-serve 400g tin for shoppers comparing lower-fat custard. Check the current pack’s carbohydrate and sugars figures for the amount you intend to serve, as well as its allergen and opened-pack storage instructions.

View on Joybuy

Questions about lower-fat tinned custard

Does low-fat tinned custard automatically suit someone with diabetes?

No. A low-fat description does not tell you the carbohydrate in the portion you will eat. Compare carbohydrate and sugars as well as fat on the nutrition panel; ASDA Groceries lists less fat but more carbohydrate and sugars per 100g for ASDA Light than for Ambrosia Light.

Should I compare custard per serving or per 100g?

Use per 100g to compare different tins, then work out the figures for your own serving. Suggested serving sizes vary, and Diabetes UK notes that larger portions change the amounts of carbohydrate, sugars and fat consumed.

What if I already count carbohydrate for insulin?

Use the carbohydrate figure for your actual portion with the counting approach agreed with your diabetes team, rather than changing insulin because a pack says light. Diabetes UK explains that some people use carbohydrate counting alongside their insulin regimen.

How should I keep custard left in an opened tin?

Follow the instructions on the tin you buy. Ambrosia’s instructions for its Light 400g custard say to refrigerate remaining contents after opening and consume them within three days.

Do the compared custards contain milk?

ASDA Groceries identifies milk in Ambrosia Light, standard Ambrosia Devon Custard and ASDA Light Custard. Check the current allergen statement on the exact product before buying if milk is a concern.