Who is choosing?

Salt-first party hosts

If salt is the deciding factor, compare the per-100g declaration on like-for-like tins before choosing by flavour or brand. The Sainsbury's, Ocado and Ambrosia product information gives figures for specific 400g cans, not every custard each brand sells.

Hosts planning servings and leftovers

Ready-to-serve custard can simplify serving cake or fruit, but the number of tins to open depends on the portions you intend to offer. Opened-pack storage directions also differ: the Sainsbury's, Ocado and Ambrosia listings give different periods for their named products.

Shoppers considering a light recipe

Ambrosia describes its Light Devon Custard as having less sugar and fat than its standard Devon Custard. If salt is your priority, read the separate salt line: that light-recipe comparison does not establish a salt reduction.

What matters when buying?

Start with the salt figure on the exact product, then plan servings and opened-tin storage. Treat a light-recipe claim as a separate consideration.

Concern What to check Who this matters to
Salt per 100g Read the salt line on each exact tin and compare the same per-100g measure, rather than figures for different serving sizes. If reducing salt is my main aim, I want to compare tins on the same basis before settling on one for the party. About 42% of consumers put that need first.
Servings and leftovers Check pack size and stated servings, then read the refrigeration and use-after-opening directions. I may serve custard with several desserts but do not want to open more tins than guests will use. For about 33% of consumers, planning portions and leftovers is the primary concern.
Light-recipe claims Identify which nutrients a claim compares, and read the salt, sugars and fat lines separately on the exact pack. If I am choosing a light recipe, I need to know what its claim actually covers rather than assume it also has less salt. That is the leading need for about 25% of consumers.

What should you avoid overlooking?

  • Assuming ‘light’ means less salt

    Ambrosia's stated reduction for Light Devon Custard concerns sugar and fat compared with Ambrosia Devon Custard. Ambrosia lists 0.12g salt per 100g for the Light can, while the reviewed Stamford Street Co. and M&S tins each list 0.10g per 100g.

    Compare the salt declaration on the exact pack, whatever its recipe name.

  • Comparing figures for different portions

    A half-tin and a smaller stated serving do not give a like-for-like basis for comparing products.

    Use salt per 100g to compare tins, then use your planned portion size to work out how much custard to serve.

  • Opening too many tins at once

    Opened-pack directions differ. Sainsbury's says to refrigerate Stamford Street Co. Custard and use it within one day; Ocado's M&S listing says to eat it within two days; Ambrosia says to consume its Light custard within three days.

    Plan portions before opening tins, and follow the storage instructions for the product you use.

    Custard left beyond its stated opened-pack period may have to be discarded.

  • Forgetting guests' milk allergies

    A lower salt declaration says nothing about whether a custard is suitable for someone with a milk allergy.

    Ask guests about dietary requirements and check the ingredients and allergen declaration on every exact pack before serving.

Brands to consider

Ambrosia

Ambrosia offers a ready-to-serve Devon Custard can and a 400g Light Devon Custard can.

  • Ambrosia lists 0.12g salt per 100g for the Light can and describes it as having 30% less sugar and fat than Ambrosia Devon Custard.
  • That sugar-and-fat comparison is not a salt-reduction claim. Check the salt line on the standard can if comparing that variant.

Tesco

Tesco lists ready-to-serve own-label custard in 500g and 1kg packs.

  • Tesco lists 0.12g salt per 100g for both of these pack sizes.
  • These products are cartons, so check the format if a tin is important for your party plans.

Sainsbury's

Sainsbury's lists Stamford Street Co. Custard as a 400g ready-to-eat can.

  • Its listing declares 0.10g salt per 100g and states two servings per can.
  • After opening, transfer any remainder to a non-metallic container, refrigerate it and use it within one day, following the product directions.

M&S

M&S Custard is listed by Ocado as a 400g ready-to-serve tin that can be served hot or cold.

  • Ocado lists 0.10g salt per 100g for this product.
  • The listing directs shoppers to refrigerate it after opening and eat it within two days; check its milk allergen information before serving guests.

Bird's

Bird's custard powder and ready-to-serve custard are listed by UK retailers.

  • The powder offers a different preparation format for hosts who do not require a ready-to-serve tin.
  • For a salt comparison with tinned custard, check the nutrition declaration for the exact Bird's product and its preparation method.

Joybuy product selection

This Ambrosia 400g low-fat custard is a Joybuy option for hosts comparing the salt declaration on their chosen pack with other custards for afternoon tea.

Ambrosia Low Fat Custard 400g pack

Ambrosia Low Fat Custard 400g

A 400g option for a host considering a low-fat custard recipe. Before choosing it for a lower-salt afternoon tea, compare the exact pack's salt per 100g with other tins and check its allergen and opened-pack storage directions.

View on Joybuy

Common questions

What does ‘low salt’ mean when comparing these tins?

Bristol City Council describes food with 0.3g salt or less per 100g as low in salt. On the listed 400g tins, Sainsbury's and Ocado each declare 0.10g per 100g for Stamford Street Co. and M&S respectively, while Ambrosia declares 0.12g per 100g for its Light Devon Custard. Compare the exact packs on the same per-100g basis.

Does ‘light’ custard automatically have less salt?

No. Ambrosia's claim for Light Devon Custard is 30% less sugar and fat than Ambrosia Devon Custard; it does not claim less salt. Ambrosia lists 0.12g salt per 100g for the Light can, so read the salt line separately.

Can I serve ready-to-serve custard cold at afternoon tea?

The listed Ambrosia Devon Custard and M&S Custard products can be served hot or cold, while Stamford Street Co. Custard is listed as ready to eat. Check the directions on your chosen pack, particularly if you intend to heat it.

How long can I keep custard after opening a tin?

Follow the directions for the exact product. Sainsbury's says to refrigerate Stamford Street Co. Custard and use it within one day; Ocado says to refrigerate M&S Custard and eat it within two days; Ambrosia says to refrigerate its Light Devon Custard and consume it within three days after removing the remainder from the can.

Is lower-salt custard suitable for a guest with a milk allergy?

A lower salt figure does not establish allergy suitability. Check the ingredients and allergen declaration on the exact pack, including any substitute you buy, before serving a guest with a milk allergy.